Associated Banc-Corp director adds DRIP shares

ASB director Michael J. Haddad added a small number of shares via dividend reinvestment and dividend-equivalent awards, and reports sizable deferred phantom stock holdings.

Rhea-AI Filing Summary

ASSOCIATED BANC-CORP (ASB) director Michael J. Haddad reported acquiring common stock and related equity units on September 15, 2026. He obtained 32.936 shares of common stock at $30.0871 per share through a dividend reinvestment plan exempt under Rule 16a-11, and received a grant of 36.000 dividend equivalent units at a reference price of $30.32 per unit that will vest on the first anniversary of the related restricted stock units. He also reports a direct deferred position of 70,639.184 Phantom Stock Units, each linked to one share of common stock, and an indirect holding of 5,750 common shares held by a trust with voting rights. No Rule 10b5-1 trading plan is reported.

Insider Trade Summary

4 transactions reported

Mixed 4 txns

Insider Haddad Michael J

Role Director

Type	Security	Shares	Price	Value
Other	Common Stock $0.01 Par Value F1	32.936	$30.0871	$990.95
Grant/Award	Common Stock $0.01 Par Value F2	36	$30.32	$1K
holding	Phantom Stock Unit F3, F4	--	--	--
holding	Common Stock $0.01 Par Value	--	--	--

Holdings After Transaction: Common Stock $0.01 Par Value — 8,864.901 shares (Direct); Phantom Stock Unit — 70,639.184 contracts (Direct); Common Stock $0.01 Par Value — 5,750 shares (Indirect, By Trust (with voting rights))

Footnotes (4)

1. F1. The reporting person acquired these shares under a dividend reinvestment plan, pursuant to a dividend reinvestment transaction exempt from Section 16 under Rule 16a-11.
2. F2. Dividend equivalent units, which vest on the first anniversary of the grant of the restricted stock units to which they relate, are payable solely in shares of common stock upon vesting (subject to deferral if so elected by the Insider).
3. F3. Stock units are 100% vested at the time of the acquisition.
4. F4. Phantom stock units will remain in the Director's Deferred Compensation Plan until such account balance is distributed pursuant to Insider's distribution elections(s) on file.

Key Figures

Dividend reinvestment acquisition: 32.936 shares at $30.0871 per share Dividend equivalent units granted: 36.000 units at $30.32 reference price Phantom Stock Units underlying shares: 70,639.184 underlying shares +2 more

5 metrics

Dividend reinvestment acquisition 32.936 shares at $30.0871 per share Common Stock acquired September 15, 2026 under a dividend reinvestment plan

Dividend equivalent units granted 36.000 units at $30.32 reference price Dividend equivalent units vest on first anniversary of related RSUs

Phantom Stock Units underlying shares 70,639.184 underlying shares Phantom Stock Units, 100% vested, in Director's Deferred Compensation Plan

Phantom Stock Units exercise price $0.0000 Conversion price per Phantom Stock Unit into common stock

Indirect trust-held common shares 5,750 shares Common Stock held indirectly by trust with voting rights

Key Terms

dividend reinvestment plan, dividend equivalent units, Phantom Stock Unit, Director's Deferred Compensation Plan, +2 more

6 terms

dividend reinvestment plan financial

"acquired these shares under a dividend reinvestment plan, pursuant to a dividend"

A dividend reinvestment plan lets shareholders automatically use cash dividends to buy more shares of the same company instead of receiving the money. It matters to investors because it turns regular payouts into a steady way to grow ownership and take advantage of compound returns—like having your savings automatically buy additional slices of a pie over time—while often reducing transaction costs and smoothing purchase timing.

dividend equivalent units financial

"Dividend equivalent units, which vest on the first anniversary of the grant"

Dividend equivalent units are bookkeeping credits that mirror cash dividends paid on actual shares, granted to holders of stock-based awards such as restricted stock units or deferred compensation. They matter to investors because they increase a company’s reported employee compensation cost and can lead to issuance of more shares or cash payouts over time, similar to extra pay linked to ownership that affects shareholder dilution and corporate cash flow.

