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Asana Director Norrington Receives 1k Shares; Ownership Now 142k+

Filing Impact
(Low)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Asana, Inc. (ASAN) – Form 4 filing dated 08/05/2025

Director Lorrie M. Norrington reported acquiring 1,001 Class A shares on 08/01/2025. The shares represent quarterly board compensation that Ms. Norrington elected to receive in stock rather than cash under the company’s Non-Employee Director Compensation Policy. Per the Directors’ Deferred Compensation Plan, receipt of the shares is deferred to a future date; therefore, no cash outlay occurred (price recorded at $0 in the form, pegged to ASAN’s 07/31/2025 closing price for share calculation).

Post-transaction beneficial ownership stands at 139,746 directly held shares and 2,295 shares held indirectly through Norrington Advisory Services, LLC. No derivative securities activity was reported.

The filing signals a modest increase (<0.1% of outstanding Class A) in insider equity exposure, deriving from routine director compensation rather than an open-market purchase. Market impact is therefore expected to be limited.

Positive

  • Director increased holdings by 1,001 shares, suggesting ongoing alignment with shareholder interests.
  • No shares were sold; the filing shows only acquisitions, avoiding negative signaling.

Negative

  • Transaction is compensation-related rather than an open-market purchase, limiting its signaling value.
  • Size is immaterial (<0.1% of shares outstanding), so impact on ownership structure and market sentiment is minimal.

Insights

TL;DR: Routine stock-in-lieu compensation adds 1,001 shares; limited monetary impact, mildly positive insider signal.

The transaction is a non-cash award tied to board fees, not an elective open-market buy, so it carries less signaling weight than discretionary purchases. Still, cumulative ownership of ~142k shares shows continued alignment with shareholders. Size is immaterial relative to ASAN’s ~214 m outstanding shares and unlikely to influence valuation or liquidity. No derivatives or sales were disclosed, mitigating dilution or negative optics. Overall impact is neutral-to-slightly positive.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
NORRINGTON LORRIE M

(Last) (First) (Middle)
C/O ASANA, INC.
633 FOLSOM STREET, SUITE 100

(Street)
SAN FRANCISCO CA 94107

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Asana, Inc. [ ASAN ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
08/01/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 08/01/2025 A 1,001(1) A $0 139,746 D
Class A Common Stock 2,295 I See footnote(2)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. These shares represent the Class A Common Stock that the Reporting Person elected to receive in lieu of cash compensation under the Issuer's Non-Employee Director Compensation Policy for the quarter ended July 31, 2025. The number of shares of Class A Common Stock received in lieu of cash was calculated based on the closing price of a share of Class A Common Stock on July 31, 2025. Pursuant to the Issuer's Directors' Deferred Compensation Plan, the Reporting Person elected to defer the receipt of such shares to a future date in accordance with the terms of such plan and the Reporting Person's plan election.
2. The shares are held of record by Norrington Advisory Services, LLC.
Remarks:
/s/ Katie Colendich, Attorney-in-Fact 08/05/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

Who filed the Form 4 for ASAN?

Director Lorrie M. Norrington filed the Form 4 on 08/05/2025.

How many Asana shares were acquired?

A total of 1,001 Class A shares were acquired.

Was the purchase an open-market transaction?

No. The shares were received in lieu of cash compensation under Asana’s director pay plan.

What is the insider’s total ownership after the transaction?

Ms. Norrington now beneficially owns 139,746 shares directly and 2,295 shares indirectly.

Were any derivative securities involved?

No derivative securities were acquired or disposed of in this filing.

Does the filing suggest insider confidence in ASAN?

The incremental stock award is routine; it offers a mildly positive but limited confidence signal.
Asana Inc

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ASAN Stock Data

3.02B
86.01M
46.67%
46.97%
6.47%
Software - Application
Services-prepackaged Software
Link
United States
SAN FRANCISCO