Associated Banc-Corp (NYSE: ASB) director granted 979 phantom stock units

Rhea-AI Filing Summary

Associated Banc-Corp director Robert A. Jeffe reported an automatic award of 979.09 phantom stock units on January 15, 2026. These units were credited under the company’s Director Deferred Compensation Plan as part of his quarterly director compensation, at a reference price of $26.8106 per unit. The stock units are 100% vested at the time of acquisition and bring his total beneficially owned phantom stock units to 91,396.647, held directly. The units will remain in the deferred compensation plan until the account balance is distributed according to his separation or retirement distribution elections.

Insider Trade Summary

1 transaction reported

Mixed 1 txn

Insider JEFFE ROBERT A

Role Director

Type	Security	Shares	Price	Value
Grant/Award	Phantom Stock Unit	979.09	$26.8106	$26K

Holdings After Transaction: Phantom Stock Unit — 91,396.647 shares (Direct)

Footnotes (1)

1. "Share Units" awarded under the Issuer's Director Deferred Compensation Plan and attributed as a portion of director compensation received by the reporting person during the quarter, which he elected to defer until separation or retirement. Stock units are 100% vested at the time of the acquisition. Phantom stock units will remain in the Director's Deferred Compensation Plan until such account balance is distributed pursuant to Insider's distribution elections(s) on file.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

JEFFE ROBERT A

(Last) (First) (Middle)

C/O ASSOCIATED BANC-CORP

433 MAIN STREET

(Street)

GREEN BAY WI 54301

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
ASSOCIATED BANC-CORP [ ASB ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
01/15/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Phantom Stock Unit	$0	01/15/2026		A(1)		979.09		(2)	(3)	Common Stock $0.01 Par Value	979.09	$26.8106	91,396.647	D

Explanation of Responses:

1. "Share Units" awarded under the Issuer's Director Deferred Compensation Plan and attributed as a portion of director compensation received by the reporting person during the quarter, which he elected to defer until separation or retirement.

2. Stock units are 100% vested at the time of the acquisition.

3. Phantom stock units will remain in the Director's Deferred Compensation Plan until such account balance is distributed pursuant to Insider's distribution elections(s) on file.

	/s/ Lynn M. Floeter, attorney-in-fact for Robert A. Jeffe	01/16/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did Associated Banc-Corp (ASB) disclose for Robert A. Jeffe?

The filing shows that director Robert A. Jeffe acquired 979.09 phantom stock units of Associated Banc-Corp on January 15, 2026 under a director compensation program.

What type of security did ASB director Robert A. Jeffe receive?

He received phantom stock units, described as "Share Units" awarded under Associated Banc-Corp’s Director Deferred Compensation Plan and attributed as a portion of his director compensation.

At what price were the ASB phantom stock units credited in this Form 4?

The 979.09 phantom stock units were credited at a reference price of $26.8106 per unit, as reported in the derivative securities table.

How many phantom stock units does Robert A. Jeffe beneficially own after this transaction?

After the reported award, Robert A. Jeffe beneficially owns 91,396.647 phantom stock units of Associated Banc-Corp, held directly.

Are the ASB phantom stock units vested for director Robert A. Jeffe?

Yes. A footnote states that the stock units are 100% vested at the time of the acquisition.

When will the phantom stock units for ASB director Robert A. Jeffe be distributed?

The phantom stock units will remain in the Director's Deferred Compensation Plan until the account balance is distributed according to the insider’s distribution elections on file, such as at separation or retirement.