Associated Banc-Corp (NYSE: ASB) EVP adds shares through employee stock plan

Rhea-AI Filing Summary

ASSOCIATED BANC-CORP executive Jayne C. Hladio increased her holdings through the company’s Employee Stock Purchase Plan. On March 16, 2026, she acquired 15.5358 shares of common stock at $24.918 per share under the plan, bringing her direct ownership to 16,579.6838 shares.

Insider Trade Summary

1 transaction reported

Mixed 1 txn

Insider HLADIO JAYNE C

Role EVP, President Private Wealth

Type	Security	Shares	Price	Value
Other	Common Stock $0.01 Par Value	15.536	$24.918	$387.12

Holdings After Transaction: Common Stock $0.01 Par Value — 16,579.684 shares (Direct)

Footnotes (1)

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Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

HLADIO JAYNE C

(Last) (First) (Middle)

C/O ASSOCIATED BANC-CORP

433 MAIN STREET

(Street)

GREEN BAY WI 54301

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
ASSOCIATED BANC-CORP [ ASB ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	EVP, President Private Wealth

3. Date of Earliest Transaction (Month/Day/Year)
03/16/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock $0.01 Par Value	03/16/2026		J(1)	V	15.5358	A	$24.918	16,579.6838	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Shares were purchased within the Issuer's Employee Stock Purchase Plan.

	/s/ Lynn M. Floeter, by POA from Jayne C. Hladio	03/17/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did ASB executive Jayne Hladio report on this Form 4?

Jayne C. Hladio reported acquiring 15.5358 shares of Associated Banc-Corp common stock. The shares were purchased through the company’s Employee Stock Purchase Plan, reflecting a small increase in her direct ownership position rather than an open-market trading decision.

At what price were the Employee Stock Purchase Plan shares acquired for ASB?

The shares were acquired at a price of $24.918 per share. This price applies to the 15.5358 shares purchased within Associated Banc-Corp’s Employee Stock Purchase Plan as disclosed, and it helps quantify the dollar value of this incremental ownership change.

How many ASB shares does Jayne Hladio own after this reported transaction?

Following the transaction, Jayne C. Hladio directly owns 16,579.6838 shares of Associated Banc-Corp common stock. This figure reflects her total direct holdings after adding the 15.5358 shares acquired through the Employee Stock Purchase Plan purchase detailed in the Form 4.

What is Jayne Hladio’s role at Associated Banc-Corp in this Form 4 filing?

Jayne C. Hladio is identified as an officer of Associated Banc-Corp, serving as EVP, President Private Wealth. Her position is noted in the filing to clarify that the transaction relates to a senior executive participating in the company’s Employee Stock Purchase Plan.

Was the ASB insider transaction an open-market buy or part of a company plan?

The transaction was part of Associated Banc-Corp’s Employee Stock Purchase Plan, not an open-market trade. A footnote specifies that the 15.5358 shares of common stock were purchased within this plan, indicating a programmatic acquisition mechanism for employees.

Does the Form 4 for ASB show any insider share sales by Jayne Hladio?

The Form 4 does not report any share sales by Jayne C. Hladio. It shows a single transaction involving the purchase of 15.5358 shares through the Employee Stock Purchase Plan, resulting in total direct holdings of 16,579.6838 shares after the acquisition.