Associated Banc-Corp (ASB) insider files Form 144 for 13,000-share sale

Rhea-AI Filing Summary

Form 144 notice for Associated Banc-Corp (ASB): The filer notifies a proposed sale of 13,000 shares of common stock through Fidelity Brokerage Services on 08/29/2025 on the NYSE, with an aggregate market value of $354,154.50. The filing lists the company's outstanding common shares as 165,848,030. The shares to be sold were acquired through a mix of option exercise, restricted stock vesting and ESPP purchases across 2021–2025, including an option-related lot of 8,000 shares and multiple ESPP/vesting lots. The filer states there were no sales in the past three months and certifies no known material nonpublic information. The form is marked as a LIVE filing.

Positive

• Full disclosure of proposed sale: 13,000 shares for aggregate $354,154.50 via Fidelity on 08/29/2025
• Clear acquisition history: Detailed sources include option exercise, restricted stock vesting, and multiple ESPP purchases
• No recent sales: Filing reports nothing sold in the past three months, indicating no immediate prior disposition pattern
• Compliance attestation: Filer represents no known material nonpublic information and includes standard Rule 144 statements

Negative

• None.

Insights

Securities Analyst

TL;DR: Small, routine insider sale notice: 13,000 shares (~0.0078% of outstanding) proposed through Fidelity on 08/29/2025.

The filing documents a proposed insider sale under Rule 144 rather than an open-market announcement by the company. The aggregate value of $354,154.50 relative to 165.8 million shares outstanding indicates the transaction is immaterial to the company’s capitalization. The disclosure of acquisition sources (options, restricted stock vesting, and multiple ESPP purchases) aligns with standard compliance practice for reporting selling-holder transactions.

Corporate Governance Expert

TL;DR: Procedural, compliant disclosure showing adherence to Rule 144 requirements and attestation against possession of undisclosed material information.

The filer completes necessary fields identifying broker, share count, and acquisition history, and includes the statutory attestation regarding material nonpublic information and potential trading-plan references. The absence of sales in the prior three months reduces concerns about a rapid disposition pattern. From a governance perspective, the form reflects routine insider liquidity activity with appropriate disclosures.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	13000	354154.50	165848030	08/29/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/29/2025	Option Granted - 02/01/2016	Issuer			8000	08/29/2025	Cash
Common	02/08/2022	Restricted Stock Vesting	Issuer			913	02/08/2022	Compensation
Common	02/15/2022	ESPP Purchase	Issuer			48	02/15/2022	Cash
Common	01/18/2022	ESPP Purchase	Issuer			48	01/18/2022	Cash
Common	01/25/2022	Restricted Stock Vesting	Issuer			1049	01/25/2022	Compensation
Common	09/16/2024	ESPP Purchase	Issuer			63	09/16/2024	Cash
Common	08/15/2024	ESPP Purchase	Issuer			63	08/15/2024	Cash
Common	11/15/2022	ESPP Purchase	Issuer			54	11/15/2022	Cash
Common	02/15/2023	ESPP Purchase	Issuer			56	02/15/2023	Cash
Common	02/08/2023	Restricted Stock Vesting	Issuer			2635	02/08/2023	Compensation
Common	11/15/2021	ESPP Purchase	Issuer			52	11/15/2021	Cash
Common	03/15/2022	ESPP Purchase	Issuer			19	03/15/2022	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks

Date of Notice

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does the Form 144 filed for ASB disclose?

The form discloses a proposed sale of 13,000 common shares of Associated Banc-Corp by the filing person through Fidelity on 08/29/2025, valued at $354,154.50.

How many shares of ASB are outstanding per the filing?

The filing lists 165,848,030 shares of common stock outstanding.

What were the shares being sold acquired through?

The shares were acquired via a combination of option grant/exercise, restricted stock vesting, and multiple ESPP purchases between 2021 and 2025.

Were any ASB shares sold by this person in the past three months?

No. The filing states Nothing to Report for securities sold during the past three months.

Does the filer claim possession of material nonpublic information?

No. By signing the notice the person represents they do not know any material adverse information about the issuer that has not been publicly disclosed.