STOCK TITAN

[Form 4] Asana, Inc. Insider Trading Activity

Filing Impact
(High)
Filing Sentiment
(Very Positive)
Form Type
4
Rhea-AI Filing Summary

Dustin A. Moskovitz, a director and reported 10% owner of Asana, Inc. (ASAN), executed purchases of Class A common stock under a Rule 10b5-1 plan. On 08/15/2025 he bought 224,235 shares at a weighted average price of $13.9833, after which his reported direct beneficial ownership was 57,104,000 shares. On 08/18/2025 he bought 225,000 shares at a weighted average price of $14.1184, after which his reported direct beneficial ownership was 57,329,000 shares. The filings state these purchases were effected pursuant to a 10b5-1 plan adopted September 5, 2024. Separately, 4,147,046 Class A shares are held indirectly in the Dustin A. Moskovitz Trust dated 12/27/05.

Dustin A. Moskovitz, amministratore e riportato detentore del 10% di Asana, Inc. (ASAN), ha acquistato azioni ordinarie di Classe A nell'ambito di un piano conforme alla Regola 10b5-1. Il 15/08/2025 ha comprato 224.235 azioni a un prezzo medio ponderato di $13,9833, portando la sua partecipazione diretta dichiarata a 57.104.000 azioni. Il 18/08/2025 ha acquistato 225.000 azioni a un prezzo medio ponderato di $14,1184, dopo l'operazione la sua partecipazione diretta dichiarata è salita a 57.329.000 azioni. I documenti indicano che questi acquisti sono stati effettuati ai sensi di un piano 10b5-1 adottato il 5 settembre 2024. Separatamente, 4.147.046 azioni di Classe A sono detenute indirettamente nel Dustin A. Moskovitz Trust del 27/12/2005.

Dustin A. Moskovitz, director y señalado como propietario del 10% de Asana, Inc. (ASAN), realizó compras de acciones ordinarias Clase A bajo un plan conforme a la Regla 10b5-1. El 15/08/2025 compró 224.235 acciones a un precio medio ponderado de $13,9833, tras lo cual su participación directa declarada fue de 57.104.000 acciones. El 18/08/2025 adquirió 225.000 acciones a un precio medio ponderado de $14,1184, quedando su participación directa declarada en 57.329.000 acciones. Las presentaciones indican que estas compras se realizaron en virtud de un plan 10b5-1 adoptado el 5 de septiembre de 2024. Por separado, 4.147.046 acciones Clase A se mantienen indirectamente en el Dustin A. Moskovitz Trust con fecha 27/12/2005.

이사이자 Asana, Inc.(ASAN)의 보고상 10% 소유주로 기재된 Dustin A. Moskovitz는 Rule 10b5-1 계획에 따라 클래스 A 보통주를 매수했습니다. 2025-08-15에 가중평균가 $13.9833로 224,235주를 매수하여 보고된 직간접 보유 주식 수가 57,104,000주가 되었습니다. 2025-08-18에는 가중평균가 $14.1184로 225,000주를 추가 매수하여 보고된 직접 보유 주식 수가 57,329,000주가 되었습니다. 제출서류에 따르면 이들 매수는 2024년 9월 5일 채택된 10b5-1 계획에 따라 이루어졌습니다. 별도로 4,147,046주는 2005-12-27 기재된 Dustin A. Moskovitz Trust를 통해 간접 보유되고 있습니다.

Dustin A. Moskovitz, administrateur et déclaré détenteur de 10 % d'Asana, Inc. (ASAN), a effectué des achats d'actions ordinaires de classe A dans le cadre d'un plan conforme à la Règle 10b5-1. Le 15/08/2025, il a acquis 224 235 actions à un prix moyen pondéré de 13,9833 $, après quoi sa participation directe déclarée s'établissait à 57 104 000 actions. Le 18/08/2025, il a acheté 225 000 actions à un prix moyen pondéré de 14,1184 $, portant sa participation directe déclarée à 57 329 000 actions. Les dépôts indiquent que ces achats ont été effectués en vertu d'un plan 10b5-1 adopté le 5 septembre 2024. Indépendamment, 4 147 046 actions de classe A sont détenues indirectement dans le Dustin A. Moskovitz Trust en date du 27/12/2005.

