ASSOCIATED BANC-CORP (ASB) EVP exercises 14,299 options and sells matching shares
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
ASSOCIATED BANC-CORP Executive Vice President Dennis DeLoye reported an exercise-and-sell transaction in company stock. He exercised a total of 14,299 non-qualified stock options, including 9,299 options at an exercise price of $26.00 per share and 5,000 options at $24.70 per share, receiving common shares.
On the same date, he executed open-market sales totaling 14,299 shares of common stock at a weighted average price of $28.26 per share, with individual sale prices ranging from $28.215 to $28.315. The sold share count matches the options exercised, a common pattern where newly acquired shares are sold rather than increasing net share ownership. Following the derivative transactions, 5,429 options from one grant remain outstanding.
Positive
- None.
Negative
- None.
Insights
Routine exercise-and-sell of options with limited signaling impact.
The filing shows Dennis DeLoye exercising 14,299 non-qualified stock options at exercise prices of $26.00 and $24.70, then selling 14,299 common shares at a weighted average price of $28.26. This is a classic exercise-and-sell pattern.
Because shares sold equal options exercised, the transaction primarily monetizes option value rather than expanding equity exposure. DeLoye still retains 5,429 options from one grant, indicating continued participation in equity-based compensation. From an investment perspective, this looks like routine liquidity management rather than a thesis-changing signal.
Insider Trade Summary
Net Seller: 14,299 shares ($404,090)
Net Sell
6 txns
Insider
DeLoye Dennis
Role
Executive Vice President
Sold
14,299 shs ($404K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Non-qualified Stock Option (Right to Buy) | 5,000 | $0.00 | -- |
| Exercise | Non-qualified Stock Option (Right to Buy) | 9,299 | $0.00 | -- |
| Exercise | Common Stock $0.01 Par Value | 5,000 | $24.70 | $124K |
| Exercise | Common Stock $0.01 Par Value | 9,299 | $26.00 | $242K |
| Sale | Common Stock $0.01 Par Value | 5,000 | $28.26 | $141K |
| Sale | Common Stock $0.01 Par Value | 9,299 | $28.26 | $263K |
Holdings After Transaction:
Non-qualified Stock Option (Right to Buy) — 5,429 shares (Direct, null);
Common Stock $0.01 Par Value — 26,385.3 shares (Direct, null)
Footnotes (1)
- The price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $28.215 to $28.315, inclusive. The reporting person undertakes to provide to Associated Banc-Corp, any security holders of Associated Banc-Corp, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in the footnotes above. The price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $28.215 to $28.315, inclusive. The reporting person undertakes to provide to Associated Banc-Corp, any security holders of Associated Banc-Corp, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in the footnotes above. Options vest in four equal annual installments beginning 2/8/2019. Options vest in four equal annual installments beginning 2/8/2018.
Key Figures
Shares sold: 14,299 shares
Weighted average sale price: $28.26 per share
Sale price range: $28.215–$28.315 per share
+3 more
6 metrics
Shares sold
14,299 shares
Open-market sales of common stock
Weighted average sale price
$28.26 per share
Common stock open-market sales
Sale price range
$28.215–$28.315 per share
Price range from footnotes
Options exercised at $26.00
9,299 options
Non-qualified stock option exercise
Options exercised at $24.70
5,000 options
Non-qualified stock option exercise
Remaining options from one grant
5,429 options
Non-qualified stock option balance after exercise
Key Terms
open-market sale, Non-qualified Stock Option, weighted average price, derivative security, +1 more
5 terms
open-market sale financial
"transaction_action": "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
Non-qualified Stock Option financial
"security_title": "Non-qualified Stock Option (Right to Buy)""
A non-qualified stock option (NSO) is a contract that lets an employee or service provider buy company shares at a fixed price for a set period, like a voucher to purchase stock later at today’s price. It matters to investors because exercising NSOs creates ordinary income for the holder and can increase share count, affecting a company’s earnings and ownership mix; think of it as a future sale that can dilute existing shareholders and has immediate tax consequences for the recipient.
weighted average price financial
"The price in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
derivative security financial
"transaction_code_description": "Exercise or conversion of derivative security""
A derivative security is a financial contract whose value comes from the price or performance of something else, such as a stock, bond, commodity, or market index. For investors it acts like an insurance policy or a wager: it can be used to protect against losses, lock in prices, or amplify gains and losses, so it can change a portfolio’s risk and potential return without owning the underlying asset directly.
exercise price financial
"conversion_or_exercise_price": "26.0000""
The exercise price is the fixed amount at which you can buy or sell an asset, like a stock, when using an options contract. It matters because it helps determine whether exercising the option will be profitable or not, depending on the current market price. Think of it as the set price you agree on today to buy or sell later.
FAQ
What did ASB executive Dennis DeLoye do in this Form 4 filing?
Dennis DeLoye exercised 14,299 non-qualified stock options and sold 14,299 shares of ASSOCIATED BANC-CORP common stock in open-market transactions, essentially converting option awards into cash rather than increasing his net share ownership stake.
What option grants did Dennis DeLoye exercise in the ASB Form 4?
He exercised 9,299 non-qualified stock options with an exercise price of $26.00 per share and 5,000 options with an exercise price of $24.70 per share, receiving an equal number of ASSOCIATED BANC-CORP common shares.
Does Dennis DeLoye still hold stock options in ASSOCIATED BANC-CORP after these transactions?
Yes. After exercising 5,000 options from one non-qualified stock option grant, that grant shows 5,429 options remaining outstanding, so DeLoye continues to hold unexercised equity-based incentives in ASSOCIATED BANC-CORP.
What is the overall pattern of insider activity shown in this ASB Form 4?
The filing reflects a net-sell pattern driven by an exercise-and-sell sequence: 14,299 options were exercised and 14,299 shares were sold. This typically represents compensation monetization rather than a directional bet on ASSOCIATED BANC-CORP’s share price.