APPF insider sale notice — 3,012 Class A shares via Charles Schwab

Rhea-AI Filing Summary

Form 144 filed for AppFolio, Inc. (APPF) reports a proposed sale of 3,012 shares of Common Class A stock through broker The Charles Schwab Corporation with an aggregate market value of $798,120.00. The filing lists the number of shares outstanding as 22,871,704 and an approximate sale date of 08/15/2025. The shares were acquired as RSUs & PSUs with acquisition dates covering 12/13/2021–01/24/2024, and the specific acquisition date shown is 12/13/2021. The filer indicates no securities sold in the past three months and includes the standard representation that the seller is not aware of undisclosed material adverse information.

Positive

• None.

Negative

• Proposed sale of 3,012 Common Class A shares reported in Form 144
• Aggregate market value of $798,120.00 associated with the proposed sale
• Sale to be executed through The Charles Schwab Corporation with approximate sale date 08/15/2025

Insights

Securities Analyst

TL;DR: Routine insider sale notice for a modest block of RSU/PSU-derived shares via Charles Schwab.

This Form 144 documents a proposed sale of 3,012 Common Class A shares acquired as restricted and performance stock units. The sale is to be executed through The Charles Schwab Corporation with an indicated aggregate market value of $798,120. The filer reports no sales in the prior three months and affirms no undisclosed material adverse information. For investors, this filing is a standard disclosure required under Rule 144 when certain insiders or affiliates plan to sell restricted shares; it does not itself provide information about company operating performance.

Corporate Governance Expert

TL;DR: Compliance-focused disclosure of an executive/affiliate sale; appears procedurally complete.

The Form 144 contains the essential elements: security class, broker identity, share count, aggregate value, outstanding shares, and acquisition provenance (RSUs & PSUs). The filer also makes the customary attestation regarding material non-public information. The absence of reported sales in the prior three months is noted. From a governance perspective, this filing satisfies Rule 144 notice requirements but conveys no governance concerns by itself.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
COMMON CL A	THE CHARLES SCHWAB CORPORATION 3000 Schwab Way Westlake TX 76262	3012	798120.00	22871704	08/15/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
COMMON CL A	12/13/2021	RSU'S & PSU'S Acquired via following date range: 12/13/21 - 1/24/24	ISSUER			3012	12/13/2021	NA

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does the APPF Form 144 report?

The filing reports a proposed sale of 3,012 Common Class A shares of AppFolio with aggregate market value $798,120.00.

When is the approximate sale date listed on the APPF Form 144?

The approximate date of sale is listed as 08/15/2025.

Through which broker will the APPF shares be sold?

The broker named in the filing is The Charles Schwab Corporation.

How were the APPF shares being sold acquired?

The shares were acquired as RSUs & PSUs with acquisition dates spanning 12/13/2021–01/24/2024.

Did the filer sell any AppFolio securities in the past three months?

The filing states Nothing to Report for securities sold during the past three months.