AppFolio insider sells 15,591 shares under plan
Maurice J. Duca, a ten percent owner of AppFolio Inc., reported sales of 15,591 shares of Class A Common Stock on August 6–7, 2026.
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Rhea-AI Filing Summary
Maurice J. Duca, a ten percent owner of AppFolio Inc., reported sales of 15,591 shares of Class A Common Stock on August 6–7, 2026. The open-market transactions, executed at prices around $189–$204 per share, were made pursuant to a Rule 10b5-1 trading plan adopted on March 13, 2026 and include both directly held shares, shares held by a family trust, and shares held by a pension trust over which he has voting and dispositive power but no pecuniary interest.
Insider Trade Summary 10b5-1
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock F1, F11 | 431 | $195.61 | $84K |
| Sale | Class A Common Stock F1, F12 | 552 | $196.32 | $108K |
| Sale | Class A Common Stock F1, F13 | 650 | $197.46 | $128K |
| Sale | Class A Common Stock F1, F14 | 784 | $198.62 | $156K |
| Sale | Class A Common Stock F1, F15 | 493 | $199.41 | $98K |
| Sale | Class A Common Stock F1, F16 | 130 | $200.56 | $26K |
| Sale | Class A Common Stock F1, F17 | 229 | $201.37 | $46K |
| Sale | Class A Common Stock F1, F18 | 165 | $202.47 | $33K |
| Sale | Class A Common Stock F1, F19 | 66 | $203.55 | $13K |
| Sale | Class A Common Stock F1, F11 | 196 | $195.61 | $38K |
| Sale | Class A Common Stock F1, F12 | 253 | $196.32 | $50K |
| Sale | Class A Common Stock F1, F13 | 298 | $197.46 | $59K |
| Sale | Class A Common Stock F1, F14 | 359 | $198.62 | $71K |
| Sale | Class A Common Stock F1, F15 | 225 | $199.41 | $45K |
| Sale | Class A Common Stock F1, F16 | 60 | $200.56 | $12K |
| Sale | Class A Common Stock F1, F2 | 120 | $189.49 | $23K |
| Sale | Class A Common Stock F1, F3 | 339 | $190.40 | $65K |
| Sale | Class A Common Stock F1, F4 | 229 | $191.88 | $44K |
| Sale | Class A Common Stock F1, F5 | 1,429 | $193.18 | $276K |
| Sale | Class A Common Stock F1, F6 | 1,383 | $194.06 | $268K |
| Sale | Class A Common Stock F1, F2 | 54 | $189.49 | $10K |
| Sale | Class A Common Stock F1, F3 | 155 | $190.40 | $30K |
| Sale | Class A Common Stock F1, F4 | 105 | $191.89 | $20K |
| Sale | Class A Common Stock F1, F5 | 655 | $193.18 | $127K |
| Sale | Class A Common Stock F1, F6 | 631 | $194.06 | $122K |
| Sale | Class A Common Stock F1, F7, F8 | 193 | $189.49 | $37K |
| Sale | Class A Common Stock F1, F3, F8 | 539 | $190.40 | $103K |
| Sale | Class A Common Stock F1, F4, F8 | 365 | $191.88 | $70K |
| Sale | Class A Common Stock F1, F9, F8 | 2,082 | $193.14 | $402K |
| Sale | Class A Common Stock F1, F10, F8 | 2,421 | $194.02 | $470K |
Footnotes (19)
- F1. Sales made pursuant to a 10b5-1 trading plan previously adopted by the Reporting Person on March 13, 2026.
- F2. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $188.91 to $189.88, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F3. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $190.00 to $190.865, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F4. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $191.52 to $192.51, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F5. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $192.62 to $193.61, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F6. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $193.67 to $194.42, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F7. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $188.91 to $189.89, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F8. These shares of Class A Common Stock ("Class A Shares") are held by a pension trust of which the Reporting Person is the sole trustee and who, in that capacity, possesses sole voting and sole dispositive power over these Class A Shares. However, the Reporting Person does not possess any pecuniary interest in these Class A Shares.
- F9. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $192.53 to $193.52, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F10. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $193.54 to $194.42, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F11. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $194.94 to $195.93, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F12. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $195.96 to $196.91, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F13. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $196.995 to $197.90, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F14. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $198.00 to $198.88, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F15. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $199.03 to $199.98, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F16. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $200.12 to $200.81, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F17. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $201.12 to $201.92, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F18. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $202.20 to $202.97, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F19. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $203.34 to $203.75, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Key Figures
Key Terms
Rule 10b5-1 trading plan regulatory
weighted average price financial
pecuniary interest financial
pension trust financial
Class A Common Stock financial
FAQ
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What did Maurice J. Duca report in this Form 4 for APPF?
Were the APPF insider sales made under a Rule 10b5-1 plan?
What role did trusts play in the APPF insider transactions?
Does this Form 4 disclose Maurice J. Duca’s remaining APPF holdings?
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