Associated Banc-Corp (NYSE: ASB) EVP acquires shares through employee plan

Rhea-AI Filing Summary

ASSOCIATED BANC-CORP executive Jayne C. Hladio increased her direct common stock holdings through an employee stock plan purchase. On this transaction date, she acquired 13.1254 shares of Common Stock at a price of $29.4940 per share within the company’s Employee Stock Purchase Plan.

Following this plan-related purchase, her direct ownership rose to 16,621.0670 shares of ASSOCIATED BANC-CORP common stock. The filing reflects a single, small transaction classified as an “Other acquisition or disposition” rather than a regular open-market trade.

Insider Trade Summary

1 transaction reported

Mixed 1 txn

Insider HLADIO JAYNE C

Role EVP, President Private Wealth

Type	Security	Shares	Price	Value
Other	Common Stock $0.01 Par Value	13.125	$29.494	$387.12

Holdings After Transaction: Common Stock $0.01 Par Value — 16,621.067 shares (Direct, null)

Footnotes (1)

1. [object Object]

Key Figures

Shares acquired: 13.1254 shares Purchase price: $29.4940 per share Post-transaction holdings: 16,621.0670 shares +1 more

4 metrics

Shares acquired 13.1254 shares Common Stock purchased within Employee Stock Purchase Plan

Purchase price $29.4940 per share Price for ESPP common stock transaction

Post-transaction holdings 16,621.0670 shares Direct common stock owned after transaction

Restructuring shares 13.1254 shares Shares tagged as restructuring under code J

Key Terms

Employee Stock Purchase Plan, Common Stock $0.01 Par Value, Other acquisition or disposition

3 terms

Employee Stock Purchase Plan financial

"Shares were purchased within the Issuer's Employee Stock Purchase Plan."

An employee stock purchase plan is a company program that lets workers buy shares through small payroll deductions, often at a discount to the market price and after a set offering period. Think of it like a workplace savings plan that turns into ownership: it encourages employees to share in the company’s success and can create predictable buying or selling of stock that investors watch because it affects supply, demand and employee incentives.

Common Stock $0.01 Par Value financial

"security_title: Common Stock $0.01 Par Value"

Other acquisition or disposition financial

"transaction_code_description: Other acquisition or disposition"

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Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

HLADIO JAYNE C

(Last) (First) (Middle)

C/O ASSOCIATED BANC-CORP

433 MAIN STREET

(Street)

GREEN BAY WISCONSIN 54301

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
ASSOCIATED BANC-CORP [ ASB ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	EVP, President Private Wealth

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
06/15/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock $0.01 Par Value	06/15/2026		J(1)	V	13.1254	A	$29.494	16,621.067	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Shares were purchased within the Issuer's Employee Stock Purchase Plan.

	/s/ Lynn M. Floeter, by POA from Jayne C. Hladio	06/17/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did ASB executive Jayne Hladio report?

Jayne C. Hladio reported acquiring 13.1254 shares of ASSOCIATED BANC-CORP common stock. The shares were purchased through the company’s Employee Stock Purchase Plan and classified as an “Other acquisition or disposition” rather than an open-market trade.

How many ASB shares does Jayne Hladio hold after this Form 4?

After the reported transaction, Jayne C. Hladio directly holds 16,621.0670 shares of ASSOCIATED BANC-CORP common stock. This total reflects her position following the 13.1254 shares purchased through the Employee Stock Purchase Plan.

At what price were the ASB shares acquired in the employee plan?

The 13.1254 shares of ASSOCIATED BANC-CORP common stock were acquired at $29.4940 per share. This price applies specifically to the shares purchased within the company’s Employee Stock Purchase Plan on the reported transaction date.

Is Jayne Hladio’s ASB transaction an open-market buy or something else?

The transaction is classified as an “Other acquisition or disposition” with code J, not a standard open-market trade. A footnote explains the 13.1254 shares were purchased within ASSOCIATED BANC-CORP’s Employee Stock Purchase Plan for the executive.

What role does Jayne Hladio hold at ASSOCIATED BANC-CORP?

Jayne C. Hladio serves as an executive officer at ASSOCIATED BANC-CORP, holding the title EVP, President Private Wealth. The reported common stock transaction relates to her position and participation in the Employee Stock Purchase Plan.