Dustin Moskovitz acquires 446,966 Asana shares via 10b5-1
Rhea-AI Filing Summary
Dustin A. Moskovitz, a director and >10% owner of Asana, Inc. (ASAN), reported open-market purchases of Class A common stock executed pursuant to a Rule 10b5-1 trading plan adopted September 5, 2024. On 08/19/2025 he purchased 221,966 shares at a weighted-average price of $13.8534 (individual prices ranged $13.63–$14.28). On 08/20/2025 he purchased 225,000 shares at a weighted-average price of $13.6216 (range $13.48–$13.81). Following these purchases he directly beneficially owned 57,775,966 Class A shares; an additional 4,147,046 Class A shares are held indirectly in the Dustin A. Moskovitz Trust dated 12/27/05. The Form 4 was signed by an attorney-in-fact on 08/21/2025.
Positive
- Insider purchases totaling 446,966 Class A shares, indicating insider accumulation.
- Transactions executed under a Rule 10b5-1 plan adopted 09/05/2024, which provides pre-clearance and timing transparency.
- Clear disclosure of indirect trust holdings of 4,147,046 shares and updated direct beneficial ownership totals.
Negative
- None.
Insights
TL;DR: Insider purchases under a 10b5-1 plan increased direct holdings by 446,966 shares at ~ $13.74 average, signaling continued insider accumulation.
The reporting shows systematic purchases executed under a pre-established Rule 10b5-1 plan adopted 09/05/2024, minimizing concerns about opportunistic timing. The two-day purchases totaled 446,966 shares at weighted-average prices of $13.8534 and $13.6216, increasing direct beneficial ownership to 57.78 million shares. The filing discloses an indirect trust holding of 4.15 million shares, confirming substantial aggregated ownership. These are non-derivative purchases; no sales or option exercises are reported.
TL;DR: Disclosure is complete for the reported transactions and identifies the 10b5-1 plan and trust holdings, meeting Section 16 transparency requirements.
The Form 4 cleanly identifies the reporting person as a director and 10% owner and provides required details: transaction dates (08/19/2025 and 08/20/2025), number of shares acquired, weighted-average prices and the 10b5-1 adoption date. The indirect ownership through the Dustin A. Moskovitz Trust is explicitly disclosed. Signature by an attorney-in-fact is included with a filing date of 08/21/2025. There are no amendments or derivative transactions disclosed.
Insider Trade Summary
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Purchase | Class A Common Stock | 225,000 | $13.6216 | $3.06M |
| Purchase | Class A Common Stock | 221,966 | $13.8534 | $3.07M |
| holding | Class A Common Stock | -- | -- | -- |
Footnotes (1)
- The purchases reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan, adopted September 5, 2024. The reported price in Column 4 is a weighted average purchase price. These shares were purchased in multiple transactions at prices ranging from $13.63 to $14.28 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average purchase price. These shares were purchased in multiple transactions at prices ranging from $13.48 to $13.81 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote. The shares are held of record by Dustin A. Moskovitz TTEE Dustin A. Moskovitz Trust DTD 12/27/05.