Dustin A. Moskovitz, Direktor und nach Berichten 10%-Eigentümer von Asana, Inc. (ASAN), tätigte Käufe von Stammaktien der Klasse A im Rahmen eines Rule-10b5-1-Plans. Am 15.08.2025 erwarb er 224.235 Aktien zu einem gewichteten Durchschnittspreis von $13,9833, woraufhin sein gemeldetes direktes Beteiligungspaket 57.104.000 Aktien betrug. Am 18.08.2025 kaufte er 225.000 Aktien zu einem gewichteten Durchschnittspreis von $14,1184, womit seine gemeldete direkte Beteiligung auf 57.329.000 Aktien anstieg. Die Einreichungen geben an, dass diese Käufe gemäß einem am 5. September 2024 angenommenen 10b5-1-Plan vorgenommen wurden. Separat werden 4.147.046 Klasse-A-Aktien indirekt im Dustin A. Moskovitz Trust vom 27.12.2005 gehalten.

Positive
  • Insider purchases executed totaling 449,235 Class A shares (224,235 on 08/15/2025 and 225,000 on 08/18/2025).
  • Transactions executed under a Rule 10b5-1 plan, adopted 09/05/2024, providing procedural transparency.
  • Reporting person remains a large shareholder with reported direct holdings increasing to 57,329,000 shares and an indirect trust holding of 4,147,046 shares.
Negative
  • None.

Insights

TL;DR: Insider purchases under a pre-established 10b5-1 plan increased direct holdings by 449,235 shares at ~$14 per share.

The transactions indicate the reporting person added 224,235 shares on 08/15/2025 at a weighted average of $13.9833 and 225,000 shares on 08/18/2025 at $14.1184, executed pursuant to a 10b5-1 plan adopted 09/05/2024. These purchases are routine for insiders using planned trading arrangements and do not by themselves reveal new, material company developments. The filings report large existing direct holdings (57.1M to 57.3M shares) and an indirect trust holding of 4.147M shares, confirming continued significant ownership alignment with public shareholders.

TL;DR: Director and 10% owner executed planned purchases; disclosure follows Section 16 reporting requirements.

Form 4 shows the purchases were made pursuant to a Rule 10b5-1 trading plan, which provides an affirmative defense for trades made under a pre-established schedule. The filing includes weighted average prices and a statement that the filer will provide breakdowns on request, meeting disclosure norms. The signature by an attorney-in-fact and inclusion of the trust ownership note provide standard corporate governance transparency.

Dustin A. Moskovitz, amministratore e riportato detentore del 10% di Asana, Inc. (ASAN), ha acquistato azioni ordinarie di Classe A nell'ambito di un piano conforme alla Regola 10b5-1. Il 15/08/2025 ha comprato 224.235 azioni a un prezzo medio ponderato di $13,9833, portando la sua partecipazione diretta dichiarata a 57.104.000 azioni. Il 18/08/2025 ha acquistato 225.000 azioni a un prezzo medio ponderato di $14,1184, dopo l'operazione la sua partecipazione diretta dichiarata è salita a 57.329.000 azioni. I documenti indicano che questi acquisti sono stati effettuati ai sensi di un piano 10b5-1 adottato il 5 settembre 2024. Separatamente, 4.147.046 azioni di Classe A sono detenute indirettamente nel Dustin A. Moskovitz Trust del 27/12/2005.

Dustin A. Moskovitz, director y señalado como propietario del 10% de Asana, Inc. (ASAN), realizó compras de acciones ordinarias Clase A bajo un plan conforme a la Regla 10b5-1. El 15/08/2025 compró 224.235 acciones a un precio medio ponderado de $13,9833, tras lo cual su participación directa declarada fue de 57.104.000 acciones. El 18/08/2025 adquirió 225.000 acciones a un precio medio ponderado de $14,1184, quedando su participación directa declarada en 57.329.000 acciones. Las presentaciones indican que estas compras se realizaron en virtud de un plan 10b5-1 adoptado el 5 de septiembre de 2024. Por separado, 4.147.046 acciones Clase A se mantienen indirectamente en el Dustin A. Moskovitz Trust con fecha 27/12/2005.

이사이자 Asana, Inc.(ASAN)의 보고상 10% 소유주로 기재된 Dustin A. Moskovitz는 Rule 10b5-1 계획에 따라 클래스 A 보통주를 매수했습니다. 2025-08-15에 가중평균가 $13.9833로 224,235주를 매수하여 보고된 직간접 보유 주식 수가 57,104,000주가 되었습니다. 2025-08-18에는 가중평균가 $14.1184로 225,000주를 추가 매수하여 보고된 직접 보유 주식 수가 57,329,000주가 되었습니다. 제출서류에 따르면 이들 매수는 2024년 9월 5일 채택된 10b5-1 계획에 따라 이루어졌습니다. 별도로 4,147,046주는 2005-12-27 기재된 Dustin A. Moskovitz Trust를 통해 간접 보유되고 있습니다.

