Strive: Cole Matthew Ryan proposes $1.84M share sale

The proposed sale includes an amount necessary to cover a tax obligation resulting from settlement of a vested equity award distribution.

Rhea-AI Filing Summary

Strive, Inc. (ASST) is the issuer in a Form 144 notice reporting Cole Matthew Ryan’s proposed sale of 58,789 Class A shares through Fidelity Brokerage Services LLC. The stated aggregate market value is $1,842,112.16. The shares are listed as acquired through restricted stock vesting on October 1, 2026, with October 2, 2026, listed as the approximate sale date.

Key Figures

Proposed sale: 58,789 Class A shares Aggregate market value: $1,842,112.16 Class A shares outstanding: 75,649,368 shares +1 more

4 metrics

Proposed sale 58,789 Class A shares Cole Matthew Ryan; approximate sale date October 2, 2026

Aggregate market value $1,842,112.16 Proposed sale

Class A shares outstanding 75,649,368 shares Shares of the same class listed in the notice

Approximate sale date October 2, 2026 Proposed sale

Key Terms

Rule 144, Restricted Stock Vesting, vested equity award distribution

3 terms

Rule 144 regulatory

"definition of person in paragraph (a) of Rule 144"

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Restricted Stock Vesting financial

"Restricted Stock Vesting"

Restricted stock vesting is the timetable and conditions under which shares granted to employees or insiders become fully owned and can be sold, typically requiring continued work or meeting performance goals. It matters to investors because large blocks of shares can become tradable at once, which can change share supply and price, and because vesting aligns insiders’ incentives with the company’s long‑term performance—think of it like a timed unlock that both rewards and locks in key people.

vested equity award distribution financial

"settlement of a vested equity award distribution"

FAQ

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How many ASST shares does Cole Matthew Ryan propose to sell?

The notice reports a proposed sale of 58,789 Class A shares with an aggregate market value of $1,842,112.16.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 10/02/2026 - 03:59 PM Accepted by SEC EDGAR 10/02/2026 - 03:58 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0002084252
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Strive, Inc.
SEC File Number	001-41612
Address of Issuer	200 CRESCENT CT SUITE 1400 DALLAS TEXAS 75201
Phone	855-427-7360
Name of Person for Whose Account the Securities are To Be Sold	Cole Matthew Ryan
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Class A	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	58789	1842112.16	75649368	10/02/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Class A	10/01/2026	Restricted Stock Vesting	Issuer			58789	10/01/2026	Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks	Sale includes an amount necessary to cover a tax obligation resulting from the settlement of a vested equity award distribution.
Date of Notice	10/02/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Gary Redman, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Matthew Cole
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)