ASAN insider sells 13,701 shares at $14.95–$14.96 under 10b5-1

Q: What did Asana (ASAN) disclose in this Form 4?

A director sold 13,701 shares of Class A common stock on 10/24/2025 at a $14.951 weighted average price under a Rule 10b5-1 plan .

Q: What price range were the ASAN shares sold at?

The shares were sold in multiple transactions between $14.95 and $14.96 per share.

Q: How many ASAN shares does the insider own after the sale?

The reporting person beneficially owns 1,068,846 shares following the transaction, held directly .

Q: When was the 10b5-1 trading plan adopted?

The Rule 10b5-1 trading plan was adopted on March 18, 2025 .

Q: What is the insider’s relationship to Asana (ASAN)?

The reporting person is a Director of Asana, Inc.

Q: What was the transaction date for the ASAN insider sale?

The transaction occurred on 10/24/2025 .

Filing Impact

(Moderate)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

Asana (ASAN) reported an insider transaction on a Form 4. A director sold 13,701 shares of Class A common stock on 10/24/2025 at a weighted average price of $14.951, executed under a Rule 10b5-1 trading plan adopted March 18, 2025. Following the sale, the director beneficially owns 1,068,846 shares, held directly. The sale occurred through multiple trades priced between $14.95 and $14.96 per share.

Insider Trade Summary

Net Seller: 13,701 shares ($204,844)

Net Sell 1 txn

Insider Rosenstein Justin

Role Director

Sold 13,701 shs ($205K)

Type	Security	Shares	Price	Value
Sale	Class A Common Stock	13,701	$14.951	$205K

Holdings After Transaction: Class A Common Stock — 1,068,846 shares (Direct)

Footnotes (1)

The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted March 18, 2025. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $14.95 to $14.96 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Form 4 Insider Transactions: What Each Field Means →

10/28/2025 - 04:42 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Rosenstein Justin

(Last)

(First)

(Middle)

C/O ASANA, INC.

633 FOLSOM STREET, SUITE 100

(Street)

SAN FRANCISCO

94107

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
Asana, Inc. [ ASAN ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
	Officer (give title below)	Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
10/24/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A Common Stock	10/24/2025		S⁽¹⁾		13,701	D	$14.951⁽²⁾	1,068,846	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted March 18, 2025.

2. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $14.95 to $14.96 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Remarks:

	/s/ Katie Colendich, Attorney-in-Fact	10/28/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What did Asana (ASAN) disclose in this Form 4?

A director sold 13,701 shares of Class A common stock on 10/24/2025 at a $14.951 weighted average price under a Rule 10b5-1 plan.

What price range were the ASAN shares sold at?

The shares were sold in multiple transactions between $14.95 and $14.96 per share.

How many ASAN shares does the insider own after the sale?

The reporting person beneficially owns 1,068,846 shares following the transaction, held directly.

When was the 10b5-1 trading plan adopted?

The Rule 10b5-1 trading plan was adopted on March 18, 2025.

What is the insider’s relationship to Asana (ASAN)?

The reporting person is a Director of Asana, Inc.

What was the transaction date for the ASAN insider sale?

The transaction occurred on 10/24/2025.