[Form 4] ASSOCIATED BANC-CORP Insider Trading Activity

Rhea-AI Filing Summary

Associated Banc-Corp director reports stock and phantom unit holdings. Director Robert A. Jeffe received 4,585 shares of Associated Banc-Corp common stock on February 1, 2026 at $27.26 per share, increasing his directly held common stock to 47,747 shares.

The grant consists of restricted stock units that will fully vest on the first anniversary of the February 1, 2026 grant date and are payable in common shares unless he elected to defer them until separation. Jeffe also directly holds 96,559.647 phantom stock units tied to common stock value in the Director's Deferred Compensation Plan, which will be distributed according to his distribution elections on file.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

JEFFE ROBERT A

(Last) (First) (Middle)

C/O ASSOCIATED BANC-CORP

433 MAIN STREET

(Street)

GREEN BAY WI 54301

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
ASSOCIATED BANC-CORP [ ASB ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
02/01/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock $0.01 Par Value	02/01/2026		A(1)		4,585	A	$27.26	47,747	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Phantom Stock Unit	$0							(2)	(3)	Common Stock $0.01 Par Value	96,559.647		96,559.647	D

Explanation of Responses:

1. Restricted Stock Units will become fully vested on the first anniversary of the February 1, 2026 grant. They are payable solely in shares of common stock unless the Insider elected to defer shares until separation.

2. Stock units are 100% vested at the time of the acquisition.

3. Phantom stock units will remain in the Director's Deferred Compensation Plan until such account balance is distributed pursuant to Insider's distribution elections(s) on file.

	/s/ Lynn M. Floeter, attorney-in-fact for Robert A. Jeffe	02/03/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did ASB director Robert A. Jeffe report?

Robert A. Jeffe reported acquiring 4,585 shares of Associated Banc-Corp common stock on February 1, 2026 at $27.26 per share. This was a stock-based grant, increasing his directly held common stock position to a total of 47,747 shares after the transaction.

How do the new ASB restricted stock units for Robert A. Jeffe vest?

The restricted stock units granted to Robert A. Jeffe on February 1, 2026 will become fully vested on the first anniversary of that grant date. They are payable solely in common shares unless he elected to defer settlement of those shares until his separation from service.

How many ASB common shares does Robert A. Jeffe own after this Form 4?

After the reported transaction, Robert A. Jeffe directly beneficially owns 47,747 shares of Associated Banc-Corp common stock. This total reflects the addition of 4,585 shares from the February 1, 2026 restricted stock unit grant reported in the Form 4 filing.

What are the phantom stock units held by ASB director Robert A. Jeffe?

Robert A. Jeffe holds 96,559.647 phantom stock units linked to Associated Banc-Corp common stock value. These units are fully vested and remain in the Director's Deferred Compensation Plan until the account balance is distributed according to his distribution elections on file.

Are the ASB phantom stock units immediately payable to Robert A. Jeffe?

The phantom stock units are not immediately payable. They stay in the Director's Deferred Compensation Plan and will be distributed in the future based on Robert A. Jeffe’s distribution elections. The filing notes that these units are already 100% vested at acquisition.

Does the ASB Form 4 indicate whether the insider’s award is paid in cash or stock?

The restricted stock units will be paid solely in shares of Associated Banc-Corp common stock, unless the insider elected to defer receipt until separation. Phantom stock units track the value of common stock and are distributed later under the director’s deferred compensation elections.