ASB (ASB) EVP Jayne Hladio buys shares through employee stock plan

Rhea-AI Filing Summary

ASSOCIATED BANC-CORP executive Jayne C. Hladio increased her direct holdings through the company’s employee stock purchase plan. On the transaction date, she purchased 13.9167 shares of common stock at $27.817 per share under the Issuer's Employee Stock Purchase Plan, a routine program for employees. Following this transaction, her direct ownership rose to 16,564.148 shares of Associated Banc-Corp common stock.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

HLADIO JAYNE C

(Last) (First) (Middle)

C/O ASSOCIATED BANC-CORP

433 MAIN STREET

(Street)

GREEN BAY WI 54301

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
ASSOCIATED BANC-CORP [ ASB ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	EVP, President Private Wealth

3. Date of Earliest Transaction (Month/Day/Year)
02/17/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock $0.01 Par Value	02/17/2026		J(1)	V	13.9167	A	$27.817	16,564.148	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Shares were purchased within the Issuer's Employee Stock Purchase Plan.

	/s/ Lynn M. Floeter, by POA from Jayne C. Hladio	02/18/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did ASB executive Jayne C. Hladio report?

Jayne C. Hladio reported purchasing 13.9167 shares of Associated Banc-Corp common stock. The shares were acquired through the company’s Employee Stock Purchase Plan, indicating a routine, program-based increase in her direct ownership rather than an open-market, discretionary trade.

At what price did Jayne C. Hladio acquire ASB shares in this Form 4?

She acquired the shares at $27.817 per share. This price applies to 13.9167 shares of Associated Banc-Corp common stock purchased within the Employee Stock Purchase Plan, reflecting a small, structured addition to her existing equity position in the company.

How many ASB shares does Jayne C. Hladio own after this Form 4 transaction?

After the reported transaction, Jayne C. Hladio directly owns 16,564.148 shares. This total reflects her holdings of Associated Banc-Corp common stock following the 13.9167-share purchase through the Employee Stock Purchase Plan described in the Form 4 filing.

What type of transaction is reported in Jayne C. Hladio’s ASB Form 4?

The Form 4 reports an “other” non-derivative transaction coded J, with shares purchased under the Employee Stock Purchase Plan. This indicates a plan-based acquisition rather than a typical open-market buy or sell order executed independently by the executive.

Does the ASB Form 4 show Jayne C. Hladio selling any shares?

No, the transaction shows a small purchase of 13.9167 shares under the Employee Stock Purchase Plan. The filing does not list any share sales by Jayne C. Hladio, and her total direct holdings increase to 16,564.148 shares after the transaction.