Asana (NYSE: ASAN) CEO’s 13,790-share sale filed under Rule 10b5-1 plan

Rhea-AI Filing Summary

Asana, Inc. director and CEO Daniel Mark Rogers reported an open-market sale of 13,790 shares of Class A Common Stock. The shares were sold at a weighted average price of $6.895 per share, in multiple trades between $6.73 and $7.00.

After this transaction, he directly holds 1,891,990 Asana shares. The sale was executed under a pre-arranged Rule 10b5-1 trading plan adopted on March 31, 2026, indicating it was scheduled in advance rather than timed discretionarily.

Insights

Equity capital markets analyst

CEO Rogers made a small, pre-planned share sale while retaining a large stake.

Daniel Mark Rogers sold 13,790 Asana Class A shares at a weighted average price of $6.895, with individual trades between $6.73 and $7.00. Following the sale, he still directly holds 1,891,990 shares, so the transaction reflects only a small portion of his overall equity position.

The filing specifies that the sale occurred under a Rule 10b5-1 trading plan adopted on March 31, 2026. Such plans are established in advance and automate trades, which generally reduces the informational value of transaction timing. Future company filings will provide additional context on any subsequent plan-driven transactions.

Insider Trade Summary 10b5-1

Net Seller: 13,790 shares ($95,082)

Net Sell 1 txn

Insider Rogers Daniel Mark

Role Chief Executive Officer

Sold 13,790 shs ($95K)

Type	Security	Shares	Price	Value
Sale	Class A Common Stock	13,790	$6.895	$95K

Holdings After Transaction: Class A Common Stock — 1,891,990 shares (Direct, null)

Footnotes (1)

1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted March 31, 2026. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $6.73 to $7.00 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Key Figures

Shares sold: 13,790 shares Weighted average sale price: $6.895 per share Post-transaction holdings: 1,891,990 shares +1 more

4 metrics

Shares sold 13,790 shares Open-market sale on June 30, 2026

Weighted average sale price $6.895 per share Class A Common Stock sale

Post-transaction holdings 1,891,990 shares Direct ownership after June 30, 2026 sale

Trade price range $6.73–$7.00 per share Multiple executions within reported sale

Key Terms

Rule 10b5-1 trading plan, weighted average sale price, open-market sale, Class A Common Stock

4 terms

Rule 10b5-1 trading plan regulatory

"The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted March 31, 2026."

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average sale price financial

"The reported price in Column 4 is a weighted average sale price."

open-market sale financial

"transaction_action: "open-market sale""

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Class A Common Stock financial

"security_title: "Class A Common Stock""

Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 07/02/2026 - 04:34 PM Accepted by SEC EDGAR 07/02/2026 - 04:32 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Rogers Daniel Mark

(Last) (First) (Middle)

C/O ASANA, INC.

633 FOLSOM STREET, SUITE 100

(Street)

SAN FRANCISCO CALIFORNIA 94107

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Asana, Inc. [ ASAN ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
06/30/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	06/30/2026		S(1)		13,790	D	$6.895(2)	1,891,990	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted March 31, 2026.

2. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $6.73 to $7.00 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Remarks:

	/s/ Katie Colendich, Attorney-in-Fact	07/02/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

How many Asana (ASAN) shares did CEO Daniel Mark Rogers sell?

Daniel Mark Rogers sold 13,790 shares of Asana Class A Common Stock. The transaction was reported as an open-market sale and executed at a weighted average price of $6.895 per share, with individual trade prices ranging from $6.73 to $7.00.

What price did Asana (ASAN) CEO shares sell for in this Form 4?

The reported sale used a weighted average price of $6.895 per Asana share. Individual trades occurred between $6.73 and $7.00 per share, according to the Form 4 footnote describing the multiple execution prices within that range.

How many Asana (ASAN) shares does CEO Daniel Mark Rogers hold after this sale?

After the reported transaction, Daniel Mark Rogers directly holds 1,891,990 Asana Class A shares. This indicates the 13,790 shares sold represent only a small portion of his reported direct ownership position following the June 30, 2026 sale.

Was the Asana (ASAN) CEO share sale under a Rule 10b5-1 plan?

Yes. The Form 4 states the sales were effected under a Rule 10b5-1 trading plan adopted on March 31, 2026. Such pre-arranged plans schedule trades in advance, reducing discretion over timing and often signaling routine portfolio or liquidity management.

What type of transaction is reported in this Asana (ASAN) Form 4?

The Form 4 reports an open-market sale of Asana Class A Common Stock by CEO and director Daniel Mark Rogers. The SEC code is “S,” indicating a sale, and the filing describes it as a sale in open market or private transactions with multiple execution prices.