Associated Banc-Corp (ASB) director reports share grant and dividend reinvestment

Rhea-AI Filing Summary

ASSOCIATED BANC-CORP director Michael J. Haddad reported small equity-related transactions in company stock. On March 16, 2026, he had an "other" transaction involving 39.585 shares of common stock at $24.5909 per share, with a footnote stating the shares were purchased through reinvested dividends in his brokerage account.

On the same date, he also acquired 44 shares of common stock at $24.5900 per share as a grant or award linked to dividend equivalent units that vest on the first anniversary of the related restricted stock units. Following these transactions, he held 8,724.542 shares directly and an additional 5,750 shares indirectly through a trust with voting rights.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Haddad Michael J

(Last) (First) (Middle)

C/O ASSOCIATED BANC-CORP

433 MAIN STREET

(Street)

GREEN BAY WI 54301

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
ASSOCIATED BANC-CORP [ ASB ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
03/16/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock $0.01 Par Value	03/16/2026		J(1)	V	39.585	A	$24.5909	8,680.542	D
Common Stock $0.01 Par Value	03/16/2026		A(2)		44	A	$24.59	8,724.542	D
Common Stock $0.01 Par Value								5,750	I	By Trust (with voting rights)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Shares were purchased with reinvested dividends in the reporting person's brokerage account.

2. Dividend equivalent units, which vest on the first anniversary of the grant of the restricted stock units to which they relate, are payable solely in shares of common stock upon vesting (subject to deferral if so elected by the Insider).

	/s/ Lynn M. Floeter, attorney-in-fact for Michael J. Haddad	03/17/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transactions did Michael J. Haddad report for ASSOCIATED BANC-CORP (ASB)?

Michael J. Haddad reported two non-derivative transactions in ASSOCIATED BANC-CORP common stock on March 16, 2026, plus an updated indirect holding entry. These involved a small dividend reinvestment purchase and a share grant tied to dividend equivalent units, along with disclosed trust-held shares.

How many ASSOCIATED BANC-CORP shares did Michael J. Haddad acquire in the latest Form 4?

He acquired 44 shares of ASSOCIATED BANC-CORP common stock as a grant or award at $24.5900 per share. This grant relates to dividend equivalent units that vest on the first anniversary of the associated restricted stock units, payable solely in shares upon vesting.

What is the nature of the 39.585-share transaction reported by Michael J. Haddad for ASB?

The 39.585-share transaction is coded as an "other" transaction at $24.5909 per share. A footnote explains these shares were purchased through reinvested dividends in Haddad’s brokerage account, indicating a dividend reinvestment rather than a standard open-market trade.

What are Michael J. Haddad’s direct and indirect ASB share holdings after these transactions?

After the reported transactions, Haddad directly holds 8,724.542 shares of ASSOCIATED BANC-CORP common stock. He also has an indirect holding of 5,750 shares through a trust with voting rights, reflecting additional exposure managed via that trust structure.

How do dividend equivalent units affect Michael J. Haddad’s ASB stock position?

Dividend equivalent units credited to Haddad vest on the first anniversary of the related restricted stock units. According to the disclosure, they are payable solely in shares of ASSOCIATED BANC-CORP common stock upon vesting, with optional deferral if elected by the insider.