ASUR CEO buys 5,250 shares at $8.16 – insider confidence signal

Rhea-AI Filing Summary

Asure Software (ASUR) filed a Form 4 showing that Chairman & CEO Patrick Goepel bought 5,250 common shares on 08/06/2025 at a weighted-average price of $8.16 (trade range $8.12-$8.20). The transaction code “P” confirms an open-market purchase, not a derivative exercise or pre-set 10b5-1 trade.

Post-transaction, Goepel’s direct ownership rises to 1,307,622 shares. No derivative securities were involved. The purchase adds less than 0.5 % to his existing stake but nonetheless demonstrates insider confidence at current valuation levels.

Insider buying—particularly by the company’s top executive—can be interpreted as a positive governance signal and may provide incremental support to the share price, though the modest size limits its standalone impact.

Positive

• Insider confidence: CEO Patrick Goepel bought 5,250 shares at $8.16, signaling belief in ASUR’s valuation.
• Alignment of interests: Post-purchase direct holding of 1.31 m shares further ties executive incentives to shareholder value.

Negative

• Limited magnitude: Purchase increases the CEO’s stake by less than 0.5 %, so market impact may be minimal.

Insights

Senior Equity Analyst

TL;DR: CEO’s open-market buy is mildly bullish but small.

Patrick Goepel increased his stake by 0.4 %, paying ~$43k. Insider purchases from the top executive often improve investor sentiment because they align management’s incentives with shareholders and suggest confidence in near-term fundamentals. However, the dollar value is modest relative to his >1.3 m share position, so material valuation impact is limited. Still, the absence of selling and lack of derivative activity remove dilution concerns. Overall effect: modestly positive signal, not transformative.

Insider Trade Summary

Net Buyer: 5,250 shares

Net Buy 1 txn

Insider Goepel Patrick

Role Chairman & CEO

Bought 5,250 shs ($43K)

Type	Security	Shares	Price	Value
Purchase	Asure Software, Inc. Common Stock ($0.01 par value)	5,250	$8.16	$43K

Holdings After Transaction: Asure Software, Inc. Common Stock ($0.01 par value) — 1,307,622 shares (Direct)

Footnotes (1)

1. F1. The price in column 4 is the weighted average price for the entire number of shares purchased. These shares were purchased in multiple transactions at prices ranging from $8.12 to $8.20. The Reporting Person undertakes to provide Asure Software, Inc., any security holder thereof, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth herein.

FAQ

How many ASUR shares did the CEO buy on 08/06/2025?

5,250 shares were purchased in the open market.

What price did Patrick Goepel pay for ASUR stock?

The weighted-average price was $8.16, with trades between $8.12 and $8.20.

What is the CEO's total ASUR ownership after the transaction?

He now directly owns 1,307,622 shares.

Was the trade executed under a 10b5-1 plan?

No. The filing shows a code "P" open-market purchase with no 10b5-1 designation.

Did the Form 4 report any derivative security activity?

No derivative securities were acquired or disposed of in this filing.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 08/06/2025 - 06:43 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Goepel Patrick

(Last) (First) (Middle)

C/O ASURE SOFTWARE, INC.

405 COLORADO STREET, SUITE 1800

(Street)

AUSTIN TX 78701

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
ASURE SOFTWARE INC [ ASUR ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chairman & CEO

3. Date of Earliest Transaction (Month/Day/Year)
08/06/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Asure Software, Inc. Common Stock ($0.01 par value)	08/06/2025		P		5,250	A	$8.16(1)	1,307,622	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The price in column 4 is the weighted average price for the entire number of shares purchased. These shares were purchased in multiple transactions at prices ranging from $8.12 to $8.20. The Reporting Person undertakes to provide Asure Software, Inc., any security holder thereof, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth herein.

Remarks:

	/s/ Patrick Goepel	08/06/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.