Director at Associated Banc-Corp (NYSE: ASB) sells 4,000 shares

Rhea-AI Filing Summary

ASSOCIATED BANC-CORP director John B. Williams reported an open-market sale of common stock. He sold 4,000 shares of Common Stock at a price of $28.175 per share on April 28, 2026. After this transaction, he directly owns 67,420 shares. A separate entry shows 8,000 shares held indirectly through an IRA, where he has sole voting rights, indicating additional indirect ownership beyond his direct holdings.

Insider Trade Summary

Net Seller: 4,000 shares ($112,700)

Net Sell 2 txns

Insider WILLIAMS JOHN B

Role null

Sold 4,000 shs ($113K)

Type	Security	Shares	Price	Value
Sale	Common Stock $0.01 Par Value	4,000	$28.175	$113K
holding	Common Stock $0.01 Par Value	--	--	--

Holdings After Transaction: Common Stock $0.01 Par Value — 67,420 shares (Direct, null); Common Stock $0.01 Par Value — 8,000 shares (Indirect, IRA (sole voting rights))

Footnotes (1)

Key Figures

Shares sold: 4,000 shares Sale price: $28.175 per share Direct holdings after sale: 67,420 shares +1 more

4 metrics

Shares sold 4,000 shares Open-market sale of common stock on April 28, 2026

Sale price $28.175 per share Price for 4,000 common shares sold

Direct holdings after sale 67,420 shares Common stock directly owned following the transaction

Indirect IRA holdings 8,000 shares Common stock held indirectly via IRA with sole voting rights

Key Terms

open-market sale, Common Stock $0.01 Par Value, IRA (sole voting rights), Form 4

4 terms

open-market sale financial

"transaction_action: open-market sale"

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Common Stock $0.01 Par Value financial

"security_title: Common Stock $0.01 Par Value"

IRA (sole voting rights) financial

"nature_of_ownership: IRA (sole voting rights)"

Form 4 regulatory

"INSIDER FILING DATA (Form 4)"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

WILLIAMS JOHN B

(Last) (First) (Middle)

C/O ASSOCIATED BANC-CORP

433 MAIN STREET

(Street)

GREEN BAY WISCONSIN 54301

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
ASSOCIATED BANC-CORP [ ASB ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
04/28/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock $0.01 Par Value	04/28/2026		S		4,000	D	$28.175	67,420	D
Common Stock $0.01 Par Value								8,000	I	IRA (sole voting rights)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

	/s/ Lynn M. Floeter, attorney-in-fact for John B. Williams	04/29/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did ASB director John B. Williams report?

John B. Williams reported an open-market sale of 4,000 Associated Banc-Corp common shares. The transaction involved Common Stock with $0.01 par value and was executed at $28.175 per share on April 28, 2026, according to the Form 4 filing.

At what price did John B. Williams sell ASB shares?

He sold 4,000 Associated Banc-Corp common shares at $28.175 per share. This price reflects the per-share value reported for the open-market sale on April 28, 2026, in the Form 4 insider transaction disclosure.

How many ASB shares does John B. Williams own after the sale?

After the sale, John B. Williams directly owns 67,420 Associated Banc-Corp common shares. The Form 4 also shows 8,000 additional shares held indirectly through an IRA account where he has sole voting rights over those indirectly owned shares.

Does John B. Williams hold any ASB shares indirectly?

Yes. The Form 4 lists 8,000 Associated Banc-Corp common shares held indirectly in an IRA. The ownership is described as “IRA (sole voting rights),” indicating he has voting authority over those indirectly held shares in addition to his direct holdings.

What type of security did John B. Williams trade for ASB?

The transaction involved Associated Banc-Corp Common Stock with $0.01 par value. He executed an open-market sale of 4,000 shares of this common stock at $28.175 per share, as disclosed in the non-derivative section of the Form 4 filing.