STOCK TITAN

[Form 4] Asana, Inc. Insider Trading Activity

Filing Impact
(High)
Filing Sentiment
(Very Positive)
Form Type
4
Rhea-AI Filing Summary

Asana, Inc. (ASAN) – Form 4 insider transaction

Director, co-founder and >10% shareholder Dustin A. Moskovitz purchased 450,000 Class A shares in two open-market trades executed 23–24 Jul 2025 under a Rule 10b5-1 plan adopted 5 Sep 2024. Weighted-average purchase prices were $15.0427 and $14.9091, within price ranges of $14.86–15.20 and $14.78–15.29, respectively.

After the transactions, Moskovitz holds 54,630,999 Class A shares directly and 4,147,046 shares indirectly via a trust; no derivative securities were involved. The 450 k-share add increases his direct stake by roughly 0.8% and represents a cash outlay of about $6.8 million.

Founder-level insider buying is often interpreted as a confidence signal, though it does not guarantee future share-price performance.

Asana, Inc. (ASAN) – Transazione interna Form 4

Il direttore, cofondatore e azionista con oltre il 10% Dustin A. Moskovitz ha acquistato 450.000 azioni di Classe A in due operazioni sul mercato aperto eseguite tra il 23 e il 24 luglio 2025, nell'ambito di un piano Rule 10b5-1 adottato il 5 settembre 2024. I prezzi medi ponderati di acquisto sono stati di $15,0427 e $14,9091, rispettivamente all'interno degli intervalli di prezzo $14,86–15,20 e $14,78–15,29.

Dopo queste operazioni, Moskovitz detiene 54.630.999 azioni di Classe A direttamente e 4.147.046 azioni indirettamente tramite un trust; non sono stati coinvolti strumenti derivati. L'acquisto di 450.000 azioni incrementa la sua partecipazione diretta di circa lo 0,8% e rappresenta un esborso di circa 6,8 milioni di dollari.

L'acquisto da parte di un insider a livello di fondatore è spesso interpretato come un segnale di fiducia, anche se non garantisce la performance futura del prezzo delle azioni.

Asana, Inc. (ASAN) – Transacción interna Formulario 4

El director, cofundador y accionista con más del 10% Dustin A. Moskovitz compró 450,000 acciones Clase A en dos operaciones de mercado abierto realizadas entre el 23 y 24 de julio de 2025 bajo un plan Rule 10b5-1 adoptado el 5 de septiembre de 2024. Los precios promedio ponderados de compra fueron $15.0427 y $14.9091, dentro de rangos de precios de $14.86–15.20 y $14.78–15.29, respectivamente.

Tras las transacciones, Moskovitz posee 54,630,999 acciones Clase A directamente y 4,147,046 acciones indirectamente a través de un fideicomiso; no se involucraron valores derivados. La adición de 450 mil acciones aumenta su participación directa en aproximadamente un 0.8% y representa un desembolso de alrededor de 6.8 millones de dólares.

La compra por parte de un insider a nivel fundador suele interpretarse como una señal de confianza, aunque no garantiza el desempeño futuro del precio de las acciones.

Asana, Inc. (ASAN) – Form 4 내부자 거래

이사이자 공동 창립자이며 10% 이상 주주인 Dustin A. Moskovitz가 2025년 7월 23~24일에 Rule 10b5-1 계획에 따라 두 차례에 걸쳐 450,000주 클래스 A 주식을 공개 시장에서 매수했습니다. 이 계획은 2024년 9월 5일에 채택되었습니다. 가중 평균 매입가는 각각 $15.0427$14.9091로, 가격 범위는 각각 $14.86~15.20 및 $14.78~15.29 내에 있었습니다.

거래 후 Moskovitz는 직접 54,630,999주 클래스 A 주식신탁을 통해 간접적으로 4,147,046주를 보유하고 있으며, 파생상품은 포함되지 않았습니다. 이번 45만 주 추가 매입은 그의 직접 지분을 약 0.8% 증가시키며 약 680만 달러의 현금 지출을 의미합니다.

창립자급 내부자의 매수는 종종 신뢰의 신호로 해석되지만, 주가의 미래 성과를 보장하지는 않습니다.

Asana, Inc. (ASAN) – Transaction d’initié Formulaire 4

Le directeur, cofondateur et actionnaire détenant plus de 10 % Dustin A. Moskovitz a acheté 450 000 actions de Classe A lors de deux transactions sur le marché libre effectuées les 23 et 24 juillet 2025 dans le cadre d’un plan Rule 10b5-1 adopté le 5 septembre 2024. Les prix d’achat moyens pondérés étaient de 15,0427 $ et 14,9091 $, respectivement dans des fourchettes de prix de 14,86 $–15,20 $ et 14,78 $–15,29 $.

