Associated Bank hires Lisa Buetow as senior vice president, Private Banking, major metro markets director to accelerate growth

Associated Bank (NYSE:ASB) hired Lisa Buetow as senior vice president and director of Private Banking, major metro markets, effective April 22, 2026.

Rhea-AI Summary

Associated Bank (NYSE:ASB) hired Lisa Buetow as senior vice president and director of Private Banking, major metro markets, effective April 22, 2026. Buetow will be based in Minneapolis and oversee Minnesota, Chicago, Milwaukee and Madison, reporting to Jayne Hladio.

She brings more than 25 years of experience across investment banking, corporate banking and private wealth. The role is positioned to strengthen leadership as Associated advances its merger with American National Bank and scales Private Banking capabilities across large metropolitan markets.

Positive

• Adds hire with more than 25 years of private wealth experience
• Designates major markets: Minnesota, Chicago, Milwaukee, Madison
• Leadership alignment: Buetow will report to Jayne Hladio
• Timing aligns with Associated's merger with American National Bank

Negative

• None.

Argus Apr 22 session

-0.14% close to close Open Argus

Details

News Market Reaction – ASB

On Apr 22, the day this news came out, ASB closed 0.14% below the previous close.

Data tracked by StockTitan Argus for the Apr 22 session.

Market Context

This announcement adds another senior leader to Associated’s Private Banking franchise in major metr...

Analysis

This announcement adds another senior leader to Associated’s Private Banking franchise in major metro markets, building on recent appointments and the completed American National merger. The hire targets ultra-high-net-worth growth across Minnesota, Chicago, Milwaukee and Madison. In context of earlier leadership changes and regulatory milestones, investors may watch how management execution, integration of American National and upcoming earnings updates translate these organizational moves into sustained financial and franchise performance.

Key Figures

Industry experience: More than 25 years States overseen: 11 states Advisor network: More than 1,000 advisors +5 more

Industry experience

More than 25 years

Experience across investment, corporate banking and private wealth

States overseen

11 states

Led client-facing banking and lending teams across central U.S.

Advisor network

More than 1,000 advisors

Partners serving high- and ultra-high-net-worth clients

Current price

$27.85

Pre-news trading level for ASB

52-week high

$29.515

ASB trading 5.64% below this level pre-news

52-week low

$19.62

ASB 41.95% above low pre-news

200-day MA

$26.06

ASB price above long-term moving average

Market cap

$5,340,441,879

Pre-news market capitalization

Historical Context

5 past events · Latest: Apr 16

5 events

1. Apr 16

   Leadership appointment

   24h Move

   -0.6%

   Named Jason Hansen Nebraska and Western Iowa market president post-merger.

2. Apr 01

   Acquisition completion

   24h Move

   +1.2%

   Completed merger with American National Corporation, expanding key markets.

3. Mar 24

   Earnings date notice

   24h Move

   +1.1%

   Announced date and call details for Q1 2026 earnings release.

4. Mar 16

   Leadership appointment

   24h Move

   +1.6%

   Named Neil Riegelman Milwaukee market president to drive Southern Wisconsin growth.

5. Mar 12

   Regulatory approvals

   24h Move

   -0.4%

   Received required regulatory approvals for American National merger.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

private banking, private wealth, ultra-high-net-worth, cash management, +1 more

5 terms

private banking financial

"Associated Bank today announced Lisa Buetow has joined Associated Bank as director of Private Banking, major metro markets."

Private banking is a set of personalized financial services—investment advice, tailored credit, tax and estate planning—offered to wealthy individuals and families, like having a dedicated financial concierge. It matters to investors because private banks steer large pools of client capital, generate fee income, and can influence market flows; shifts in private-banking activity signal changes in wealth behavior, risk appetite, and fee-based revenue for financial firms.

private wealth financial

"and will report to Jayne Hladio, executive vice president and president, Associated Bank Private Wealth."

Private wealth is the money, investments, property and other financial assets owned by an individual or family rather than by a company or government — think of it as a household’s savings and personal investment portfolio or a family’s treasure chest. It matters to investors because decisions by wealthy individuals and families shape demand for stocks, bonds and private deals, influence market prices and capital flows, and are a major source of funding for investment managers and new ventures.

ultra-high-net-worth financial

"serving ultra-high-net-worth clients."

Individuals or households with exceptionally large total wealth and investable assets, often far above ordinary high-net-worth levels; exact dollar cutoffs vary by region but are commonly measured in the tens of millions. They matter to investors because their buying, selling and capital allocation can move markets, create demand for specialized financial products and private deals, and shape fundraising; think of them as a few very large ships whose movements affect the whole harbor.

cash management financial

"offering custom lending, cash management and deposit services to ultra-high-net-worth clients nationwide"

Cash management is the process of organizing and controlling a company's or individual's money to ensure they have enough cash on hand for daily needs while making the most of their funds. It’s like managing your weekly allowance to pay bills, save for something special, and avoid running out of money unexpectedly. Good cash management helps prevent financial surprises and keeps everything running smoothly.

risk management financial

"experience in wealth advisory, strategic credit structuring, risk management, and multi-market leadership"

Risk management is the ongoing process of identifying potential events or conditions that could reduce an investment’s value, measuring how likely and how severe those losses could be, and putting controls in place to limit harm—like spreading money across different assets, setting loss limits, or buying insurance. For investors it matters because it turns uncertainty into a manageable plan, helping preserve capital and steady returns much like a seatbelt or a spare tire reduces the downside of unexpected problems.

