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Associated Banc-Corp director awarded stock units

ASB director John B. Williams received dividend-equivalent equity awards and reported updated phantom unit and IRA share holdings.

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Form Type
4

Rhea-AI Filing Summary

ASSOCIATED BANC-CORP (ASB) director John B. Williams reported equity compensation-related acquisitions on September 15, 2026. He received 36 dividend equivalent units that will vest on the first anniversary of the related restricted stock units and 345 fully vested dividend equivalents, each tied to common stock at a reference price of $30.32 per share. Williams now holds 5,229.431 fully vested phantom stock units linked to common stock in a nonqualified benefit plan and 8,000 common shares held indirectly through an IRA over which he has sole voting rights. No Rule 10b5-1 trading plan is reported.

Positive

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Negative

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Insider WILLIAMS JOHN B
Role Director
Type Security Shares Price Value
Grant/Award Common Stock $0.01 Par Value F1 36 $30.32 $1K
Grant/Award Common Stock $0.01 Par Value F2 345 $30.32 $10K
holding Phantom Stock Unit F3, F4 -- -- --
holding Common Stock $0.01 Par Value -- -- --
Holdings After Transaction: Common Stock $0.01 Par Value — 68,194 shares (Direct); Phantom Stock Unit — 5,229.431 contracts (Direct); Common Stock $0.01 Par Value — 8,000 shares (Indirect, IRA (sole voting rights))
Footnotes (4)
  1. F1. Dividend equivalent units, which vest on the first anniversary of the grant of the restricted stock units to which they relate, are payable solely in shares of common stock upon vesting (subject to deferral if so elected by the Insider).
  2. F2. Fully vested dividend equivalents received on restricted stock units payable solely in shares of common stock following the date the Insider ceases serving as a director.
  3. F3. Stock units are 100% vested at the time of acquisition.
  4. F4. Phanton stock units will remain in Insider's nonqualified benefit plan until such plan account balance is distributed pursuant to Insider's distribution election(s) on file.
Dividend equivalent units granted 36 units Granted September 15, 2026; vest on first anniversary of related RSU grant
Fully vested dividend equivalents 345 units Granted/credited September 15, 2026; payable in stock after board service ends
Reference price per common share $30.32 per share Price associated with the September 15, 2026 equity award entries
Phantom stock units outstanding 5,229.431 units Fully vested phantom stock units linked to ASB common stock, held directly
Underlying common shares for phantom units 5,229.431 shares Common stock underlying the reported phantom stock unit position
Indirect IRA holdings 8,000 shares ASB common stock held indirectly in an IRA with sole voting rights
Dividend equivalent units financial
"Dividend equivalent units, which vest on the first anniversary of the grant"
Dividend equivalent units are bookkeeping credits that mirror cash dividends paid on actual shares, granted to holders of stock-based awards such as restricted stock units or deferred compensation. They matter to investors because they increase a company’s reported employee compensation cost and can lead to issuance of more shares or cash payouts over time, similar to extra pay linked to ownership that affects shareholder dilution and corporate cash flow.
Restricted stock units financial
"grant of the restricted stock units to which they relate"
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
Phantom Stock Unit financial
"Phanton stock units will remain in Insider's nonqualified benefit plan"
nonqualified benefit plan financial
"remain in Insider's nonqualified benefit plan until such plan account"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What equity awards did ASB director John B. Williams report on this Form 4?

John B. Williams reported 36 dividend equivalent units that vest on the first anniversary of related restricted stock units and 345 fully vested dividend equivalents, all tied to ASSOCIATED BANC-CORP (ASB) common stock at a reference price of $30.32 per share.

How many phantom stock units tied to ASB common stock does Williams hold after these transactions?

Williams holds 5,229.431 phantom stock units, each linked to ASB common stock. These stock units are 100% vested and remain in his nonqualified benefit plan until the account balance is distributed under his existing distribution elections.

Does John B. Williams hold any ASB shares indirectly?

Yes. Williams reports 8,000 shares of ASB common stock held indirectly in an IRA account, over which he has sole voting rights. This IRA position is disclosed separately from his direct equity and phantom stock unit holdings.

Were John B. Williams’s ASB equity transactions made under a Rule 10b5-1 trading plan?

No. The filing’s Rule 10b5-1 checkbox is marked to indicate no trading plan affirmation. The reported transactions are equity awards and holdings updates, not trades executed under a pre-arranged Rule 10b5-1 plan.

How and when are the 36 dividend equivalent units reported by Williams payable in ASB stock?

The 36 dividend equivalent units vest on the first anniversary of the grant of the related restricted stock units and are payable solely in shares of common stock upon vesting, subject to deferral if Williams has elected to defer receipt.

When are the 345 fully vested dividend equivalents payable to Williams in ASB stock?

The 345 fully vested dividend equivalents are payable solely in ASB common stock following the date Williams ceases serving as a director. They are already fully vested but delivery of the underlying shares occurs after his board service ends.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
WILLIAMS JOHN B

(Last)(First)(Middle)
C/O ASSOCIATED BANC-CORP
433 MAIN STREET

(Street)
GREEN BAY WISCONSIN 54301

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
ASSOCIATED BANC-CORP [ ASB ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
Officer (give title below)Other (specify below)
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
09/15/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock $0.01 Par Value09/15/2026A(1)36A$30.3267,849D
Common Stock $0.01 Par Value09/15/2026A(2)345A$30.3268,194D
Common Stock $0.01 Par Value8,000IIRA (sole voting rights)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Phantom Stock Unit$0 (3) (4)Common Stock $0.01 Par Value5,229.4315,229.431D
Explanation of Responses:
1. Dividend equivalent units, which vest on the first anniversary of the grant of the restricted stock units to which they relate, are payable solely in shares of common stock upon vesting (subject to deferral if so elected by the Insider).
2. Fully vested dividend equivalents received on restricted stock units payable solely in shares of common stock following the date the Insider ceases serving as a director.
3. Stock units are 100% vested at the time of acquisition.
4. Phanton stock units will remain in Insider's nonqualified benefit plan until such plan account balance is distributed pursuant to Insider's distribution election(s) on file.
/s/ Lynn M. Floeter, attorney-in-fact for John B. Williams09/17/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

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