Strive marketing chief sells 5,634 shares for taxes

The chief marketing officer's reported shares were sold to cover tax withholding obligations tied to restricted stock unit vesting and settlement.

Rhea-AI Filing Summary

Strive, Inc. Chief Marketing Officer Arshia Sarkhani reported selling 5,634 shares of Class A common stock on October 5, 2026, at $31.3343 per share. The shares were sold to cover tax withholding obligations related to the vesting and settlement of Restricted Stock Units; Sarkhani did not voluntarily sell shares in the reported transactions. Direct holdings after the transaction were 11,795 shares. A footnote says one share was added to direct holdings to offset rounding from the October 2, 2026 filing.

Insider Trade Summary

Net Seller: 5,634 shares

Net Sell 1 txn

Insider Sarkhani Arshia

Role Chief Marketing Officer

Sold 5,634 shs ($177K)

Type	Security	Shares	Price	Value
Sale	Class A Common Stock F1, F2	5,634	$31.3343	$177K

Holdings After Transaction: Class A Common Stock — 11,795 shares (Direct)

Footnotes (2)

1. F1. The shares reported were sold to cover tax withholding obligations in connection with the vesting and settlement of Restricted Stock Units. The Reporting Person did not voluntarily sell any shares of Class A Common Stock in connection with the transactions reported herein.
2. F2. One share was added to the direct holdings to offset rounding from the October 2, 2026 filing.

Key Figures

Shares sold: 5,634 shares Sale price: $31.3343 per share Direct holdings after transaction: 11,795 shares +1 more

4 metrics

Shares sold 5,634 shares October 5, 2026; sale to cover tax withholding obligations

Sale price $31.3343 per share October 5, 2026

Direct holdings after transaction 11,795 shares After the October 5, 2026 transaction

Holdings rounding adjustment 1 share Added to direct holdings to offset rounding from the October 2, 2026 filing

Key Terms

Restricted Stock Units, tax withholding obligations, vesting and settlement

3 terms

Restricted Stock Units financial

"vesting and settlement of Restricted Stock Units"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

tax withholding obligations financial

"sold to cover tax withholding obligations"

vesting and settlement financial

"in connection with the vesting and settlement"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many ASST shares did Chief Marketing Officer Arshia Sarkhani sell, and at what price?

Arshia Sarkhani reported selling 5,634 shares on October 5, 2026, at $31.3343 per share. Direct holdings after the transaction were 11,795 shares.

Why were Arshia Sarkhani's ASST shares sold?

The reported shares were sold to cover tax withholding obligations in connection with vesting and settlement of Restricted Stock Units; Sarkhani did not voluntarily sell any shares in the reported transactions. No Rule 10b5-1 plan is reported.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 10/05/2026 - 09:35 PM Accepted by SEC EDGAR 10/05/2026 - 09:35 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Sarkhani Arshia

(Last) (First) (Middle)

200 CRESCENT COURT

SUITE 1400

(Street)

DALLAS TEXAS 75201

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Strive, Inc. [ ASST ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Marketing Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
10/05/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	10/05/2026		S(1)		5,634	D	$31.3343(1)	11,795(2)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The shares reported were sold to cover tax withholding obligations in connection with the vesting and settlement of Restricted Stock Units. The Reporting Person did not voluntarily sell any shares of Class A Common Stock in connection with the transactions reported herein.

2. One share was added to the direct holdings to offset rounding from the October 2, 2026 filing.

Remarks:

	Brian Logan Beirne, attorney-in-fact for Arshia Sarkhani	10/05/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)