AppFolio Inc (APPF) general counsel sells 661 shares in plan
Rhea-AI Filing Summary
AppFolio Inc General Counsel Evan Pickering sold 661 shares of Class A Common Stock at $200.49 per share on August 5, 2026, in an open-market or private transaction. The sale was made under a trading plan adopted on or around March 13, 2026, and he now directly holds 5,894 shares.
Positive
- None.
Negative
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Insider Trade Summary 10b5-1
Net Seller: 661 shares
Net Sell
1 txn
Insider
Pickering Evan
Role
General Counsel
Sold
661 shs ($133K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock F1 | 661 | $200.49 | $133K |
Holdings After Transaction:
Class A Common Stock — 5,894 shares (Direct)
Footnotes (1)
- F1. These shares were sold pursuant to a plan adopted by the Reporting Person on or around March 13, 2026.
Key Figures
Shares sold: 661 shares
Sale price per share: $200.49
Shares held after transaction: 5,894 shares
+2 more
5 metrics
Shares sold
661 shares
Class A Common Stock sold on August 5, 2026
Sale price per share
$200.49
Average price for the 661 shares sold
Shares held after transaction
5,894 shares
Direct holdings following the August 5, 2026 sale
Net shares sold in filing
661 shares
Net selling activity across reported transactions
Trading plan adoption date
on or around March 13, 2026
Date the reporting person adopted the trading plan
Key Terms
Class A Common Stock, Sale in open market or private transaction, trading plan
3 terms
Class A Common Stock financial
"security_title: "Class A Common Stock""
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
Sale in open market or private transaction financial
"transaction_code_description: "Sale in open market or private transaction""
trading plan financial
"These shares were sold pursuant to a plan adopted by the Reporting Person"
A trading plan is a written set of rules an investor follows about what to buy or sell, when to enter and exit positions, and how much risk to accept—like a travel itinerary that maps the route, stops, and budget before a trip. It matters because it helps remove emotional decisions during market swings, enforces discipline, and makes performance easier to review and improve, reducing the chance of costly impulsive moves.
AI-generated analysis. How Rhea-AI works. Not financial advice.
FAQ
Who is the insider trading AppFolio (APPF) stock in this Form 4?
The insider is Evan Pickering, AppFolio’s General Counsel. He reported selling 661 shares of Class A Common Stock on August 5, 2026, under a pre-arranged trading plan adopted on or around March 13, 2026.
Was Evan Pickering’s AppFolio (APPF) stock sale under a trading plan?
Yes. The filing notes the shares were sold pursuant to a trading plan adopted by Evan Pickering on or around March 13, 2026. The document’s Rule 10b5-1 checkbox is marked, indicating the transaction was executed under such a plan.
What type of security did Evan Pickering trade in AppFolio (APPF)?
The transaction involved Class A Common Stock of AppFolio Inc. Evan Pickering sold 661 shares of this non-derivative security in an open-market or private transaction at an average price of $200.49 per share.