Strive, Inc. (ASST) CEO reports insider buys, including 207,457 shares at $0.8152

Rhea-AI Filing Summary

Strive, Inc. disclosed insider buying by Chief Executive Officer and director Matthew Ryan Cole on 12/15/2025. He purchased 207,457 shares of Class A Common Stock in open-market transactions at a volume-weighted average price of $0.8152 per share.

Additional Class A shares were bought through related accounts, including 237,079 shares purchased by LT&C LLC at a volume-weighted average price of $0.8007, 11,920 shares through his spouse’s IRA at a volume-weighted average purchase price of $0.8020, and 58,739.194 shares through his 401(k) plan at a price of $0.8085.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Cole Matthew Ryan

(Last) (First) (Middle)

C/O STRIVE, INC.

200 CRESCENT COURT SUITE 1400

(Street)

DALLAS TX 75201

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Strive, Inc. [ ASST ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

3. Date of Earliest Transaction (Month/Day/Year)
12/15/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	12/15/2025		P		207,457(1)	A	$0.8152	263,012	D
Class A Common Stock	12/15/2025		P		237,079(2)	A	$0.8007	366,709	I	By LT&C LLC
Class A Common Stock	12/15/2025		P		11,920(3)	A	$0.802	11,920	I	By Spouse IRA
Class A Common Stock	12/15/2025		P	V	58,739.194(4)	A	$0.8085	58,739.194	I	By 401(k) Plan

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The shares of Class A Common Stock of the Issuer ("Class A Common Stock") was purchased by the Reporting Person in open market transactions on the transaction date, with a volume weighted average purchase price of $0.8152. The range of purchase prices on the transaction date was $0.8087 to $0.8152 per share.

2. Represents shares of Class A Common Stock purchased by LT&C LLC, over which the Reporting Person's spouse, as managing member, has sole voting and dispositive power. The price reflected in column 4 represents a volume weighted average purchase price of $0.8007. The range of purchase prices on the transaction date was $0.7973 to $0.8069 per share. The Reporting Person disclaims beneficial ownership of these securities except to the extent of his pecuniary interest therein.

3. Represents shares of Class A Common Stock purchased through the Reporting Person's spouse's IRA account on the transaction date, with a volume weighted average purchase price of $0.8020. The range of purchase prices on the transaction date was $0.8019 to $0.8063 per share. The Reporting Person disclaims beneficial ownership of these securities except to the extent of his pecuniary interest therein.

4. Represents shares of Class A Common Stock purchased through the Reporting Person's 401(k) Plan account on the transaction date.

	/s/ Brian Logan Beirne, attorney-in-fact for Matthew Ryan Cole	12/16/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
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FAQ

What insider stock transactions did Strive, Inc. (ASST) report for 12/15/2025?

Strive, Inc. reported that Chief Executive Officer and director Matthew Ryan Cole bought multiple blocks of Class A Common Stock on 12/15/2025, including direct open-market purchases and additional buys through LT&C LLC, his spouse’s IRA, and his 401(k) plan.

How many Strive, Inc. Class A shares did CEO Matthew Ryan Cole buy directly?

Matthew Ryan Cole directly purchased 207,457 shares of Strive, Inc. Class A Common Stock in open-market transactions at a volume-weighted average price of $0.8152 per share, with trade prices ranging from $0.8087 to $0.8152 on the transaction date.

What Strive, Inc. (ASST) shares were purchased through LT&C LLC?

LT&C LLC purchased 237,079 shares of Strive, Inc. Class A Common Stock at a volume-weighted average price of $0.8007 per share, with individual trade prices ranging from $0.7973 to $0.8069. The reporting person’s spouse, as managing member of LT&C LLC, has sole voting and dispositive power over these shares.

What purchases were made through the CEO’s spouse’s IRA and 401(k) plan in Strive, Inc. stock?

The filing notes that 11,920 shares of Strive, Inc. Class A Common Stock were bought through the reporting person’s spouse’s IRA at a volume-weighted average purchase price of $0.8020, with trade prices from $0.8019 to $0.8063. In addition, 58,739.194 shares were purchased through the reporting person’s 401(k) Plan account at a price of $0.8085 per share.

How does Matthew Ryan Cole describe his beneficial ownership of LT&C LLC and spouse IRA shares?

For both the LT&C LLC and spouse’s IRA holdings, Matthew Ryan Cole states that he disclaims beneficial ownership of those securities except to the extent of his pecuniary interest in them, while his spouse has sole voting and dispositive power over the LT&C LLC shares.

What is Matthew Ryan Cole’s relationship to Strive, Inc. (ASST)?

Matthew Ryan Cole is identified as both a director and an officer of Strive, Inc., serving as the company’s Chief Executive Officer. The Form 4 is filed by one reporting person reflecting his transactions and related accounts.