Strive (ASST) files Schedule 13G/A after merger; AEH discloses 1.25M shares

Rhea-AI Filing Summary

Strive, Inc. (formerly Asset Entities Inc.) reported a joint Schedule 13G/A disclosing beneficial ownership by Asset Entities Holdings, LLC and six individual reporting persons. The filing states the Merger Agreement dated June 27, 2025 was consummated on September 12, 2025, after which the issuer changed its name to Strive, Inc., changed its CUSIP to 862945102, and redesignated its previous Class A and Class B common stock as described.

The cover pages show AEH directly holds 1,250,000 shares and each individual reporting person is deemed to beneficially own those shares in addition to their individually held shares, with reported ownership percentages ranging from 0.3% to 0.4% of the Class A common stock.

Positive

• Merger consummated and corporate reorganization completed including name change to Strive, Inc., CUSIP change to 862945102, and share class redesignation
• Clear joint filing showing Asset Entities Holdings, LLC and six individuals jointly report beneficial ownership
• Detailed ownership disclosure with AEH holding 1,250,000 shares and individuals reporting both sole and shared voting/dispositive powers

Negative

• None.

Insights

Financial Analyst

TL;DR: Filing reports completion of a merger with corporate name/CUSIP changes and shows modest combined holdings by AEH and individuals under 5%.

The Schedule 13G/A documents the Merger consummation and resulting corporate reorganization including ticker/CUSIP changes and share class redesignation. From an investor perspective, the disclosed beneficial ownership levels (0.3% to 0.4%) are below typical 5% reporting thresholds for control and therefore do not indicate a controlling stake or triggering change of control concerns. The filing is largely informational about ownership and the corporate transition.

Corporate Governance Expert

TL;DR: The document is a routine joint Schedule 13G/A confirming post-merger ownership allocation and joint filing governance; no material governance change is shown.

The report confirms a joint filing by AEH and six individuals and specifies shared voting and dispositive power over 1,250,000 shares held by AEH. Although the merger and stock redesignation are material corporate events, the reported ownership stakes remain small relative to total outstanding shares and do not, by themselves, reflect a shift in board control or governance influence.

SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

SCHEDULE 13G

UNDER THE SECURITIES EXCHANGE ACT OF 1934

(Amendment No. 5)

STRIVE, INC.

(Name of Issuer)

Class A Common Stock, $0.001 par value per share

(Title of Class of Securities)

862945102

(CUSIP Number)

09/12/2025

(Date of Event Which Requires Filing of this Statement)

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

Rule 13d-1(b)

Rule 13d-1(c)

Rule 13d-1(d)

SCHEDULE 13G

CUSIP No. 862945102

1

Names of Reporting Persons

Asset Entities Holdings, LLC

2

Check the appropriate box if a member of a Group (see instructions)

(a)
(b)

3

Sec Use Only

4

Citizenship or Place of Organization

TEXAS

Number of Shares Beneficially Owned by Each Reporting Person With:

5	Sole Voting Power 0.00
6	Shared Voting Power 1,250,000.00
7	Sole Dispositive Power 0.00
8	Shared Dispositive Power 1,250,000.00

9

Aggregate Amount Beneficially Owned by Each Reporting Person

1,250,000.00

10

Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)

11

Percent of class represented by amount in row (9)

0.3 %

12

Type of Reporting Person (See Instructions)

OO

SCHEDULE 13G

CUSIP No. 862945102

1

Names of Reporting Persons

Arman Sarkhani

2

Check the appropriate box if a member of a Group (see instructions)

(a)
(b)

3

Sec Use Only

4

Citizenship or Place of Organization

UNITED STATES

Number of Shares Beneficially Owned by Each Reporting Person With:

5	Sole Voting Power 31,734.00
6	Shared Voting Power 1,250,000.00
7	Sole Dispositive Power 31,734.00
8	Shared Dispositive Power 1,250,000.00

9

Aggregate Amount Beneficially Owned by Each Reporting Person

1,281,734.00

10

Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)

11

Percent of class represented by amount in row (9)

0.4 %

12

Type of Reporting Person (See Instructions)

IN

SCHEDULE 13G

CUSIP No. 862945102

1

Names of Reporting Persons

Arshia Sarkhani

2

Check the appropriate box if a member of a Group (see instructions)

(a)
(b)

3

Sec Use Only

4

Citizenship or Place of Organization

UNITED STATES

Number of Shares Beneficially Owned by Each Reporting Person With:

