Asure Appoints Tiffany Mortimer as Chief Transformation & People Officer

Rhea-AI Summary

Asure (Nasdaq: ASUR) appointed Tiffany Mortimer as Chief Transformation & People Officer effective March 30, 2026. Mortimer brings 15 years of SaaS transformation and people leadership and will lead transformation initiatives, operational excellence, and the People function while partnering with CEO Pat Goepel.

She joins from KnowBe4, where she served as Deputy COO and was a senior execution leader during the company IPO and its subsequent $4.6 billion acquisition by Vista Equity Partners.

Positive

• New hire: Tiffany Mortimer named Chief Transformation & People Officer (Mar 30, 2026)
• Experience: 15 years leading enterprise transformation and people strategy at high-growth SaaS firms
• Transaction experience: Played senior execution role during KnowBe4 IPO and $4.6 billion acquisition by Vista Equity Partners

Negative

• None.

Key Figures

Industry experience: 15 years Acquisition value: $4.6 billion Q4 2025 revenue: $39.3M +5 more

8 metrics

Industry experience 15 years Experience leading enterprise transformation and people strategy at SaaS companies

Acquisition value $4.6 billion KnowBe4 acquisition by Vista Equity Partners referenced in biography

Q4 2025 revenue $39.3M Quarterly revenue, up 28% year-over-year

FY 2025 revenue $140.5M Full year 2025 revenue, up 17% year-over-year

Q4 revenue growth 28% Year-over-year growth rate for Q4 2025 revenue

FY 2025 growth 17% Year-over-year growth rate for full year 2025 revenue

FY 2026 guidance $159.0M–$162.0M Company’s FY 2026 revenue guidance range

Insider sale 20,000 shares Open-market sale by Chief Revenue Officer on March 11, 2026

Market Reality Check

Price: $7.91 Vol: Volume 112,094 is below t...

normal vol

$7.91 Last Close

Volume Volume 112,094 is below the 20-day average of 135,790 (relative volume 0.83x). normal

Technical Price at 7.91 is trading below the 200-day MA of 8.78 and 31.1% under the 52-week high.

Peers on Argus

Momentum scanner flags the stock direction as up, while several application soft...

Momentum scanner flags the stock direction as up, while several application software peers such as EGAN, MAPS, CCRD, and IMMR show declines of -3.14%, -2.92%, -1.67%, and -7.27% respectively, indicating a stock-specific setup around this leadership news.

Historical Context

5 past events · Latest: Mar 23 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Mar 23	Partnership update	Positive	+2.3%	Accelerated partnership with Juiced Fuel to expand HR and payroll services.
Mar 16	Conference appearance	Neutral	-1.2%	Planned attendance at 38th Annual Roth Conference with investor meetings.
Mar 09	AI communication	Neutral	+0.1%	Announcement of fireside chat discussing company’s artificial intelligence strategy.
Feb 26	Earnings results	Positive	+17.8%	Strong Q4 and FY 2025 revenue growth with improved profitability and guidance.
Feb 12	Earnings date	Neutral	+0.3%	Scheduled date announcement for Q4 and full-year 2025 financial results call.

Pattern Detected

Recent news — especially earnings and partnership updates — has generally coincided with positive or stable price reactions, suggesting the stock has tended to respond constructively to corporate developments.

Recent Company History

Over the past few months, the company reported strong Q4 2025 and full-year results, with revenue growth and higher profitability followed by a 17.78% positive price reaction. Subsequent communications focused on AI strategy, investor conferences, and an operational partnership with Juiced Fuel, which saw modestly positive to stable moves. Against this backdrop of growth, AI focus, and investor outreach, the appointment of a Chief Transformation & People Officer fits a narrative of scaling operations and organizational capability.

Market Pulse Summary

This announcement adds an experienced Chief Transformation & People Officer with 15 years in high-gr...

Analysis

This announcement adds an experienced Chief Transformation & People Officer with 15 years in high-growth SaaS and a track record that includes a $4.6 billion exit. It complements earlier catalysts such as strong 2025 revenue growth, AI-focused communications, and new partnerships. Investors may track how this hire influences execution around AsureCentral, Luna AI, and future financial results, while also monitoring insider activity and any follow-up disclosures on operational changes.

Key Terms

ipo, restricted stock units, schedule 13g/a, performance stock units

4 terms

ipo financial

"she helped lead the company through hypergrowth, its IPO, and the subsequent $4.6 billion acquisition"

An initial public offering (IPO) is the process by which a private company sells its shares to the public for the first time, making its ownership available on the stock market. This allows the company to raise money from a wide range of investors to fund growth or other goals. For investors, an IPO offers a chance to buy into a company early in its public journey, potentially benefiting if the company grows in value.

restricted stock units financial

"reported an acquisition of 10,000 shares of Asure Software, Inc. common stock through a grant of restricted stock units"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

schedule 13g/a regulatory

"Amendment to a Schedule 13G/A stating that The Vanguard Group has disaggregated certain subsidiary holdings"

A Schedule 13G/A is an amended public filing with the U.S. securities regulator that updates a previous Schedule 13G, disclosing when an individual or group holds a substantial (typically over 5%) stake in a company and is claiming a passive, non‑controlling intent. Investors monitor these updates because rising or falling holdings can signal changing confidence, potential future moves, or shifts in voting power — like watching a public ledger where large shareholders quietly adjust their positions.

performance stock units financial

"this reflects settlement of performance stock units granted on January 1, 2025"

Performance stock units are a type of company award that grants employees shares of stock only if certain performance goals are met. They motivate employees to work toward specific company achievements, aligning their interests with those of shareholders. For investors, they can influence a company's future stock supply and reflect management’s confidence in reaching key targets.

