ASST insider logs RSU settlement, Class B-to-A conversions, tax F

Rhea-AI Filing Summary

Strive, Inc. (ASST) reported insider transactions by CFO and director Benjamin Pham. On 10/01/2025, 1,359,496 Restricted Stock Units settled into Class B Common Stock; 1,359,496 and 212,930 shares of Class B were converted into the same number of Class A shares pursuant to the company’s conversion terms. The filing also shows 534,153 shares withheld to cover tax obligations at $2.5 per share.

Footnotes state the reporting person did not voluntarily sell Class A or Class B shares in connection with these events. Vesting for restricted stock and RSUs follows a 25% first‑anniversary schedule with the remainder vesting quarterly, subject to continued employment.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Pham Benjamin

(Last) (First) (Middle)

C/O STRIVE, INC.

200 CRESCENT COURT SUITE 1400

(Street)

DALLAS TX 75201

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Strive, Inc. [ ASST ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Financial Officer

3. Date of Earliest Transaction (Month/Day/Year)
10/01/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Restricted Class B Common Stock	(1)(2)(3)	10/01/2025		M			212,930(1)(2)(3)(4)	(3)	(1)(2)(3)	Class A Common Stock	212,930	(1)(2)(3)	212,930	D
Class B Common Stock	(1)(2)(3)	10/01/2025		M		212,930(1)(2)(3)		(3)	(1)(2)(3)	Class A Common Stock	212,930	(1)(2)(3)	3,193,948	D
Restricted Stock Units	(1)(2)(5)	10/01/2025		M			1,359,496(1)(2)(4)(5)	(5)	(1)(2)(5)	Class B Common Stock	1,359,496	(1)(2)(5)	2,265,828	D
Class B Common Stock	(1)(2)(5)	10/01/2025		M		1,359,496(1)(2)(5)		(5)	(1)(2)(5)	Class A Common Stock	1,359,496	(1)(2)(5)	4,553,444	D
Class B Common Stock	(1)(2)(6)	10/01/2025		F			534,153(1)(2)(6)	(6)	(1)(2)(6)	Class A Common Stock	534,153	$2.5	4,019,291	D

Explanation of Responses:

1. Each share of Class B Common Stock of the Registrant, automatically and without further action by the Reporting Person, is converted into one share of Class A Common Stock, upon the occurrence of a Transfer, other than a Permitted Transfer (each as defined in the Registrant's Amended and Restated Articles of Incorporation) or all shares of Class B Common Stock, automatically and without further action by the Reporting Person, shall be converted into an identical number of shares of Class A Common Stock at such date and time, or the occurrence of an event, specified by the affirmative vote (or written consent if action by written consent of stockholders is permitted at such time under the Registrant's Amended and Restated Articles of Incorporation) of the holders of a majority of the total voting power of the outstanding Class B Common Stock, voting as a separate class.

2. (Footnote 1 continued) The Class B Common Stock may also be converted into Class A Common Stock at the election of the Reporting Person.

3. The Restricted Stock vests as follows: 25% vests on the first anniversary of the applicable vesting commencement date and the remainder vests in 12 substantially equal installments on a quarterly basis (with the vesting dates always being on March 31, June 30, September 30 or December 31, as applicable), in all cases subject to the Reporting Person's continued employment through each applicable vesting date.

4. Represents the settlement of Restricted Stock Units into shares of Class B Common Stock. The Reporting Person did not voluntarily sell any shares of Class A Common Stock or Class B Common Stock in connection with the transactions reported herein.

5. The Restricted Stock Units vest as follows: 25% vests on the first anniversary of the applicable vesting commencement date and the remainder vests in 12 substantially equal installments on a quarterly basis (with the vesting dates always being on March 31, June 30, September 30 or December 31, as applicable), in all cases subject to the Reporting Person's continued employment through each applicable vesting date.

6. Represents the withholding of shares by the Registrant solely to satisfy the Reporting Person's tax withholding obligations in connection with the vesting and settlement of the Restricted Stock Units. The Reporting Person did not voluntarily sell any shares of Class B Common Stock or Class A Common Stock in connection with the transactions reported herein.

	/s/ Brian Logan Beirne, attorney-in-fact for Benjamin Pham	10/03/2025
	** Signature of Reporting Person	Date
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FAQ

What did Strive (ASST) disclose in this Form 4?

Benjamin Pham reported RSU settlements, conversions of Class B into Class A shares, and share withholding for taxes on 10/01/2025.

How many RSUs settled for ASST on 10/01/2025?

1,359,496 Restricted Stock Units settled into shares of Class B Common Stock.

What share conversions were reported by ASST?

Class B to Class A conversions of 1,359,496 shares and 212,930 shares were reported.

Were any ASST shares sold in the open market?

No. Footnotes state the reporting person did not voluntarily sell Class A or Class B shares; shares were withheld for taxes.

How many shares were withheld to cover taxes and at what price?

The company withheld 534,153 shares at $2.5 per share to satisfy tax withholding obligations.

Who is the reporting person and their role at ASST?

Benjamin Pham, Chief Financial Officer and director of Strive, Inc.

What is the vesting schedule for the awards?

Vesting is 25% on the first anniversary, then the remainder in 12 equal quarterly installments, subject to continued employment.