Phantom Stock Unit financial

"Phantom Stock Unit will remain in the Director's Deferred Compensation Plan"

Director's Deferred Compensation Plan financial

"Phantom stock units will remain in the Director's Deferred Compensation Plan until"

Section 16 regulatory

"dividend reinvestment transaction exempt from Section 16 under Rule 16a-11"

Section 16 is a U.S. securities law rule that governs the trading and disclosure obligations of company insiders — typically officers, directors and large shareholders — to promote transparency and deter unfair profit-taking. It requires insiders to publicly report their stock trades and allows companies or the issuer to reclaim quick, short-term profits from certain insider trades, like a scoreboard and a refund policy that help investors see and limit possible insider advantage.

Rule 16a-11 regulatory

"transaction exempt from Section 16 under Rule 16a-11"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transactions did ASB director Michael J. Haddad report on September 15, 2026?

He reported acquiring 32.936 ASB common shares via a dividend reinvestment plan and 36.000 dividend equivalent units tied to restricted stock units, plus updated holdings of phantom stock units and trust-held common shares.

How many ASB Phantom Stock Units does Michael J. Haddad now hold directly?

He reports 70,639.184 Phantom Stock Units, each linked to one share of Associated Banc-Corp common stock, in the Director's Deferred Compensation Plan, remaining there until distribution under his elections.

What ASB shares did Michael J. Haddad acquire through a dividend reinvestment plan?

He acquired 32.936 shares of Associated Banc-Corp common stock at $30.0871 per share under a dividend reinvestment plan, in a transaction exempt from Section 16 under Rule 16a-11.

What are the terms of Michael J. Haddad’s ASB dividend equivalent units?

He received 36.000 dividend equivalent units at $30.32 per unit. These units vest on the first anniversary of the related restricted stock units and are payable solely in Associated Banc-Corp common shares upon vesting, subject to any deferral election.

What indirect ASB shareholdings does Michael J. Haddad report?

He reports an indirect holding of 5,750 shares of Associated Banc-Corp common stock, held by a trust described as having voting rights.

Were Michael J. Haddad’s ASB transactions made under a Rule 10b5-1 trading plan?

No. The filing indicates no Rule 10b5-1 plan; the document-level checkbox for such a plan is not marked as affirming plan use.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/17/2026 - 12:04 PM Accepted by SEC EDGAR 09/17/2026 - 12:04 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Haddad Michael J

(Last) (First) (Middle)

C/O ASSOCIATED BANC-CORP

433 MAIN STREET

(Street)

GREEN BAY WISCONSIN 54301

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
ASSOCIATED BANC-CORP [ ASB ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/15/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock $0.01 Par Value	09/15/2026		J(1)	V	32.936	A	$30.0871	8,828.901	D
Common Stock $0.01 Par Value	09/15/2026		A(2)		36	A	$30.32	8,864.901	D
Common Stock $0.01 Par Value								5,750	I	By Trust (with voting rights)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Phantom Stock Unit	$0							(3)	(4)	Common Stock $0.01 Par Value	70,639.184		70,639.184	D

Explanation of Responses:

1. The reporting person acquired these shares under a dividend reinvestment plan, pursuant to a dividend reinvestment transaction exempt from Section 16 under Rule 16a-11.

2. Dividend equivalent units, which vest on the first anniversary of the grant of the restricted stock units to which they relate, are payable solely in shares of common stock upon vesting (subject to deferral if so elected by the Insider).

3. Stock units are 100% vested at the time of the acquisition.

4. Phantom stock units will remain in the Director's Deferred Compensation Plan until such account balance is distributed pursuant to Insider's distribution elections(s) on file.

	/s/ Lynn M. Floeter, attorney-in-fact for Michael J. Haddad	09/17/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)