Associated Banc-Corp (NYSE: ASB) director awarded phantom stock units

Rhea-AI Filing Summary

Associated Banc-Corp director Michael J. Haddad reported a new deferred equity award. On January 15, 2026, he was awarded 792.597 Phantom Stock Units under the company’s Director Deferred Compensation Plan at a reference price of $26.8106 per unit. These units are 100% vested at the time of acquisition and represent a portion of his quarterly director compensation that he elected to defer until separation or retirement.

Following this grant, Haddad beneficially owns 62,268.309 Phantom Stock Units, held directly. The phantom stock units will stay in the deferred compensation plan and will be distributed later according to his distribution elections on file.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
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hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Haddad Michael J

(Last) (First) (Middle)

C/O ASSOCIATED BANC-CORP

433 MAIN STREET

(Street)

GREEN BAY WI 54301

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
ASSOCIATED BANC-CORP [ ASB ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
01/15/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Phantom Stock Unit	$0	01/15/2026		A(1)		792.597		(2)	(3)	Common Stock $0.01 Par Value	792.597	$26.8106	62,268.309	D

Explanation of Responses:

1. "Share Units" awarded under the Issuer's Director Deferred Compensation Plan and attributed as a portion of director compensation received by the reporting person during the quarter, which he elected to defer until separation or retirement.

2. Stock units are 100% vested at the time of the acquisition.

3. Phantom stock units will remain in the Director's Deferred Compensation Plan until such account balance is distributed pursuant to Insider's distribution elections(s) on file.

	/s/ Lynn M. Floeter, attorney-in-fact for Michael J. Haddad	01/16/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did ASB director Michael J. Haddad report?

Director Michael J. Haddad reported an acquisition of 792.597 Phantom Stock Units of Associated Banc-Corp on January 15, 2026 as part of his director compensation.

What are the terms of the phantom stock units reported for ASB?

The Phantom Stock Units were acquired at a reference price of $26.8106 per unit, are 100% vested at acquisition, and are credited under the Director Deferred Compensation Plan.

How many Associated Banc-Corp phantom stock units does Michael J. Haddad now hold?

After the reported transaction, Michael J. Haddad beneficially owns 62,268.309 Phantom Stock Units of Associated Banc-Corp, held directly.

Is the ASB phantom stock award to Michael J. Haddad part of director compensation?

Yes. The filing states that the "Share Units" are awarded under the Director Deferred Compensation Plan and are attributed as a portion of director compensation for the quarter.

When will Michael J. Haddad receive payment for his ASB phantom stock units?

The filing notes that the phantom stock units will remain in the Director’s Deferred Compensation Plan until the account balance is distributed according to Haddad’s distribution elections on file, generally at separation or retirement.

Does Michael J. Haddad hold the ASB phantom stock units directly or indirectly?

The Form 4 shows ownership of the Phantom Stock Units as Direct (D), indicating that they are directly attributable to Michael J. Haddad.