5	Sole Voting Power 39,921.00
6	Shared Voting Power 1,250,000.00
7	Sole Dispositive Power 39,921.00
8	Shared Dispositive Power 1,250,000.00

9

Aggregate Amount Beneficially Owned by Each Reporting Person

1,289,921.00

10

Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)

11

Percent of class represented by amount in row (9)

0.4 %

12

Type of Reporting Person (See Instructions)

IN

SCHEDULE 13G

CUSIP No. 862945102

1

Names of Reporting Persons

Jackson Fairbanks

2

Check the appropriate box if a member of a Group (see instructions)

(a)
(b)

3

Sec Use Only

4

Citizenship or Place of Organization

UNITED STATES

Number of Shares Beneficially Owned by Each Reporting Person With:

5	Sole Voting Power 31,734.00
6	Shared Voting Power 1,250,000.00
7	Sole Dispositive Power 31,734.00
8	Shared Dispositive Power 1,250,000.00

9

Aggregate Amount Beneficially Owned by Each Reporting Person

1,281,734.00

10

Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)

11

Percent of class represented by amount in row (9)

0.4 %

12

Type of Reporting Person (See Instructions)

IN

SCHEDULE 13G

CUSIP No. 862945102

1

Names of Reporting Persons

Kyle Fairbanks

2

Check the appropriate box if a member of a Group (see instructions)

(a)
(b)

3

Sec Use Only

4

Citizenship or Place of Organization

UNITED STATES

Number of Shares Beneficially Owned by Each Reporting Person With:

5	Sole Voting Power 36,667.00
6	Shared Voting Power 1,250,000.00
7	Sole Dispositive Power 36,667.00
8	Shared Dispositive Power 1,250,000.00

9

Aggregate Amount Beneficially Owned by Each Reporting Person

1,286,667.00

10

Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)

11

Percent of class represented by amount in row (9)

0.4 %

12

Type of Reporting Person (See Instructions)

IN

SCHEDULE 13G

CUSIP No. 862945102

1

Names of Reporting Persons

Matthew Krueger

2

Check the appropriate box if a member of a Group (see instructions)

(a)
(b)

3

Sec Use Only

4

Citizenship or Place of Organization

UNITED STATES

Number of Shares Beneficially Owned by Each Reporting Person With:

5	Sole Voting Power 5,000.00
6	Shared Voting Power 1,250,000.00
7	Sole Dispositive Power 5,000.00
8	Shared Dispositive Power 1,250,000.00

9

Aggregate Amount Beneficially Owned by Each Reporting Person

1,255,000.00

10

Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)

11

Percent of class represented by amount in row (9)

0.3 %

12

Type of Reporting Person (See Instructions)

IN

SCHEDULE 13G

CUSIP No. 862945102

1

Names of Reporting Persons

Michael Gaubert

2

Check the appropriate box if a member of a Group (see instructions)

(a)
(b)

3

Sec Use Only

4

Citizenship or Place of Organization

UNITED STATES

Number of Shares Beneficially Owned by Each Reporting Person With:

5	Sole Voting Power 20,567.00
6	Shared Voting Power 1,250,000.00
7	Sole Dispositive Power 20,567.00
8	Shared Dispositive Power 1,250,000.00

9

Aggregate Amount Beneficially Owned by Each Reporting Person

1,270,567.00

10

Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)

11

Percent of class represented by amount in row (9)

0.3 %

12

Type of Reporting Person (See Instructions)

