Insider Report: ASST Reclassifies Shares; 1.25M A-Share Ownership Reported

Rhea-AI Filing Summary

Asset Entities Holdings, LLC filed a Form 4 reporting changes in its beneficial ownership of Strive, Inc. (ticker ASST). On 09/12/2025 the reporting person recorded multiple transactions and reclassifications: a reported acquisition (transaction code C) of 1,000,000 shares of Class B Common Stock at a price of $0, and transactions using code J(1) affecting 1,250,000 shares in each class. Following the reported activity the filing shows 1,250,000 shares of Class A Common Stock beneficially owned by the reporting person. The filing explains these entries reflect a reclassification that redesignated the issuer's Class A and Class B shares and notes conversion attributes of the original Class A shares. The Form 4 is signed by Matthew Krueger, Attorney-In-Fact, dated 09/16/2025.

Positive

• Acquisition recorded: Reported acquisition of 1,000,000 Class B Common Stock at a price of $0 (transaction code C).
• Clear explanation: Filing includes an explicit explanation that Class A and Class B shares were redesignated and notes the original Class A shares converted 1-for-1 into original Class B shares.

Negative

• No market-price transaction: The acquisition is reported at $0, indicating this filing reflects a reclassification or non‑cash corporate action rather than a market purchase.
• Ambiguity on post-transaction class counts: Multiple entries and J(1) codes affect 1,250,000 shares but the table layout makes the precise sequence of dispositions and reclassifications difficult to parse without corroborating issuer disclosures.

Insights

Securities Analyst

TL;DR: Reporting person recorded a zero-price acquisition of 1,000,000 Class B shares and a 1-for-1 reclassification impacting 1,250,000 shares.

The filing documents a reclassification of Strive, Inc.'s share classes and related Section 16 reporting. The material entries are a code C acquisition of 1,000,000 Class B shares at $0 and J(1) entries affecting 1,250,000 shares in each class, consistent with a redesignation of Class A and Class B shares described in the explanation. This appears procedural under Rule 16b-7 rather than a market purchase or sale; the filing shows the resulting beneficial ownership of 1,250,000 Class A shares. There is no additional cash consideration or derivative exercise value disclosed beyond the $0 price noted.

Corporate Governance Expert

TL;DR: The Form 4 reports a stock-class redesignation and related insider reporting, indicating corporate-level share reclassification activity.

The explanatory note states the issuer redesignated its Class A and Class B common stock and confirms the original Class A shares were convertible 1-for-1 into the original Class B shares. The J(1) transaction codes reference non-open-market transactions tied to the reclassification. The report is procedural, documenting the effect on beneficial ownership rather than an independent purchase or sale by the reporting entity. Signature by an attorney-in-fact is provided, dated 09/16/2025.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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X

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

Asset Entities Holdings, LLC

(Last) (First) (Middle)

100 CRESCENT CT, 7TH FLOOR

(Street)

DALLAS TX 75201

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Strive, Inc. [ ASST ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
09/12/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class B Common Stock	09/12/2025		C		1,000,000	A	$0	1,250,000	D
Class B Common Stock	09/12/2025		J(1)		1,250,000	D	(1)	0	D
Class A Common Stock	09/12/2025		J(1)		1,250,000	A	(1)	1,250,000	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Class A Common Stock	(2)	09/12/2025		C			1,000,000	(2)	(2)	Class B Common Stock	1,000,000	$0	0	D

Explanation of Responses:

1. Pursuant to a reclassification exempt under Rule 16b-7, each share of the issuer's Class B Common Stock, $0.0001 par value per share (the "Original Class B Common Stock"), was redesignated as Class A Common Stock, $0.001 par value per share, and each share of the issuer's Class A Common Stock, $0.0001 par value per share (the "Original Class A Common Stock"), was redesignated as Class B Common Stock, $0.001 par value per share.

2. The Original Class A Common Stock was convertible into the Original Class B Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and had no expiration date.

	/s/ Matthew Krueger, Attorney-In-Fact	09/16/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
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FAQ

What transactions did Asset Entities Holdings, LLC report on Form 4 for ASST?

The filer reported a transaction on 09/12/2025 including a code C acquisition of 1,000,000 shares of Class B Common Stock at $0 and J(1) entries affecting 1,250,000 shares in each class tied to a reclassification.

How many shares does the reporting person beneficially own after the reported transactions?

The Form 4 shows the reporting person beneficially owns 1,250,000 shares of Class A Common Stock following the reported activity.

What does transaction code J(1) indicate in this filing?

The filing uses code J(1) for entries related to the reclassification described in the explanation; the document ties these J(1) entries to the redesignation of Class A and Class B shares.

Was any cash consideration reported for the transactions?

The only cash price shown in the tables is $0 for the 1,000,000 Class B shares acquired under transaction code C.

Who signed the Form 4 and when?

The Form 4 is signed by Matthew Krueger, Attorney-In-Fact and dated 09/16/2025.