Associated Banc-Corp Form 4: Matthew Braeger Sells 2,000 ASB Shares

Rhea-AI Filing Summary

Matthew R. Braeger, Executive Vice President and director of Associated Banc-Corp (ASB), reported a sale of 2,000 shares of Common Stock on 09/09/2025 at a reported price of $26.34 per share. After the sale he beneficially owned 13,346.0966 shares directly and an additional 766.69 shares indirectly through a 401(k) plan. The Form 4 was signed by an attorney-in-fact on 09/10/2025.

Positive

• Timely disclosure of the insider sale filed the day after the transaction
• Continued significant ownership with 13,346.0966 shares held directly and 766.69 shares indirectly

Negative

• None.

Insights

Securities Analyst

TL;DR: Insider sold a modest number of shares; holdings remain material but reduced slightly.

The sale of 2,000 shares at $26.34 represents a routine deleveraging or liquidity event by a senior executive. Reported post-transaction holdings show the reporting person continues to hold a meaningful position directly and indirectly. There is no indication in this filing of any derivative transactions, option exercises, additional purchases, or a Rule 10b5-1 plan. For investors, this is a disclosure of insider liquidity rather than a company operational development.

Corporate Governance Expert

TL;DR: Disclosure is complete and timely; transaction appears to comply with Section 16 reporting requirements.

The Form 4 lists the reporting persons role as Executive Vice President and director and identifies the nature of indirect ownership as a 401(k) plan. The filing includes a dated signature by an attorney-in-fact, indicating administrative handling. No material governance changes or additional contextual details are provided in this filing.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Braeger Matthew R

(Last) (First) (Middle)

ASSOCIATED BANC-CORP

433 MAIN STREET

(Street)

GREEN BAY WI 54301

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
ASSOCIATED BANC-CORP [ ASB ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Executive Vice President

3. Date of Earliest Transaction (Month/Day/Year)
09/09/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock $0.01 Par Value	09/09/2025		S		2,000	D	$26.34	13,346.0966	D
Common Stock $0.01 Par Value								766.69	I	By 401(K) Plan

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

	/s/ Lynn M. Floeter, attorney-in-fact for Matthew R. Braeger	09/10/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Matthew R. Braeger report on Form 4 for ASB?

He reported a sale of 2,000 shares of Associated Banc-Corp common stock on 09/09/2025 at $26.34 per share.

How many ASB shares does the reporting person own after the sale?

Following the transaction he beneficially owned 13,346.0966 shares directly and 766.69 shares indirectly via a 401(k) plan.

What is the reporting persons role at Associated Banc-Corp?

The Form 4 lists him as an Executive Vice President and a Director of Associated Banc-Corp.

Was the Form 4 signed and when?

The form was signed by an attorney-in-fact on 09/10/2025 as indicated on the filing.

Does this filing disclose any options or derivative transactions?

No. The filing shows only a non-derivative sale of common stock and lists no derivative securities.