View in glossary

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MINNEAPOLIS, April 22, 2026 /PRNewswire/ -- Associated Bank today announced Lisa Buetow has joined Associated Bank as director of Private Banking, major metro markets. Buetow is based in Minneapolis and will be responsible for Minnesota, Chicago, Milwaukee and Madison, Wis., and will report to Jayne Hladio, executive vice president and president, Associated Bank Private Wealth.

Buetow brings more than 25 years of experience across investment banking, corporate banking, and private wealth, with a proven history of leading complex, high-performing organizations serving ultra-high-net-worth clients. Most recently, she served as managing director and Private Wealth Banking manager at Wells Fargo, where she led client-facing banking and lending teams across 11 states in the central U.S., partnering with more than 1,000 wealth and financial advisors to serve the banking and lending needs of high- and ultra-high-net worth clients.

Prior to that, Buetow held senior leadership roles at Abbot Downing, where she oversaw professionals offering custom lending, cash management and deposit services to ultra-high-net-worth clients nationwide and advanced various enterprise initiatives. Her depth of experience in wealth advisory, strategic credit structuring, risk management, and multi-market leadership will be instrumental as Private Wealth continues to scale its Private Banking capabilities across Associated's largest and most complex markets.

"We are thrilled to welcome Lisa to our team. Her deep expertise in private banking and wealth, fortified by her ability to build trusted relationships makes her an exceptional addition to our organization, especially as we move forward with Associated's merger with American National Bank," said Hladio. "Lisa brings a client-first mindset, serving as a true advocate who listens, anticipates needs, and delivers thoughtful, tailored guidance. That commitment to place clients' needs at the center of every decision and team consult is exactly what defines our elevated wealth care approach we provide at Associated Private Wealth."

Designating major metropolitan markets will fortify local senior leadership and accelerate momentum growing banking and investing households and attract top talent. Strong leadership, market focus, elevated capabilities and disciplined execution position Associated to win across major, metropolitan, and community markets. Buetow will complement the deep organizational expertise of Stacy Stecker, director of metro banking for Fox Valley, Wis., Green Bay, Wis., Omaha, Neb., American National Bank and administration.

"It's an exciting time to join Associated, as the bank has a powerful opportunity to expand our reach and deepen relationships in the communities we serve," said Buetow. "I'm excited to join at such a pivotal moment and help accelerate our growth by working with our team, partners, and clients and ensuring we continue to deliver a high-touch, client-focused experience to drive sustainable, long-term value."

She is a graduate of the University of Minnesota, Carlson School of Management, earning both a bachelor's degree in business and an MBA. Buetow and her family live in Minnesota, and she is based in the IDS Center in Minneapolis.

ABOUT ASSOCIATED BANC-CORP
Associated Banc-Corp (NYSE: ASB) has total assets of approximately $50 billion and is the largest bank holding company based in Wisconsin. Headquartered in Green Bay, Wisconsin, Associated is a leading Midwest banking franchise, offering a full range of financial products and services from over 200 banking locations throughout Wisconsin, Illinois, Iowa, Minnesota, Missouri and Nebraska. The Company also operates loan production offices in Indiana, Kansas, Michigan, New York, Ohio and Texas. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender and Member FDIC. More information about Associated Banc-Corp is available at www.associatedbank.com.

Media Contact
Andrea Kozek
VP/Senior Manager, PR
920-491-7518

View original content to download multimedia:https://www.prnewswire.com/news-releases/associated-bank-hires-lisa-buetow-as-senior-vice-president-private-banking-major-metro-markets-director-to-accelerate-growth-302750403.html

SOURCE Associated Banc-Corp

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

Who is Lisa Buetow and what role did Associated Bank (ASB) announce on April 22, 2026?

Buetow was named senior vice president and director of Private Banking, major metro markets at Associated Bank. According to Associated Bank, she will be based in Minneapolis and oversee Minnesota, Chicago, Milwaukee and Madison while reporting to Jayne Hladio.

What experience does Lisa Buetow bring to Associated Bank (ASB) for Private Banking?

She brings more than 25 years of experience across investment banking, corporate banking, and private wealth. According to Associated Bank, Buetow previously led Private Wealth Banking teams at Wells Fargo and held senior roles at Abbot Downing.

Which geographic markets will Lisa Buetow cover for Associated Bank (ASB)?

Buetow will cover Minnesota, Chicago, Milwaukee and Madison, Wisconsin as director of major metro markets. According to Associated Bank, she is based in the IDS Center in Minneapolis and will lead multi-market Private Banking efforts.

How does Lisa Buetow's hiring relate to Associated Bank's merger activity (ASB)?

The appointment is intended to bolster senior leadership as the bank advances its merger with American National Bank. According to Associated Bank, designating major metro markets will accelerate growth and scale Private Banking capabilities.