ASB (NYSE: ASB) EVP increases holdings through employee stock purchase

Rhea-AI Filing Summary

ASSOCIATED BANC-CORP executive Jayne C. Hladio reported a small share purchase through an employee plan. On April 15, 2026, she acquired 14.0807 shares of common stock at $27.4930 per share under the company’s Employee Stock Purchase Plan.

Following this transaction, Hladio directly holds a total of 16,593.7645 shares of Associated Banc-Corp common stock. The filing reflects a routine, compensation-related purchase rather than an open-market trade.

Insider Trade Summary

1 transaction reported

Mixed 1 txn

Insider HLADIO JAYNE C

Role EVP, President Private Wealth

Type	Security	Shares	Price	Value
Other	Common Stock $0.01 Par Value	14.081	$27.493	$387.12

Holdings After Transaction: Common Stock $0.01 Par Value — 16,593.765 shares (Direct)

Footnotes (1)

1. [object Object]

Key Figures

Shares acquired: 14.0807 shares Purchase price: $27.4930 per share Total holdings after transaction: 16,593.7645 shares

3 metrics

Shares acquired 14.0807 shares Common Stock purchase on April 15, 2026

Purchase price $27.4930 per share Employee Stock Purchase Plan transaction

Total holdings after transaction 16,593.7645 shares Direct ownership of Associated Banc-Corp common stock

Key Terms

Employee Stock Purchase Plan, Form 4, Common Stock $0.01 Par Value

3 terms

Employee Stock Purchase Plan financial

"Shares were purchased within the Issuer's Employee Stock Purchase Plan"

An employee stock purchase plan is a company program that lets workers buy shares through small payroll deductions, often at a discount to the market price and after a set offering period. Think of it like a workplace savings plan that turns into ownership: it encourages employees to share in the company’s success and can create predictable buying or selling of stock that investors watch because it affects supply, demand and employee incentives.

Form 4 regulatory

"INSIDER FILING DATA (Form 4)"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

Common Stock $0.01 Par Value financial

"security_title: Common Stock $0.01 Par Value"

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

HLADIO JAYNE C

(Last) (First) (Middle)

C/O ASSOCIATED BANC-CORP

433 MAIN STREET

(Street)

GREEN BAY WISCONSIN 54301

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
ASSOCIATED BANC-CORP [ ASB ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	EVP, President Private Wealth

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
04/15/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock $0.01 Par Value	04/15/2026		J(1)	V	14.0807	A	$27.493	16,593.7645	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Shares were purchased within the Issuer's Employee Stock Purchase Plan.

	/s/ Lynn M. Floeter, by POA from Jayne C. Hladio	04/16/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What did ASB executive Jayne C. Hladio report in this Form 4 filing?

Jayne C. Hladio reported acquiring 14.0807 shares of Associated Banc-Corp common stock. The shares were purchased at $27.4930 each through the company’s Employee Stock Purchase Plan, a routine program allowing employees to buy stock on a regular basis.

How many ASB shares did Jayne C. Hladio acquire and at what price?

She acquired 14.0807 shares of Associated Banc-Corp common stock at $27.4930 per share. This transaction occurred through the Employee Stock Purchase Plan, reflecting a small, regular accumulation of stock rather than a large discretionary market trade.

What are Jayne C. Hladio’s total ASB holdings after this Form 4 transaction?

After the reported transaction, Jayne C. Hladio directly owns 16,593.7645 shares of Associated Banc-Corp common stock. This updated total incorporates the 14.0807 shares purchased through the company’s Employee Stock Purchase Plan on April 15, 2026.

Was the ASB Form 4 transaction an open-market purchase or part of a plan?

The transaction was part of Associated Banc-Corp’s Employee Stock Purchase Plan, not an open-market trade. The filing footnote states the shares were purchased within this plan, indicating a structured, programmatic acquisition rather than a discretionary market buy.

What role does Jayne C. Hladio hold at Associated Banc-Corp (ASB)?

Jayne C. Hladio serves as Executive Vice President and President of Private Wealth at Associated Banc-Corp. Her Form 4 filing discloses personal stock ownership changes, including routine purchases through the company’s Employee Stock Purchase Plan.