Après ces transactions, Moskovitz détient 54 630 999 actions de Classe A directement et 4 147 046 actions indirectement via un trust ; aucun produit dérivé n’a été impliqué. L’ajout de 450 000 actions augmente sa participation directe d’environ 0,8 % et représente une dépense d’environ 6,8 millions de dollars.

L’achat par un initié de niveau fondateur est souvent interprété comme un signe de confiance, bien que cela ne garantisse pas la performance future du cours de l’action.

Asana, Inc. (ASAN) – Form 4 Insider-Transaktion

Direktor, Mitgründer und Anteilseigner mit über 10 % Dustin A. Moskovitz erwarb 450.000 Class A Aktien in zwei offenen Markttransaktionen, die am 23. und 24. Juli 2025 im Rahmen eines Rule 10b5-1 Plans durchgeführt wurden, der am 5. September 2024 angenommen wurde. Die gewichteten Durchschnittskaufpreise betrugen 15,0427 $ und 14,9091 $, jeweils innerhalb der Preisspannen von 14,86–15,20 $ und 14,78–15,29 $.

Nach den Transaktionen hält Moskovitz 54.630.999 Class A Aktien direkt und 4.147.046 Aktien indirekt über einen Trust; Derivate waren nicht beteiligt. Die Hinzufügung von 450.000 Aktien erhöht seinen direkten Anteil um etwa 0,8 % und entspricht einem Baraufwand von rund 6,8 Millionen Dollar.

Insider-Käufe auf Gründerebene werden oft als Vertrauenssignal gewertet, garantieren jedoch keine zukünftige Kursentwicklung der Aktie.

Positive
  • None.
Negative
  • None.

Insights

TL;DR: Founder buys 450 k ASAN shares at ~$15; ups direct stake to 54.6 M—positive insider signal.

Moskovitz’s open-market purchase adds roughly $6.8 M of personal capital at modest premiums to recent trading ranges, suggesting he views the current valuation as attractive. Because the trades are under a pre-arranged 10b5-1 plan, they are less prone to timing accusations, yet still increase skin-in-the-game. With no accompanying sales or derivative exercises, the filing tilts positive for sentiment but has limited immediate financial impact on the company. Overall impact: modestly supportive for investor confidence.

Asana, Inc. (ASAN) – Transazione interna Form 4

Il direttore, cofondatore e azionista con oltre il 10% Dustin A. Moskovitz ha acquistato 450.000 azioni di Classe A in due operazioni sul mercato aperto eseguite tra il 23 e il 24 luglio 2025, nell'ambito di un piano Rule 10b5-1 adottato il 5 settembre 2024. I prezzi medi ponderati di acquisto sono stati di $15,0427 e $14,9091, rispettivamente all'interno degli intervalli di prezzo $14,86–15,20 e $14,78–15,29.

Dopo queste operazioni, Moskovitz detiene 54.630.999 azioni di Classe A direttamente e 4.147.046 azioni indirettamente tramite un trust; non sono stati coinvolti strumenti derivati. L'acquisto di 450.000 azioni incrementa la sua partecipazione diretta di circa lo 0,8% e rappresenta un esborso di circa 6,8 milioni di dollari.

L'acquisto da parte di un insider a livello di fondatore è spesso interpretato come un segnale di fiducia, anche se non garantisce la performance futura del prezzo delle azioni.

Asana, Inc. (ASAN) – Transacción interna Formulario 4

El director, cofundador y accionista con más del 10% Dustin A. Moskovitz compró 450,000 acciones Clase A en dos operaciones de mercado abierto realizadas entre el 23 y 24 de julio de 2025 bajo un plan Rule 10b5-1 adoptado el 5 de septiembre de 2024. Los precios promedio ponderados de compra fueron $15.0427 y $14.9091, dentro de rangos de precios de $14.86–15.20 y $14.78–15.29, respectivamente.

Tras las transacciones, Moskovitz posee 54,630,999 acciones Clase A directamente y 4,147,046 acciones indirectamente a través de un fideicomiso; no se involucraron valores derivados. La adición de 450 mil acciones aumenta su participación directa en aproximadamente un 0.8% y representa un desembolso de alrededor de 6.8 millones de dólares.

La compra por parte de un insider a nivel fundador suele interpretarse como una señal de confianza, aunque no garantiza el desempeño futuro del precio de las acciones.

