Associated Banc-Corp (ASB) CIO adds stock through Employee Stock Purchase Plan

Rhea-AI Filing Summary

ASSOCIATED BANC-CORP Chief Information Officer Terry Lynn Williams reported a small share increase through an employee program. On March 16, 2026, Williams acquired 92.0058 shares of common stock at $24.918 per share under the company’s Employee Stock Purchase Plan, bringing direct holdings to 23,944.6992 shares.

Insider Trade Summary

1 transaction reported

Mixed 1 txn

Insider Williams Terry Lynn

Role Chief Information Officer

Type	Security	Shares	Price	Value
Other	Common Stock $0.01 Par Value	92.006	$24.918	$2K

Holdings After Transaction: Common Stock $0.01 Par Value — 23,944.699 shares (Direct)

Footnotes (1)

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Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Williams Terry Lynn

(Last) (First) (Middle)

C/O ASSOCIATED BANC-CORP

433 MAIN STREET

(Street)

GREEN BAY WI 54301

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
ASSOCIATED BANC-CORP [ ASB ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Information Officer

3. Date of Earliest Transaction (Month/Day/Year)
03/16/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock $0.01 Par Value	03/16/2026		J(1)	V	92.0058	A	$24.918	23,944.6992	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Shares were purchased within the Issuer's Employee Stock Purchase Plan.

	/s/ Lynn M. Floeter, attorney-in-fact for Terry Lynn Williams	03/17/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did ASB executive Terry Lynn Williams report?

Terry Lynn Williams reported acquiring 92.0058 shares of Associated Banc-Corp common stock. The shares were obtained on March 16, 2026 at $24.918 per share through the company’s Employee Stock Purchase Plan, indicating a routine, compensation-related increase in direct ownership.

How many ASB shares does Terry Lynn Williams hold after this Form 4?

After the reported transaction, Terry Lynn Williams directly holds 23,944.6992 Associated Banc-Corp common shares. This figure reflects the addition of 92.0058 shares purchased at $24.918 each through the Employee Stock Purchase Plan on March 16, 2026, as disclosed in the filing.

Was the ASB insider transaction an open-market buy or a plan purchase?

The ASB insider transaction was a plan purchase, not an open-market trade. Footnotes state the 92.0058 shares of common stock were bought within Associated Banc-Corp’s Employee Stock Purchase Plan at $24.918 per share on March 16, 2026, reflecting a routine program-based acquisition.

What does transaction code J mean in the ASB Form 4 filing?

Transaction code J in this ASB Form 4 indicates an “other acquisition or disposition.” The filing clarifies via footnote that 92.0058 shares were purchased through the Employee Stock Purchase Plan at $24.918 per share, classifying it as a structured plan transaction rather than a typical market trade.

What role does Terry Lynn Williams hold at Associated Banc-Corp (ASB)?

Terry Lynn Williams serves as Chief Information Officer at Associated Banc-Corp. The Form 4 filing shows Williams participating in the company’s Employee Stock Purchase Plan, acquiring 92.0058 common shares at $24.918 each and bringing direct ownership to 23,944.6992 shares after the transaction.