ASB CIO adds shares via employee stock purchase

ASSOCIATED BANC-CORP Chief Information Officer Terry Lynn Williams made a small routine share purchase through the company’s Employee Stock Purchase Plan.

Rhea-AI Filing Summary

ASSOCIATED BANC-CORP Chief Information Officer Terry Lynn Williams made a small routine share purchase through the company’s Employee Stock Purchase Plan. The transaction involved 83.3885 shares of common stock at a price of $27.4930 per share. Following this plan-based purchase, Williams directly holds 24,028.0877 shares of Associated Banc-Corp common stock, indicating that the transaction is minor relative to her overall position and appears to be a standard employee ownership activity rather than a significant directional trade.

Insider Trade Summary

Other: 83.3885 shares

Other 1 txn

Insider Williams Terry Lynn

Role Chief Information Officer

Type	Security	Shares	Price	Value
Other	Common Stock $0.01 Par Value	83.3885	$27.493	$2K

Holdings After Transaction: Common Stock $0.01 Par Value — 24,028.0877 shares (Direct)

Footnotes (1)

1. F1. Shares were purchased within the Issuer's Employee Stock Purchase Plan.

Key Figures

Shares acquired: 83.3885 shares Purchase price: $27.4930 per share Holdings after transaction: 24,028.0877 shares

3 metrics

Shares acquired 83.3885 shares Purchased through Employee Stock Purchase Plan

Purchase price $27.4930 per share Price for Employee Stock Purchase Plan acquisition

Holdings after transaction 24,028.0877 shares Direct ownership after Form 4 transaction

Key Terms

Employee Stock Purchase Plan, Common Stock $0.01 Par Value, Form 4

3 terms

Employee Stock Purchase Plan financial

"Shares were purchased within the Issuer's Employee Stock Purchase Plan."

An employee stock purchase plan is a company program that lets workers buy shares through small payroll deductions, often at a discount to the market price and after a set offering period. Think of it like a workplace savings plan that turns into ownership: it encourages employees to share in the company’s success and can create predictable buying or selling of stock that investors watch because it affects supply, demand and employee incentives.

Common Stock $0.01 Par Value financial

"security_title: Common Stock $0.01 Par Value"

Form 4 regulatory

"INSIDER FILING DATA (Form 4)"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did ASB executive Terry Lynn Williams report?

Terry Lynn Williams reported a small routine purchase of Associated Banc-Corp common stock. She acquired 83.3885 shares through the company’s Employee Stock Purchase Plan at $27.4930 per share, reflecting normal employee participation rather than a large discretionary market trade.

How many ASB shares did Terry Lynn Williams buy and at what price?

Terry Lynn Williams acquired 83.3885 Associated Banc-Corp common shares at $27.4930 per share. The filing notes the purchase occurred through the Employee Stock Purchase Plan, indicating a programmatic, compensation-related transaction instead of a large open-market investment decision.

What are Terry Lynn Williams’ total ASB holdings after this Form 4 transaction?

After the reported transaction, Terry Lynn Williams directly holds 24,028.0877 shares of Associated Banc-Corp common stock. This shows the 83.3885-share Employee Stock Purchase Plan purchase was small relative to her overall position, suggesting a routine increase in existing ownership.

Was the ASB insider transaction a buy or sell of shares?

The transaction reflects a purchase of Associated Banc-Corp shares. Footnotes state the 83.3885 shares were bought under the Employee Stock Purchase Plan, indicating an acquisition of additional stock rather than any sale or reduction in Terry Lynn Williams’ shareholdings.

What does participation in ASB’s Employee Stock Purchase Plan imply for investors?

Participation in Associated Banc-Corp’s Employee Stock Purchase Plan shows employees, including executives, are accumulating shares through a structured program. This specific filing highlights a small, routine purchase by the Chief Information Officer, rather than a large, thesis-changing insider trade.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 04/16/2026 - 03:31 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Williams Terry Lynn

(Last) (First) (Middle)

C/O ASSOCIATED BANC-CORP

433 MAIN STREET

(Street)

GREEN BAY WISCONSIN 54301

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
ASSOCIATED BANC-CORP [ ASB ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Information Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
04/15/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock $0.01 Par Value	04/15/2026		J(1)	V	83.3885	A	$27.493	24,028.0877	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Shares were purchased within the Issuer's Employee Stock Purchase Plan.

	/s/ Lynn M. Floeter, attorney-in-fact for Terry Lynn Williams	04/16/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)