Asana, Inc. (ASAN) – Form 4 내부자 거래

이사이자 공동 창립자이며 10% 이상 주주인 Dustin A. Moskovitz가 2025년 7월 23~24일에 Rule 10b5-1 계획에 따라 두 차례에 걸쳐 450,000주 클래스 A 주식을 공개 시장에서 매수했습니다. 이 계획은 2024년 9월 5일에 채택되었습니다. 가중 평균 매입가는 각각 $15.0427$14.9091로, 가격 범위는 각각 $14.86~15.20 및 $14.78~15.29 내에 있었습니다.

거래 후 Moskovitz는 직접 54,630,999주 클래스 A 주식신탁을 통해 간접적으로 4,147,046주를 보유하고 있으며, 파생상품은 포함되지 않았습니다. 이번 45만 주 추가 매입은 그의 직접 지분을 약 0.8% 증가시키며 약 680만 달러의 현금 지출을 의미합니다.

창립자급 내부자의 매수는 종종 신뢰의 신호로 해석되지만, 주가의 미래 성과를 보장하지는 않습니다.

Asana, Inc. (ASAN) – Transaction d’initié Formulaire 4

Le directeur, cofondateur et actionnaire détenant plus de 10 % Dustin A. Moskovitz a acheté 450 000 actions de Classe A lors de deux transactions sur le marché libre effectuées les 23 et 24 juillet 2025 dans le cadre d’un plan Rule 10b5-1 adopté le 5 septembre 2024. Les prix d’achat moyens pondérés étaient de 15,0427 $ et 14,9091 $, respectivement dans des fourchettes de prix de 14,86 $–15,20 $ et 14,78 $–15,29 $.

Après ces transactions, Moskovitz détient 54 630 999 actions de Classe A directement et 4 147 046 actions indirectement via un trust ; aucun produit dérivé n’a été impliqué. L’ajout de 450 000 actions augmente sa participation directe d’environ 0,8 % et représente une dépense d’environ 6,8 millions de dollars.

L’achat par un initié de niveau fondateur est souvent interprété comme un signe de confiance, bien que cela ne garantisse pas la performance future du cours de l’action.

Asana, Inc. (ASAN) – Form 4 Insider-Transaktion

Direktor, Mitgründer und Anteilseigner mit über 10 % Dustin A. Moskovitz erwarb 450.000 Class A Aktien in zwei offenen Markttransaktionen, die am 23. und 24. Juli 2025 im Rahmen eines Rule 10b5-1 Plans durchgeführt wurden, der am 5. September 2024 angenommen wurde. Die gewichteten Durchschnittskaufpreise betrugen 15,0427 $ und 14,9091 $, jeweils innerhalb der Preisspannen von 14,86–15,20 $ und 14,78–15,29 $.

Nach den Transaktionen hält Moskovitz 54.630.999 Class A Aktien direkt und 4.147.046 Aktien indirekt über einen Trust; Derivate waren nicht beteiligt. Die Hinzufügung von 450.000 Aktien erhöht seinen direkten Anteil um etwa 0,8 % und entspricht einem Baraufwand von rund 6,8 Millionen Dollar.

Insider-Käufe auf Gründerebene werden oft als Vertrauenssignal gewertet, garantieren jedoch keine zukünftige Kursentwicklung der Aktie.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
Moskovitz Dustin A.

(Last) (First) (Middle)
C/O ASANA, INC.
633 FOLSOM STREET, SUITE 100

(Street)
SAN FRANCISCO CA 94107

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Asana, Inc. [ ASAN ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director X 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
07/23/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 07/23/2025 P(1) 225,000 A $15.0427(2) 54,405,999 D
Class A Common Stock 07/24/2025 P(1) 225,000 A $14.9091(3) 54,630,999 D
Class A Common Stock 4,147,046 I See footnote(4)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The purchases reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan, adopted September 5, 2024.
2. The reported price in Column 4 is a weighted average purchase price. These shares were purchased in multiple transactions at prices ranging from $14.86 to $15.20 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.
3. The reported price in Column 4 is a weighted average purchase price. These shares were purchased in multiple transactions at prices ranging from $14.78 to $15.29 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.
4. The shares are held of record by Dustin A. Moskovitz TTEE Dustin A. Moskovitz Trust DTD 12/27/05.
Remarks:
/s/ Katie Colendich, Attorney-in-Fact 07/25/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
Asana Inc

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ASAN Stock Data

3.56B
85.52M
40.1%
48.93%
5.02%
Software - Application
Services-prepackaged Software
Link
United States
SAN FRANCISCO