Associated Banc-Corp (NYSE: ASB) EVP boosts holdings through stock purchase plan

Rhea-AI Filing Summary

ASSOCIATED BANC-CORP Executive Vice President John A. Utz increased his ownership through the company’s employee stock plan. On April 15, 2026, he acquired 49.0139 shares of common stock at $27.4930 per share under the Employee Stock Purchase Plan.

Following this transaction, Utz holds 123,107.1494 shares directly. He also has 15,758.9500 shares held indirectly through a 401(k) Plan, reflecting additional retirement-plan exposure to Associated Banc-Corp stock.

Insider Trade Summary

2 transactions reported

Mixed 2 txns

Insider Utz John A.

Role Executive Vice President

Type	Security	Shares	Price	Value
Other	Common Stock $0.01 Par Value	49.014	$27.493	$1K
holding	Common Stock $0.01 Par Value	--	--	--

Holdings After Transaction: Common Stock $0.01 Par Value — 123,107.149 shares (Direct); Common Stock $0.01 Par Value — 15,758.95 shares (Indirect, 401(k) Plan)

Footnotes (1)

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Key Figures

Shares acquired: 49.0139 shares Purchase price: $27.4930 per share Direct holdings after transaction: 123,107.1494 shares +1 more

4 metrics

Shares acquired 49.0139 shares Employee Stock Purchase Plan on April 15, 2026

Purchase price $27.4930 per share Price for ESPP acquisition of 49.0139 shares

Direct holdings after transaction 123,107.1494 shares Common stock held directly by John A. Utz

Indirect 401(k) holdings 15,758.9500 shares Common stock held indirectly via 401(k) Plan

Key Terms

Employee Stock Purchase Plan, 401(k) Plan, Common Stock $0.01 Par Value, Form 4

4 terms

Employee Stock Purchase Plan financial

"Shares were purchased within the Issuer's Employee Stock Purchase Plan."

An employee stock purchase plan is a company program that lets workers buy shares through small payroll deductions, often at a discount to the market price and after a set offering period. Think of it like a workplace savings plan that turns into ownership: it encourages employees to share in the company’s success and can create predictable buying or selling of stock that investors watch because it affects supply, demand and employee incentives.

401(k) Plan financial

"Indirect ownership reported as 15,758.9500 shares through a 401(k) Plan."

A 401(k) plan is a workplace retirement account that lets employees set aside part of their pay into a tax-advantaged savings pot, often with employers adding matching contributions — like a workplace piggy bank for future income. It matters to investors because the amount people save and how employers fund these plans influence consumer spending, corporate payroll costs and the flow of money into financial markets, which can affect stock prices and company valuations.

Common Stock $0.01 Par Value financial

"Security title listed as Common Stock $0.01 Par Value for all entries."

Form 4 regulatory

"Insider transaction reported on SEC Form 4 for John A. Utz."

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Utz John A.

(Last) (First) (Middle)

ASSOCIATED BANC-CORP

433 MAIN STREET

(Street)

GREEN BAY WISCONSIN 54301

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
ASSOCIATED BANC-CORP [ ASB ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Executive Vice President

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
04/15/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock $0.01 Par Value	04/15/2026		J(1)	V	49.0139	A	$27.493	123,107.1494	D
Common Stock $0.01 Par Value								15,758.95	I	401(k) Plan

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Shares were purchased within the Issuer's Employee Stock Purchase Plan.

	/s/ Lynn M. Floeter, attorney-in-fact for John A. Utz	04/16/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did ASB executive John A. Utz report?

John A. Utz reported acquiring 49.0139 shares of Associated Banc-Corp common stock. The shares were purchased at $27.4930 each under the company’s Employee Stock Purchase Plan, modestly increasing his direct ownership stake in ASB.

How many Associated Banc-Corp (ASB) shares does John A. Utz now hold directly?

After the reported transaction, John A. Utz directly holds 123,107.1494 ASB common shares. This figure reflects his position immediately following the Employee Stock Purchase Plan purchase of 49.0139 shares on April 15, 2026, at $27.4930 per share.

What price did John A. Utz pay per ASB share in this Form 4 filing?

Utz’s Employee Stock Purchase Plan acquisition was priced at $27.4930 per ASB share. The Form 4 shows a total of 49.0139 shares purchased at this price, indicating a relatively small, routine increment to his overall ownership position.

Does John A. Utz hold Associated Banc-Corp (ASB) shares indirectly?

Yes. In addition to his direct holdings, John A. Utz has 15,758.9500 ASB shares held indirectly through a 401(k) Plan. This reflects retirement-plan exposure to the company’s stock alongside his larger, directly held common share position.

What does the J transaction code mean in John A. Utz’s ASB Form 4?

The Form 4 uses code J, indicating an “other” type of transaction. A footnote clarifies these ASB shares were purchased through the Issuer’s Employee Stock Purchase Plan, categorizing the activity as a routine, plan-based acquisition rather than an open-market trade.

Is this ASB Form 4 transaction a buy or sell by John A. Utz?

The Form 4 reflects an acquisition of ASB shares by John A. Utz. Although coded as an “other” transaction (J), the footnote explains the 49.0139 shares were purchased under the Employee Stock Purchase Plan, increasing his overall holdings.