Dustin A. Moskovitz, administrateur et déclaré détenteur de 10 % d'Asana, Inc. (ASAN), a effectué des achats d'actions ordinaires de classe A dans le cadre d'un plan conforme à la Règle 10b5-1. Le 15/08/2025, il a acquis 224 235 actions à un prix moyen pondéré de 13,9833 $, après quoi sa participation directe déclarée s'établissait à 57 104 000 actions. Le 18/08/2025, il a acheté 225 000 actions à un prix moyen pondéré de 14,1184 $, portant sa participation directe déclarée à 57 329 000 actions. Les dépôts indiquent que ces achats ont été effectués en vertu d'un plan 10b5-1 adopté le 5 septembre 2024. Indépendamment, 4 147 046 actions de classe A sont détenues indirectement dans le Dustin A. Moskovitz Trust en date du 27/12/2005.

Dustin A. Moskovitz, Direktor und nach Berichten 10%-Eigentümer von Asana, Inc. (ASAN), tätigte Käufe von Stammaktien der Klasse A im Rahmen eines Rule-10b5-1-Plans. Am 15.08.2025 erwarb er 224.235 Aktien zu einem gewichteten Durchschnittspreis von $13,9833, woraufhin sein gemeldetes direktes Beteiligungspaket 57.104.000 Aktien betrug. Am 18.08.2025 kaufte er 225.000 Aktien zu einem gewichteten Durchschnittspreis von $14,1184, womit seine gemeldete direkte Beteiligung auf 57.329.000 Aktien anstieg. Die Einreichungen geben an, dass diese Käufe gemäß einem am 5. September 2024 angenommenen 10b5-1-Plan vorgenommen wurden. Separat werden 4.147.046 Klasse-A-Aktien indirekt im Dustin A. Moskovitz Trust vom 27.12.2005 gehalten.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Moskovitz Dustin A.

(Last) (First) (Middle)
C/O ASANA, INC.
633 FOLSOM STREET, SUITE 100

(Street)
SAN FRANCISCO CA 94107

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Asana, Inc. [ ASAN ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director X 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
08/15/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 08/15/2025 P(1) 224,235 A $13.9833(2) 57,104,000 D
Class A Common Stock 08/18/2025 P(1) 225,000 A $14.1184(3) 57,329,000 D
Class A Common Stock 4,147,046 I See footnote(4)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The purchases reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan, adopted September 5, 2024.
2. The reported price in Column 4 is a weighted average purchase price. These shares were purchased in multiple transactions at prices ranging from $13.79 to $14.19 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.
3. The reported price in Column 4 is a weighted average purchase price. These shares were purchased in multiple transactions at prices ranging from $13.95 to $14.23 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.
4. The shares are held of record by Dustin A. Moskovitz TTEE Dustin A. Moskovitz Trust DTD 12/27/05.
Remarks:
/s/ Katie Colendich, Attorney-in-Fact 08/19/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What trades did Dustin Moskovitz report for ASAN on the Form 4?

He reported purchases of 224,235 shares on 08/15/2025 at a weighted average price of $13.9833 and 225,000 shares on 08/18/2025 at a weighted average price of $14.1184.

Were these ASAN trades part of a planned trading program?

Yes. The Form 4 states the purchases were effected pursuant to a Rule 10b5-1 trading plan adopted on 09/05/2024.

How many ASAN shares does Moskovitz beneficially own according to this filing?

The filing reports direct beneficial ownership of 57,104,000 shares after the 08/15 purchase and 57,329,000 shares after the 08/18 purchase, plus 4,147,046 shares held indirectly by his trust.

Does the filing provide per-transaction prices for each trade?

No. The filing provides weighted average prices and price ranges: $13.79–$14.19 for the 08/15 purchases and $13.95–$14.23 for the 08/18 purchases, with the filer offering to provide breakdowns on request.

Who signed the Form 4 and when was it filed?

The Form 4 is signed by Katie Colendich, Attorney-in-Fact for Dustin A. Moskovitz and shows the signature date 08/19/2025.
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