Associated Banc-Corp (ASB) director receives new stock-based awards

Rhea-AI Filing Summary

ASSOCIATED BANC-CORP director John B. Williams received stock-based awards, increasing his holdings. On the grant date, he acquired 44 shares and 417 shares of common stock at an attributed price of $24.59 per share, both classified as grants or awards rather than open-market purchases.

After these awards, his direct ownership rose to 71,420 common shares. He also has 8,000 additional shares held indirectly through an IRA with sole voting rights. Footnotes describe these awards as dividend equivalent units tied to restricted stock units, payable solely in common stock upon vesting or after his service as a director ends.

Insider Trade Summary

3 transactions reported

Mixed 3 txns

Insider WILLIAMS JOHN B

Role Director

Type	Security	Shares	Price	Value
Grant/Award	Common Stock $0.01 Par Value	44	$24.59	$1K
Grant/Award	Common Stock $0.01 Par Value	417	$24.59	$10K
holding	Common Stock $0.01 Par Value	--	--	--

Holdings After Transaction: Common Stock $0.01 Par Value — 71,003 shares (Direct); Common Stock $0.01 Par Value — 8,000 shares (Indirect, IRA (sole voting rights))

Footnotes (1)

1. Dividend equivalent units, which vest on the first anniversary of the grant of the restricted stock units to which they relate, are payable solely in shares of common stock upon vesting (subject to deferral if so elected by the Insider). Fully vested dividend equivalents received on restricted stock units payable solely in shares of common stock following the date the Insider ceases serving as a director.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

WILLIAMS JOHN B

(Last) (First) (Middle)

C/O ASSOCIATED BANC-CORP

433 MAIN STREET

(Street)

GREEN BAY WI 54301

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
ASSOCIATED BANC-CORP [ ASB ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
03/16/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock $0.01 Par Value	03/16/2026		A(1)		44	A	$24.59	71,003	D
Common Stock $0.01 Par Value	03/16/2026		A(2)		417	A	$24.59	71,420	D
Common Stock $0.01 Par Value								8,000	I	IRA (sole voting rights)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Dividend equivalent units, which vest on the first anniversary of the grant of the restricted stock units to which they relate, are payable solely in shares of common stock upon vesting (subject to deferral if so elected by the Insider).

2. Fully vested dividend equivalents received on restricted stock units payable solely in shares of common stock following the date the Insider ceases serving as a director.

	/s/ Lynn M. Floeter, attorney-in-fact for John B. Williams	03/17/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did John B. Williams report in his latest Form 4 for ASSOCIATED BANC-CORP (ASB)?

John B. Williams reported receiving stock-based awards in ASSOCIATED BANC-CORP common shares as compensation. The filing shows awards totaling 461 shares on the grant date, increasing his overall direct and indirect ownership in the company’s stock.

Were John B. Williams’ ASSOCIATED BANC-CORP (ASB) transactions open-market buys or compensation grants?

The transactions were compensation grants, not open-market purchases. They are coded as awards (transaction code A) and described as grant or award acquisitions, reflecting dividend-equivalent units related to restricted stock units payable in common stock.

How many ASSOCIATED BANC-CORP (ASB) shares does John B. Williams hold after these awards?

Following the reported awards, John B. Williams directly owns 71,420 ASSOCIATED BANC-CORP common shares. He also has 8,000 additional shares held indirectly through an IRA account where he retains sole voting rights, according to the Form 4 data.

What do the dividend equivalent unit footnotes mean in the ASSOCIATED BANC-CORP (ASB) Form 4?

The footnotes explain that dividend equivalent units vest with the related restricted stock units and are payable only in common stock. Some fully vested dividend equivalents are received after the insider ceases serving as a director, emphasizing these are stock-settled compensation elements.

Does the ASSOCIATED BANC-CORP (ASB) Form 4 show any stock sales by John B. Williams?

The Form 4 does not report any stock sales by John B. Williams. It records only grant or award acquisitions of common stock tied to dividend equivalent units on restricted stock units, increasing his total reported ownership position.

How significant are the stock awards reported by John B. Williams at ASSOCIATED BANC-CORP (ASB)?

The awards add 461 shares to his holdings, which is modest relative to his 71,420 directly owned shares. These appear to be routine director compensation grants rather than large strategic purchases or sales affecting overall ownership structure.