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ASB (NYSE: ASB) EVP Jayne Hladio surrenders 794 shares for tax withholding

Filing Impact
(Neutral)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Associated Banc-Corp executive reports tax-related share surrender. EVP and President Private Wealth Jayne C. Hladio reported surrendering 794 shares of Associated Banc-Corp common stock on 02/08/2026 at $29.37 per share. The shares were withheld to satisfy tax obligations from vesting of time-based restricted stock granted in 2024 and 2025. Following this transaction, Hladio beneficially owned 16,550.2313 shares of Associated Banc-Corp common stock, held directly.

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Insider HLADIO JAYNE C
Role EVP, President Private Wealth
Type Security Shares Price Value
Tax Withholding Common Stock $0.01 Par Value 794 $29.37 $23K
Holdings After Transaction: Common Stock $0.01 Par Value — 16,550.231 shares (Direct)
Footnotes (1)
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SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
HLADIO JAYNE C

(Last) (First) (Middle)
C/O ASSOCIATED BANC-CORP
433 MAIN STREET

(Street)
GREEN BAY WI 54301

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
ASSOCIATED BANC-CORP [ ASB ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
EVP, President Private Wealth
3. Date of Earliest Transaction (Month/Day/Year)
02/08/2026
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock $0.01 Par Value 02/08/2026 F(1) 794 D $29.37 16,550.2313 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. Shares were surrendered to satisfy tax withholding obligations arising from the tranche vesting of time-based restricted stock granted in 2024 & 2025.
/s/ Lynn M. Floeter, by POA from Jayne C. Hladio 02/10/2026
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did ASB executive Jayne C. Hladio report on this Form 4?

Jayne C. Hladio reported surrendering 794 shares of Associated Banc-Corp common stock on February 8, 2026. The shares were disposed of at $29.37 each to cover tax withholding from vesting restricted stock granted in 2024 and 2025.

Why were ASB shares surrendered by executive Jayne C. Hladio in February 2026?

The shares were surrendered to satisfy tax withholding obligations arising from the tranche vesting of time-based restricted stock. These awards were originally granted in 2024 and 2025, and the tax liability triggered the need to use shares instead of cash.

How many Associated Banc-Corp shares does Jayne C. Hladio own after the reported transaction?

After the February 8, 2026 transaction, Jayne C. Hladio beneficially owned 16,550.2313 shares of Associated Banc-Corp common stock. The filing shows these holdings as directly owned, reflecting her position after the 794-share tax withholding surrender.

What does transaction code "F" mean in the ASB Form 4 for Jayne C. Hladio?

Transaction code "F" indicates a tax withholding-related disposition of shares. In this case, 794 shares of Associated Banc-Corp common stock were surrendered to cover taxes triggered by the vesting of time-based restricted stock awards.

What is Jayne C. Hladio’s role at Associated Banc-Corp in this Form 4 filing?

Jayne C. Hladio is identified as an officer of Associated Banc-Corp with the title "EVP, President Private Wealth." The Form 4 confirms her status as an executive officer rather than a director or 10% owner of the company.

Were the disposed ASB shares in this Form 4 held directly or indirectly by Jayne C. Hladio?

The Form 4 shows the 794 surrendered shares and the remaining 16,550.2313 shares as directly owned. There is no indication of indirect ownership through trusts or entities in the provided filing details and footnote.