Dustin Moskovitz adds 449,861 Asana shares under 10b5-1 plan

Rhea-AI Filing Summary

Insider Dustin A. Moskovitz, a director and >10% owner of Asana, Inc. (ASAN), purchased a total of 449,861 shares of Class A common stock on August 13-14, 2025 under a Rule 10b5-1 trading plan adopted September 5, 2024. The weighted-average prices reported were $13.6578 and $13.7656, with execution price ranges of $13.04–$14.01 and $13.55–$13.91 respectively. After the purchases, the filing shows Mr. Moskovitz directly beneficially owned 56,879,765 shares and indirectly held 4,147,046 shares through a trust.

Insights

Securities Analyst

TL;DR: A significant insider purchased stock under a prearranged 10b5-1 plan; transaction is informative but not necessarily material.

The filing reports 449,861 Class A shares purchased by Dustin Moskovitz across two days at weighted-average prices of $13.6578 and $13.7656 under a 10b5-1 plan. Such purchases signal insider accumulation but were executed pursuant to an established plan, reducing the appearance of opportunistic timing. The disclosure includes large total beneficial ownership figures (56.9M direct, 4.15M indirect) which confirm continued concentrated insider stake. This is relevant to investor ownership structure and potential voting/control considerations.

Corporate Governance Expert

TL;DR: Rule 10b5-1 purchases by a controlling insider clarify intent but carry limited immediate governance implications.

The report shows purchases under a 10b5-1 plan adopted in September 2024, which provides an affirmative defense against insider trading claims for trades executed per the plan. Because the trades follow a preauthorized plan, they offer transparency about routine liquidity/accumulation activity but do not by themselves indicate a change in corporate governance or strategy. The filing also discloses indirect holdings via a trust, useful for assessing aggregate insider control.

Insider Trade Summary

Net Buyer: 449,861 shares ($6,168,367)

Net Buy 3 txns

Insider Moskovitz Dustin A.

Role Director, 10% Owner

Bought 449,861 shs ($6.17M)

Type	Security	Shares	Price	Value
Purchase	Class A Common Stock	225,000	$13.7656	$3.10M
Purchase	Class A Common Stock	224,861	$13.6578	$3.07M
holding	Class A Common Stock	--	--	--

Holdings After Transaction: Class A Common Stock — 56,879,765 shares (Direct); Class A Common Stock — 4,147,046 shares (Indirect, See footnote)

Footnotes (1)

1. The purchases reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan, adopted September 5, 2024. The reported price in Column 4 is a weighted average purchase price. These shares were purchased in multiple transactions at prices ranging from $13.04 to $14.01 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average purchase price. These shares were purchased in multiple transactions at prices ranging from $13.55 to $13.91 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote. The shares are held of record by Dustin A. Moskovitz TTEE Dustin A. Moskovitz Trust DTD 12/27/05.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Moskovitz Dustin A.

(Last) (First) (Middle)

C/O ASANA, INC.

633 FOLSOM STREET, SUITE 100

(Street)

SAN FRANCISCO CA 94107

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Asana, Inc. [ ASAN ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
08/13/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	08/13/2025		P(1)		224,861	A	$13.6578(2)	56,654,765	D
Class A Common Stock	08/14/2025		P(1)		225,000	A	$13.7656(3)	56,879,765	D
Class A Common Stock								4,147,046	I	See footnote(4)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The purchases reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan, adopted September 5, 2024.

2. The reported price in Column 4 is a weighted average purchase price. These shares were purchased in multiple transactions at prices ranging from $13.04 to $14.01 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.

3. The reported price in Column 4 is a weighted average purchase price. These shares were purchased in multiple transactions at prices ranging from $13.55 to $13.91 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.

4. The shares are held of record by Dustin A. Moskovitz TTEE Dustin A. Moskovitz Trust DTD 12/27/05.

Remarks:

	/s/ Katie Colendich, Attorney-in-Fact	08/15/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
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