AI-generated analysis. Not financial advice.

AUSTIN, Texas, March 30, 2026 (GLOBE NEWSWIRE) -- Asure Software, Inc. (Nasdaq: ASUR), a leading provider of cloud-based Human Capital Management (“HCM”) software solutions, appointed Tiffany Mortimer as Chief Transformation & People Officer. Mortimer brings 15 years of experience leading enterprise transformation, operational execution, and people strategy at high-growth SaaS companies, and joins Asure as the company continues to build the operational and organizational foundation for its next phase of growth.

In her new role, Mortimer will lead Asure’s transformation initiatives and People function. Her responsibilities will encompass operational excellence, cross-functional execution, and developing the organizational capacity to support the company’s continued growth. She will partner directly with Chairman and CEO Pat Goepel and the broader leadership team on key strategic priorities.

Mortimer joins Asure from KnowBe4, a cybersecurity SaaS platform, where she served as Deputy Chief Operating Officer and operated as a senior executive partner to the CEO and board. During her tenure, she helped lead the company through hypergrowth, its IPO, and the subsequent $4.6 billion acquisition by Vista Equity Partners — serving as a key execution leader in the Office of the CEO with oversight of strategic operations, enterprise program management, and business process optimization. Prior to that role, she served as Chief of Staff through a period of rapid growth and multiple strategic acquisitions, and as Interim Chief Human Resources Officer, where she led a global HR organization through a critical leadership transition.

“Tiffany brings a rare combination of operational discipline and genuine people leadership,” said Pat Goepel, Chairman and Chief Executive Officer for Asure. “What sets her apart is the ability to drive rigorous execution while investing in the people and culture around her. As we advance the capabilities of AsureCentral and continue expanding what Luna AI makes possible for our teams and our customers, having a leader who understands both dimensions of that work is exactly what we need. We are very glad to have her on the team.”

“I’m excited to join Asure at such a pivotal moment — both for the payroll and HR industry and for technology broadly,” said Tiffany Mortimer, Chief Transformation & People Officer of Asure Software. “Having spent my career at the intersection of SaaS and human capital management, I’ve seen firsthand how AI is beginning to fundamentally reshape what’s possible for technology companies and the customers they serve. What draws me to Asure is the opportunity to be at the center of that transformation — aligning our people, processes, and technology so our teams can do their best work and, more importantly, so our customers are getting everything they can from their own people. AsureCentral gave us the platform foundation; now it’s about building the organizational capability to fully deliver on what that makes possible. I look forward to partnering with Pat and the entire team as we do exactly that.”

About Asure Software

Asure (Nasdaq: ASUR) provides cloud-based Human Capital Management (HCM) software solutions that assist organizations of all sizes in streamlining their HCM processes. Asure's suite of HCM solutions includes HR, payroll, time and attendance, benefits administration, payroll tax management, and talent management. The company's approach to HR compliance services incorporates AI technology to enhance scalability and efficiency while prioritizing client interactions. For more information, please visit www.asuresoftware.com.

Contact

Patrick McKillop
Vice President, Investor Relations
Asure Software
617-335-5058
patrick.mckillop@asuresoftware.com

FAQ

Who is Tiffany Mortimer and what role did Asure (ASUR) announce on March 30, 2026?

Tiffany Mortimer was named Chief Transformation & People Officer at Asure on March 30, 2026. According to the company, she will lead transformation initiatives, operational excellence, and the People function while partnering with CEO Pat Goepel.

What prior experience does Tiffany Mortimer bring to Asure (ASUR)?

Mortimer brings 15 years of experience in SaaS transformation and people leadership. According to the company, she served as Deputy COO at KnowBe4 and helped lead its IPO and $4.6 billion acquisition by Vista Equity Partners.

How will Tiffany Mortimer's hiring affect Asure's strategic priorities and operations?

Her role will focus on operational excellence, cross-functional execution, and building organizational capacity. According to the company, she will partner with the CEO to advance AsureCentral and Luna AI capabilities for teams and customers.

Did Asure (ASUR) indicate where Tiffany Mortimer worked before joining the company?

Yes. Mortimer joins from KnowBe4, a cybersecurity SaaS platform, where she was Deputy COO and a senior execution leader. According to the company, she held roles through hypergrowth, IPO, and the $4.6 billion Vista acquisition.

What immediate responsibilities will Tiffany Mortimer hold at Asure (ASUR)?

She will lead transformation initiatives and the People function, focusing on execution and organizational capability. According to the company, responsibilities include operational excellence, program management, and aligning people and processes for growth.