Associated Banc-Corp director gets phantom stock grant

Haddad Michael J reported acquisition or exercise transactions in this Form 4 filing.

Accepted by SEC EDGAR 07/22/2026 - 02:15 PM EDT Learn about SEC filing dates

Rhea-AI Filing Summary

Haddad Michael J reported acquisition or exercise transactions in this Form 4 filing.

ASSOCIATED BANC-CORP director Michael J. Haddad reported a grant of 678.6100 phantom stock units on 2026-07-20 at a reference value of $31.3140 per unit. The units are 100% vested and held in the Director's Deferred Compensation Plan until distribution under his elections, bringing his phantom stock unit balance to 70081.8800.

Insider Trade Summary

Grant/Award: 678.61 shares

Grant/Award 1 txn

Insider Haddad Michael J

Role Director

Type	Security	Shares	Price	Value
Grant/Award	Phantom Stock Unit F1, F2, F3	678.61	$31.314	$21K

Holdings After Transaction: Phantom Stock Unit — 70,081.88 contracts (Direct)

Footnotes (3)

1. F1. Phantom stock units granted as a portion of annual salary will remain in the Director's Deferred Compensation Plan until such account balance is distributed pursuant to Insider's distribution elections(s) on file.
2. F2. Stock units are 100% vested at the time of the acquisition.
3. F3. Phantom stock units will remain in the Director's Deferred Compensation Plan until such account balance is distributed pursuant to Insider's distribution elections(s) on file.

Key Figures

Phantom stock units granted: 678.6100 units Reference value per phantom unit: $31.3140 Phantom stock units after grant: 70081.8800 units +1 more

4 metrics

Phantom stock units granted 678.6100 units Grant to director Michael J. Haddad on 2026-07-20

Reference value per phantom unit $31.3140 Value used for the 678.6100 phantom stock unit grant

Phantom stock units after grant 70081.8800 units Total phantom stock unit holdings following the reported transaction

Conversion or exercise price $0.0000 Reported conversion/exercise price for the phantom stock units

Key Terms

Phantom stock units, Director's Deferred Compensation Plan, 100% vested, distribution elections

4 terms

Phantom stock units financial

"Phantom stock units granted as a portion of annual salary"

Phantom stock units are company promises that pay a cash or stock-equivalent award tied to the firm’s share price or value growth, but they do not issue actual shares. Think of them as a bonus check that moves with the stock like a mirror rather than handing over an ownership slice. Investors care because these awards can affect a company’s future cash obligations, executive incentives and reported expenses without causing share dilution.

Director's Deferred Compensation Plan financial

"will remain in the Director's Deferred Compensation Plan until distributed"

100% vested financial

"Stock units are 100% vested at the time of the acquisition"

distribution elections financial

"distributed pursuant to Insider's distribution elections(s) on file"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did ASB director Michael J. Haddad report on this Form 4?

Michael J. Haddad reported a grant of 678.6100 phantom stock units tied to Associated Banc-Corp common stock. The award is part of his annual salary and is structured as deferred compensation rather than an open-market stock purchase.

How many phantom stock units did Michael J. Haddad receive from Associated Banc-Corp (ASB) and at what value?

He received 678.6100 phantom stock units at a reference value of $31.3140 per unit. These units track the value of Associated Banc-Corp common stock and are credited under the Director's Deferred Compensation Plan.

What is Michael J. Haddad's total phantom stock unit balance at ASB after this transaction?

After the grant, Michael J. Haddad holds 70081.8800 phantom stock units in total. This figure represents his accumulated phantom stock balance within the Director's Deferred Compensation Plan as reported in the Form 4.

Are the Associated Banc-Corp (ASB) phantom stock units granted to Michael J. Haddad vested, and when are they paid?

The phantom stock units are 100% vested at the time of acquisition. They remain in the Director's Deferred Compensation Plan and are distributed later according to Haddad's distribution election(s) on file with the plan.

Was Michael J. Haddad's ASB Form 4 phantom stock grant made under a Rule 10b5-1 trading plan?

The filing’s Rule 10b5-1 checkbox is not marked as relying on a plan. The footnotes describe the grant as part of annual salary and deferred compensation, with no reference to a 10b5-1 trading arrangement.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Haddad Michael J

(Last) (First) (Middle)

C/O ASSOCIATED BANC-CORP

433 MAIN STREET

(Street)

GREEN BAY WISCONSIN 54301

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
ASSOCIATED BANC-CORP [ ASB ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
07/20/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Phantom Stock Unit	$0	07/20/2026		A(1)		678.61		(2)	(3)	Common Stock $0.01 Par Value	678.61	$31.314	70,081.88	D

Explanation of Responses:

1. Phantom stock units granted as a portion of annual salary will remain in the Director's Deferred Compensation Plan until such account balance is distributed pursuant to Insider's distribution elections(s) on file.

2. Stock units are 100% vested at the time of the acquisition.

3. Phantom stock units will remain in the Director's Deferred Compensation Plan until such account balance is distributed pursuant to Insider's distribution elections(s) on file.

	/s/ Lynn M. Floeter, attorney-in-fact for Michael J. Haddad	07/22/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)