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Associated Banc-Corp (NYSE: ASB) EVP reports 10,503-share LTIP vesting

Filing Impact
(Moderate)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

ASSOCIATED BANC-CORP Executive Vice President Bryan Carson received a grant of 10,503 shares of common stock as vested performance shares from a long-term incentive plan granted in 2023. To cover tax withholding on this vesting, 3,361 shares were withheld. After these transactions, he directly owns 38,953.2431 shares of common stock.

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SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Carson Bryan

(Last) (First) (Middle)
C/O ASSOCIATED BANC-CORP
433 MAIN STREET

(Street)
GREEN BAY WI 54301

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
ASSOCIATED BANC-CORP [ ASB ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Executive Vice President
3. Date of Earliest Transaction (Month/Day/Year)
03/09/2026
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock $0.01 Par Value 03/09/2026 A(1) 10,503 A $25.08 42,314.2431 D
Common Stock $0.01 Par Value 03/09/2026 F(2) 3,361 D $25.08 38,953.2431 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. Represents vested Performance Shares (LTIP) granted in 2023 and subject to 3-year cliff vesting in 2026.
2. Shares were withheld to satisfy tax withholding obligations arising from vesting of Performance Shares (LTIP) in 2026.
/s/ Lynn M. Floeter, attorney-in-fact for Bryan Carson 03/11/2026
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Associated Banc-Corp (ASB) executive Bryan Carson report in this Form 4?

Bryan Carson reported vesting of 10,503 performance shares of Associated Banc-Corp common stock, granted under a long-term incentive plan, with 3,361 shares withheld to satisfy tax obligations. Following these compensation-related entries, he directly holds 38,953.2431 shares.

How many Associated Banc-Corp (ASB) shares did Bryan Carson acquire and how?

He acquired 10,503 shares of Associated Banc-Corp common stock through vested Performance Shares under a long-term incentive plan granted in 2023 with three-year cliff vesting, which vested in 2026 and were reported as a grant or award acquisition.

Why were 3,361 Associated Banc-Corp (ASB) shares disposed of in Bryan Carson’s Form 4?

The 3,361 shares were withheld to satisfy tax withholding obligations arising from the 2026 vesting of Performance Shares. This is a tax-withholding disposition, not an open-market sale, and reflects routine treatment of equity compensation for tax purposes.

What is Bryan Carson’s direct ownership in Associated Banc-Corp (ASB) after these transactions?

After the vesting and related tax withholding, Bryan Carson directly owns 38,953.2431 shares of Associated Banc-Corp common stock. This figure reflects his remaining direct holdings following the award of 10,503 shares and the withholding of 3,361 shares for taxes.

Are Bryan Carson’s Associated Banc-Corp (ASB) transactions open-market buys or sells?

No, the filing shows a grant or award acquisition of 10,503 vested Performance Shares and a tax-withholding disposition of 3,361 shares. These are compensation and tax-related entries, not open-market purchases or sales initiated on a stock exchange.

What long-term incentive plan details are mentioned in Bryan Carson’s Associated Banc-Corp (ASB) filing?

The filing notes the 10,503 vested Performance Shares were granted in 2023 under a long-term incentive plan with three-year cliff vesting in 2026. The vesting triggered both the share award and the related tax withholding transaction.
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