IN

SCHEDULE 13G

Item 1.
(a)	Name of issuer: STRIVE, INC.
(b)	Address of issuer's principal executive offices: 200 Crescent Ct, Suite 1400, Dallas, TX 75201
Item 2.
(a)	Name of person filing: This statement is being jointly filed by Asset Entities Holdings, LLC ("AEH"), Arman Sarkhani, Arshia Sarkhani, Jackson Fairbanks, Kyle Fairbanks, Matthew Krueger, and Michael Gaubert (each, a "Reporting Person").
(b)	Address or principal business office or, if none, residence: The address of the principal business office of each Reporting Person is 100 Crescent Ct, 7th Floor, Dallas, TX 75201.
(c)	Citizenship: AEH is a Texas limited liability company. Arman Sarkhani, Arshia Sarkhani, Jackson Fairbanks, Kyle Fairbanks, Matthew Krueger, and Michael Gaubert are citizens of the United States.
(d)	Title of class of securities: Class A Common Stock, $0.001 par value per share
(e)	CUSIP No.: 862945102
Item 4.	Ownership
(a)	Amount beneficially owned: See Row 9 of the cover page for each Reporting Person. Consists of (i) the number of shares of Class A Common Stock that were beneficially owned as set forth on Rows (5) and (7) of the cover page for each Reporting Person, and (ii) the 1,250,000 shares of Class A Common Stock held directly by AEH, which each Reporting Person is deemed to beneficially own. As reported by the Issuer, the Issuer entered into an Amended and Restated Agreement and Plan of Merger, dated as of June 27, 2025 (the "Merger Agreement"), with Alpha Merger Sub, Inc., an Ohio corporation ("Merger Sub"), and Strive Enterprises, Inc., an Ohio corporation ("SEI"), pursuant to which, Merger Sub merged with and into SEI with SEI surviving the merger as a wholly owned subsidiary of the Issuer (the "Merger"). On September 12, 2025, pursuant to the Merger Agreement, the Merger was consummated, and, among other things, the Issuer (i) changed its name from "Asset Entities Inc." to "Strive, Inc.", (ii) changed its CUSIP from "04541A204" to "862945102", and (iii) redesignated each share of the Issuer's Class B Common Stock, $0.0001 par value per share (the "Original Class B Common Stock"), as Class A Common Stock, $0.001 par value per share, and each share of the Issuer's Class A Common Stock, $0.0001 par value per share (the "Original Class A Common Stock"), as Class B Common Stock, $0.001 par value per share.
(b)	Percent of class: See Row 11 of the cover page for each Reporting Person.
(c)	Number of shares as to which the person has:
	(i) Sole power to vote or to direct the vote: See Row 5 of the cover page for each Reporting Person.
	(ii) Shared power to vote or to direct the vote: See Row 6 of the cover page for each Reporting Person.
	(iii) Sole power to dispose or to direct the disposition of: See Row 7 of the cover page for each Reporting Person.
	(iv) Shared power to dispose or to direct the disposition of: See Row 8 of the cover page for each Reporting Person.
Item 5.	Ownership of 5 Percent or Less of a Class.
	Ownership of 5 percent or less of a class
Item 6.	Ownership of more than 5 Percent on Behalf of Another Person.
	Not Applicable
Item 7.	Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company or Control Person.
	Not Applicable
Item 8.	Identification and Classification of Members of the Group.
	Not Applicable
Item 9.	Notice of Dissolution of Group.
	Not Applicable

Item 10.	Certifications:
	Not Applicable

SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

Asset Entities Holdings, LLC

Signature:	/s/ Arshia Sarkhani
Name/Title:	Arshia Sarkhani/Manager
Date:	09/16/2025

Arman Sarkhani

Signature:	/s/ Arman Sarkhani
Name/Title:	Arman Sarkhani
Date:	09/16/2025

Arshia Sarkhani

Signature:	/s/ Arshia Sarkhani
Name/Title:	Arshia Sarkhani
Date:	09/16/2025

Jackson Fairbanks

Signature:	/s/ Jackson Fairbanks
Name/Title:	Jackson Fairbanks
Date:	09/16/2025

Kyle Fairbanks

Signature:	/s/ Kyle Fairbanks
Name/Title:	Kyle Fairbanks
Date:	09/16/2025

Matthew Krueger

Signature:	/s/ Matthew Krueger
Name/Title:	Matthew Krueger
Date:	09/16/2025

Michael Gaubert

Signature:	/s/ Michael Gaubert
Name/Title:	Michael Gaubert
Date:	09/16/2025

Exhibit Information

Exhibit 1: Joint Filing Agreement (previously filed on February 9, 2024)

FAQ

What did the Schedule 13G/A for Strive, Inc. (ASST) disclose?

The filing discloses that a group including Asset Entities Holdings, LLC and six individuals jointly report beneficial ownership and that the Merger was consummated resulting in a name change to Strive, Inc. and CUSIP 862945102.

How many shares does Asset Entities Holdings, LLC report owning?

AEH reports directly holding 1,250,000 shares of Class A common stock, with shared voting and dispositive power reflected on the cover pages.

What ownership percentages are reported in the filing for the reporting persons?

Reported ownership percentages for the reporting persons range from 0.3% to 0.4% of the Class A common stock as shown on the cover pages.

Did the filing describe any change resulting from the Merger?

Yes. The filing states the Merger was consummated on September 12, 2025, the issuer changed its name to Strive, Inc., changed its CUSIP to 862945102, and redesignated its Class A and Class B shares as described.

Does the Schedule 13G/A indicate control by the reporting group?

No. The reported stakes for each reporting person are below 5% (between 0.3% and 0.4%), which does not indicate a controlling ownership position based on the disclosure.