Strive CEO granted 280,112 performance stock units

Cole Matthew Ryan reported acquisition or exercise transactions in this Form 4 filing.

Rhea-AI Filing Summary

Cole Matthew Ryan reported acquisition or exercise transactions in this Form 4 filing.

Strive, Inc. reported that Chief Executive Officer Cole Matthew Ryan received a grant of 280,112 Performance Stock Units (PSUs). Each PSU is a contingent right to one share of Class A common stock, earned based on total shareholder return versus Bitcoin and the Russell 3000 over the three-year period from January 1, 2026 through December 31, 2028. The 280,112 PSUs represent a target; the CEO may ultimately earn between 0% and 200% of this amount, or between zero and 560,224 shares, depending on performance.

Insider Trade Summary

Grant/Award: 280,112 shares

Grant/Award 1 txn

Insider Cole Matthew Ryan

Role Chief Executive Officer

Type	Security	Shares	Price	Value
Grant/Award	Performance Stock Unit F1	280,112	$0.00	$0.00

Holdings After Transaction: Performance Stock Unit — 280,112 contracts (Direct)

Footnotes (1)

1. F1. Each performance stock unit ("PSU") represents a contingent right to receive one share of Class A common stock of the issuer if predetermined levels of total shareholder return relative to the return of Bitcoin, as well as the Russell 3000 over the three-year performance period from January 1, 2026 through December 31, 2028. The number of PSUs represents a target number and the reporting person may earn between 0% and 200% of the target number of PSUs.

Key Figures

Performance Stock Units granted: 280,112 PSUs Underlying Class A shares: 280,112 shares Maximum PSUs earnable: 560,224 shares +3 more

6 metrics

Performance Stock Units granted 280,112 PSUs Target number of PSUs granted to CEO on 2026-08-07

Underlying Class A shares 280,112 shares Each PSU represents a contingent right to one share

Maximum PSUs earnable 560,224 shares Up to 200% of the 280,112 target PSUs based on performance

PSU grant price $0.00 per unit Reported transaction price per PSU for the grant

PSUs held after grant 280,112 PSUs Total performance stock units reported following this transaction

Performance period length 3 years From January 1, 2026 through December 31, 2028

Key Terms

Performance Stock Unit, total shareholder return, Russell 3000, contingent right

4 terms

Performance Stock Unit financial

"Each performance stock unit ("PSU") represents a contingent right to receive one share"

A performance stock unit is a type of reward companies give to employees, usually managers, that depends on how well the company performs over time. If the company hits specific goals, the employee earns shares of stock, like earning a prize for reaching certain levels in a game. It motivates employees to work hard because their rewards are tied to the company's success.

total shareholder return financial

"predetermined levels of total shareholder return relative to the return of Bitcoin"

Total shareholder return is the overall gain an investor gets from owning a stock, combining changes in the share price plus any cash payouts like dividends, and assuming those payouts are reinvested in more shares. Investors use it like a single score that shows the true return on their investment—similar to checking both the growth of a savings account and the interest earned—to compare how well different companies or investments perform over time.

Russell 3000 financial

"relative to the return of Bitcoin, as well as the Russell 3000 over the three-year"

A broad stock-market index made up of the roughly 3,000 largest publicly traded U.S. companies, ranked by their total market value. It serves as a wide “basket” of American stocks that reflects the overall performance of the U.S. equity market, so investors use it as a benchmark or to gain broad exposure through index funds and ETFs—similar to watching an economy-sized shopping cart to judge how an entire store is doing.

contingent right financial

"represents a contingent right to receive one share of Class A common stock"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What equity award did Strive, Inc. (ASST) grant to its CEO?

Strive, Inc. granted CEO Cole Matthew Ryan 280,112 Performance Stock Units (PSUs). Each PSU is a contingent right to one share of Class A common stock, subject to performance conditions over a three-year period.

How is the CEO’s new PSU award at Strive, Inc. (ASST) earned?

The 280,112 PSUs are earned based on total shareholder return relative to the returns of Bitcoin and the Russell 3000 from January 1, 2026 through December 31, 2028, tying payout directly to comparative performance.

What is the potential share range from the Strive, Inc. (ASST) PSU grant?

The PSU grant’s 280,112 units are a target amount. The CEO may earn between 0% and 200% of target, resulting in between 0 and 560,224 shares of Class A common stock depending on performance.

What is the performance period for the Strive, Inc. (ASST) CEO PSU award?

The PSUs measure performance over a three-year period from January 1, 2026 through December 31, 2028. Total shareholder return is compared to Bitcoin and the Russell 3000 across this timeframe.

Does the Strive, Inc. (ASST) CEO PSU award have an exercise price?

The PSUs were granted at a stated price of $0.00 per unit. Each vested PSU entitles the holder to receive one share of Class A common stock, rather than requiring a separate exercise payment.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 08/10/2026 - 06:56 AM Accepted by SEC EDGAR 08/10/2026 - 06:55 AM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Cole Matthew Ryan

(Last) (First) (Middle)

C/O STRIVE, INC.

200 CRESCENT COURT, SUITE 1400

(Street)

DALLAS TEXAS 75201

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Strive, Inc. [ ASST ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/07/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Performance Stock Unit	(1)	08/07/2026		A		280,112(1)		(1)	(1)	Class A Common Stock	280,112(1)	$0	280,112(1)	D

Explanation of Responses:

1. Each performance stock unit ("PSU") represents a contingent right to receive one share of Class A common stock of the issuer if predetermined levels of total shareholder return relative to the return of Bitcoin, as well as the Russell 3000 over the three-year performance period from January 1, 2026 through December 31, 2028. The number of PSUs represents a target number and the reporting person may earn between 0% and 200% of the target number of PSUs.

	/s/ Brian Logan Beirne, attorney-in-fact for Matthew Ryan Cole	08/10/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)