Strive, Inc. (ASST) awards 87,535 performance stock units to its CFO

Rhea-AI Filing Summary

Pham Benjamin reported acquisition or exercise transactions in this Form 4 filing.

Strive, Inc. reported that Chief Financial Officer Benjamin Pham received a grant of 87,535 Performance Stock Units (PSUs). Each PSU represents a contingent right to receive one share of Class A common stock based on total shareholder return relative to Bitcoin and the Russell 3000 over a three-year period from January 1, 2026 through December 31, 2028. The 87,535 PSUs are a target amount, and the number ultimately earned may range from 0% to 200% of this target.

Insider Trade Summary

1 transaction reported

Mixed 1 txn

Insider Pham Benjamin

Role Chief Financial Officer

Type	Security	Shares	Price	Value
Grant/Award	Performance Stock Unit F1	87,535	$0.00	$0.00

Holdings After Transaction: Performance Stock Unit — 87,535 shares (Direct)

Footnotes (1)

1. F1. Each performance stock unit ("PSU") represents a contingent right to receive one share of Class A common stock of the issuer if predetermined levels of total shareholder return relative to the return of Bitcoin, as well as the Russell 3000 over the three-year performance period from January 1, 2026 through December 31, 2028. The number of PSUs represents a target number and the reporting person may earn between 0% and 200% of the target number of PSUs.

Key Figures

Performance Stock Units Granted: 87,535 units Underlying Class A Shares: 87,535 shares Grant Price per Unit: $0.0000 per unit +3 more

6 metrics

Performance Stock Units Granted 87,535 units Target number of PSUs granted to CFO Benjamin Pham

Underlying Class A Shares 87,535 shares Each PSU represents a contingent right to one Class A common share

Grant Price per Unit $0.0000 per unit Reported transaction price per PSU on August 7, 2026

Performance Period Start January 1, 2026 Beginning of three-year PSU performance period

Performance Period End December 31, 2028 End of three-year PSU performance period

Payout Range 0% to 200% of target Range of PSUs that may be earned versus 87,535 target

Key Terms

Performance Stock Unit, total shareholder return, Russell 3000

3 terms

Performance Stock Unit financial

"Each performance stock unit ("PSU") represents a contingent right to receive one share"

A performance stock unit is a type of reward companies give to employees, usually managers, that depends on how well the company performs over time. If the company hits specific goals, the employee earns shares of stock, like earning a prize for reaching certain levels in a game. It motivates employees to work hard because their rewards are tied to the company's success.

total shareholder return financial

"predetermined levels of total shareholder return relative to the return of Bitcoin"

Total shareholder return is the overall gain an investor gets from owning a stock, combining changes in the share price plus any cash payouts like dividends, and assuming those payouts are reinvested in more shares. Investors use it like a single score that shows the true return on their investment—similar to checking both the growth of a savings account and the interest earned—to compare how well different companies or investments perform over time.

Russell 3000 financial

"total shareholder return relative to the return of Bitcoin, as well as the Russell 3000"

A broad stock-market index made up of the roughly 3,000 largest publicly traded U.S. companies, ranked by their total market value. It serves as a wide “basket” of American stocks that reflects the overall performance of the U.S. equity market, so investors use it as a benchmark or to gain broad exposure through index funds and ETFs—similar to watching an economy-sized shopping cart to judge how an entire store is doing.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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FAQ

What equity award did ASST grant to its CFO Benjamin Pham?

Strive, Inc. granted CFO Benjamin Pham a target of 87,535 Performance Stock Units (PSUs), each potentially settling into one share of Class A common stock depending on performance over a defined period.

How is Benjamin Pham’s new PSU award at ASST structured?

Each PSU is a contingent right to one Class A share, earned based on total shareholder return versus Bitcoin and the Russell 3000 over a performance period from January 1, 2026 to December 31, 2028.

What performance period applies to ASST CFO Benjamin Pham’s PSU grant?

The PSU grant uses a three-year performance period from January 1, 2026 through December 31, 2028, during which total shareholder return is measured relative to Bitcoin and the Russell 3000 to determine shares earned.

How many shares can ASST CFO Benjamin Pham ultimately earn from his PSU award?

The award’s target is 87,535 PSUs, but the actual earned amount can range from 0% to 200% of target, meaning Benjamin Pham may earn anywhere from zero up to twice the target number of PSUs.

What benchmarks determine vesting of ASST CFO Benjamin Pham’s PSUs?

Vesting depends on total shareholder return relative to the returns of Bitcoin and the Russell 3000 over the 2026–2028 performance period, which will determine how many of the target PSUs, if any, are earned.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Pham Benjamin

(Last) (First) (Middle)

C/O STRIVE, INC.

200 CRESCENT COURT, SUITE 1400

(Street)

DALLAS TEXAS 75201

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Strive, Inc. [ ASST ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Financial Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/07/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Performance Stock Unit	(1)	08/07/2026		A		87,535(1)		(1)	(1)	Class A Common Stock	87,535(1)	$0	87,535(1)	D

Explanation of Responses:

1. Each performance stock unit ("PSU") represents a contingent right to receive one share of Class A common stock of the issuer if predetermined levels of total shareholder return relative to the return of Bitcoin, as well as the Russell 3000 over the three-year performance period from January 1, 2026 through December 31, 2028. The number of PSUs represents a target number and the reporting person may earn between 0% and 200% of the target number of PSUs.

	/s/ Brian Logan Beirne, attorney-in-fact for Benjamin Pham	08/10/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)