Asure Appoints Tiffany Mortimer as Chief Transformation & People Officer
Asure (Nasdaq: ASUR) appointed Tiffany Mortimer as Chief Transformation & People Officer effective March 30, 2026.
Rhea-AI Summary
Asure (Nasdaq: ASUR) appointed Tiffany Mortimer as Chief Transformation & People Officer effective March 30, 2026. Mortimer brings 15 years of SaaS transformation and people leadership and will lead transformation initiatives, operational excellence, and the People function while partnering with CEO Pat Goepel.
She joins from KnowBe4, where she served as Deputy COO and was a senior execution leader during the company IPO and its subsequent $4.6 billion acquisition by Vista Equity Partners.
Positive
- New hire: Tiffany Mortimer named Chief Transformation & People Officer (Mar 30, 2026)
- Experience: 15 years leading enterprise transformation and people strategy at high-growth SaaS firms
- Transaction experience: Played senior execution role during KnowBe4 IPO and $4.6 billion acquisition by Vista Equity Partners
Negative
- None.
Details
News Market Reaction – ASUR
In the Mar 30 session, ASUR gained 5.56%, reflecting a notable positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
- Industry experience
- 15 years
- Experience leading enterprise transformation and people strategy at SaaS companies
- Acquisition value
- $4.6 billion
- KnowBe4 acquisition by Vista Equity Partners referenced in biography
- Q4 2025 revenue
- $39.3M
- Quarterly revenue, up 28% year-over-year
- FY 2025 revenue
- $140.5M
- Full year 2025 revenue, up 17% year-over-year
- Q4 revenue growth
- 28%
- Year-over-year growth rate for Q4 2025 revenue
- FY 2025 growth
- 17%
- Year-over-year growth rate for full year 2025 revenue
- FY 2026 guidance
- $159.0M–$162.0M
- Company’s FY 2026 revenue guidance range
- Insider sale
- 20,000 shares
- Open-market sale by Chief Revenue Officer on March 11, 2026
Historical Context
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Accelerated partnership with Juiced Fuel to expand HR and payroll services.
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Planned attendance at 38th Annual Roth Conference with investor meetings.
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Announcement of fireside chat discussing company’s artificial intelligence strategy.
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Strong Q4 and FY 2025 revenue growth with improved profitability and guidance.
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Scheduled date announcement for Q4 and full-year 2025 financial results call.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Key Terms
ipo financial
restricted stock units financial
schedule 13g/a regulatory
performance stock units financial
AI-generated analysis. How Rhea-AI works. Not financial advice.
AUSTIN, Texas, March 30, 2026 (GLOBE NEWSWIRE) -- Asure Software, Inc. (Nasdaq: ASUR), a leading provider of cloud-based Human Capital Management (“HCM”) software solutions, appointed Tiffany Mortimer as Chief Transformation & People Officer. Mortimer brings 15 years of experience leading enterprise transformation, operational execution, and people strategy at high-growth SaaS companies, and joins Asure as the company continues to build the operational and organizational foundation for its next phase of growth.
In her new role, Mortimer will lead Asure’s transformation initiatives and People function. Her responsibilities will encompass operational excellence, cross-functional execution, and developing the organizational capacity to support the company’s continued growth. She will partner directly with Chairman and CEO Pat Goepel and the broader leadership team on key strategic priorities.
Mortimer joins Asure from KnowBe4, a cybersecurity SaaS platform, where she served as Deputy Chief Operating Officer and operated as a senior executive partner to the CEO and board. During her tenure, she helped lead the company through hypergrowth, its IPO, and the subsequent
“Tiffany brings a rare combination of operational discipline and genuine people leadership,” said Pat Goepel, Chairman and Chief Executive Officer for Asure. “What sets her apart is the ability to drive rigorous execution while investing in the people and culture around her. As we advance the capabilities of AsureCentral and continue expanding what Luna AI makes possible for our teams and our customers, having a leader who understands both dimensions of that work is exactly what we need. We are very glad to have her on the team.”
“I’m excited to join Asure at such a pivotal moment — both for the payroll and HR industry and for technology broadly,” said Tiffany Mortimer, Chief Transformation & People Officer of Asure Software. “Having spent my career at the intersection of SaaS and human capital management, I’ve seen firsthand how AI is beginning to fundamentally reshape what’s possible for technology companies and the customers they serve. What draws me to Asure is the opportunity to be at the center of that transformation — aligning our people, processes, and technology so our teams can do their best work and, more importantly, so our customers are getting everything they can from their own people. AsureCentral gave us the platform foundation; now it’s about building the organizational capability to fully deliver on what that makes possible. I look forward to partnering with Pat and the entire team as we do exactly that.”
About Asure Software
Asure (Nasdaq: ASUR) provides cloud-based Human Capital Management (HCM) software solutions that assist organizations of all sizes in streamlining their HCM processes. Asure's suite of HCM solutions includes HR, payroll, time and attendance, benefits administration, payroll tax management, and talent management. The company's approach to HR compliance services incorporates AI technology to enhance scalability and efficiency while prioritizing client interactions. For more information, please visit www.asuresoftware.com.
Contact
Patrick McKillop
Vice President, Investor Relations
Asure Software
617-335-5058
patrick.mckillop@asuresoftware.com
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