Associated Banc-Corp (ASB) director receives stock award, now holds 10,047 shares

Rhea-AI Filing Summary

ASSOCIATED BANC-CORP director Owen J. Sullivan reported a compensation-related stock award. He acquired 44 shares of common stock on March 16, 2026 at a reference price of $24.59 per share, increasing his direct holdings to 10,047 shares.

The award relates to dividend equivalent units tied to restricted stock units, which vest on the first anniversary of the original restricted stock grant and are payable in shares of common stock upon vesting, subject to any deferral election.

Insider Trade Summary

1 transaction reported

Mixed 1 txn

Insider SULLIVAN OWEN J

Role Director

Type	Security	Shares	Price	Value
Grant/Award	Common Stock $0.01 Par Value	44	$24.59	$1K

Holdings After Transaction: Common Stock $0.01 Par Value — 10,047 shares (Direct)

Footnotes (1)

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Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

SULLIVAN OWEN J

(Last) (First) (Middle)

C/O ASSOCIATED BANC-CORP

433 MAIN STREET

(Street)

GREEN BAY WI 54301

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
ASSOCIATED BANC-CORP [ ASB ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
03/16/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock $0.01 Par Value	03/16/2026		A(1)		44	A	$24.59	10,047	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Dividend equivalent units, which vest on the first anniversary of the grant of the restricted stock units to which they relate, are payable solely in shares of common stock upon vesting (subject to deferral if so elected by the Insider).

	/s/ Lynn M. Floeter, by POA from Owen J. Sullivan	03/17/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Owen J. Sullivan report in his latest Form 4 for ASSOCIATED BANC-CORP (ASB)?

Owen J. Sullivan reported receiving a stock-based compensation award. He acquired 44 shares of ASSOCIATED BANC-CORP common stock on March 16, 2026, linked to dividend equivalent units, bringing his directly held position to 10,047 shares after the transaction.

Was the ASB Form 4 transaction an open-market buy or a stock grant?

The ASB Form 4 transaction was a stock grant, not an open-market purchase. The filing labels the code as an award acquisition, tied to dividend equivalent units associated with restricted stock units that vest and pay out in common shares.

How many ASSOCIATED BANC-CORP shares does Owen J. Sullivan hold after this Form 4?

After this Form 4 transaction, Owen J. Sullivan directly holds 10,047 shares of ASSOCIATED BANC-CORP common stock. The 44-share award marginally increased his position and reflects routine equity-based compensation rather than a discretionary market trade.

What are dividend equivalent units mentioned in the ASB insider filing?

Dividend equivalent units in the ASB filing are awards that mirror dividends on restricted stock units. They vest on the first anniversary of the related restricted stock units and are payable solely in ASSOCIATED BANC-CORP common shares upon vesting, subject to any deferral election by the insider.

At what price was the stock award to Owen J. Sullivan recorded in the ASB Form 4?

The stock award to Owen J. Sullivan was recorded at a reference price of $24.59 per share for 44 shares. This price reflects the value used for reporting the grant and not an open-market purchase price, since the transaction is a compensation-related award.