Asure Software Partners with NCRLA to Strengthen Hospitality Workforce Management
Rhea-AI Summary
Asure Software (Nasdaq: ASUR) announced a partnership with the North Carolina Restaurant and Lodging Association (NCRLA), representing over 25,000 hospitality businesses. As a preferred solutions provider, Asure will offer NCRLA members HR, payroll, time and attendance, tax, and compliance tools plus white-glove onboarding and dedicated support.
Positive
- Preferred HR and payroll solutions provider for NCRLA’s 25,000+ member businesses
- Access for NCRLA members to Asure’s payroll, tax, HR, and compliance platform
- White-glove onboarding and dedicated support for NCRLA member implementations
Negative
- None.
News Market Reaction – ASUR
In the Jul 1 session, ASUR gained 2.39%, reflecting a moderate positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Previous Partnership Reports
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| May 28 | Restaurant partnership | Positive | +5.0% | Expanded FRPG partnership increasing access to 3,000 independent restaurant members. |
| Mar 23 | Workforce partnership | Positive | +2.3% | Accelerated Juiced Fuel partnership to scale payroll, tax and compliance support. |
| Jun 04 | Retirement partnership | Positive | -1.8% | PensionBee collaboration to offer retirement rollover services to SMB employees. |
| Jul 09 | Screening partnership | Positive | +0.2% | MyHRScreens deal to add enhanced background checks for SMB hiring workflows. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Partnership announcements have generally been followed by modestly positive price moves, with one negative outlier.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Partnership provides North Carolina Restaurant and Lodging Association members with preferred access to HR, payroll, and compliance solutions tailored for the hospitality industry
AUSTIN, Texas, July 01, 2026 (GLOBE NEWSWIRE) -- Asure Software, Inc. (Nasdaq: ASUR), a provider of payroll and HR solutions for employers and enterprise payroll tax and treasury infrastructure, announced its partnership with the North Carolina Restaurant and Lodging Association (NCRLA), the state’s premier trade organization representing more than 25,000 restaurant and lodging businesses. Through this partnership, Asure will serve as a preferred solutions provider, offering NCRLA members access to purpose-built HR, payroll, time and attendance, and compliance solutions designed to support growth and operational efficiency.
Hospitality businesses continue to navigate persistent workforce challenges, from high employee turnover and complex scheduling needs to an increasingly dynamic regulatory environment. This partnership equips NCRLA members with the technology and dedicated support needed to simplify workforce management, reduce administrative strain, and stay focused on delivering exceptional guest experiences.
“North Carolina’s restaurant and lodging community plays a vital role in the state’s economy, and the operators behind these businesses deserve solutions that work as hard as they do,” said Pat Goepel, Chairman and Chief Executive Officer of Asure Software. “By partnering with NCRLA, we’re providing members with modern HR and payroll technology backed by dedicated, hands-on support—helping them reduce complexity, maintain compliance, and confidently grow their business.”
“Our members are navigating increasingly complex workforce challenges while continuing to deliver exceptional experiences for guests across North Carolina. We are pleased to partner with Asure Software to provide restaurant and lodging operators with access to trusted HR, payroll, and compliance solutions that help streamline operations, reduce administrative burdens, and support long-term business success,” stated Allen Thomas, President & CEO, North Carolina Restaurant and Lodging Association. “This partnership reflects NCRLA's commitment to connecting our members with resources that strengthen their workforce, improve efficiency, and help them remain competitive in a rapidly evolving industry."
As part of the partnership, NCRLA members will benefit from Asure’s comprehensive payroll, tax, and HR platform, enhanced by white-glove onboarding and a dedicated support team—ensuring a more personalized experience and ongoing guidance. To learn more, visit https://offers.asuresoftware.com/asure-ncrla.
About Asure Software
Asure (Nasdaq: ASUR) provides payroll and HR solutions for employers and enterprise payroll tax and treasury infrastructure for large organizations. For employers, Asure's platform covers payroll, HR, recruiting, time and attendance, benefits, and compliance — delivered through AsureCentral, its connected platform, or through AsureWorks, its managed services offering for employers who prefer to outsource the work entirely. For large enterprises, Asure's payroll tax and treasury infrastructure handles multi-jurisdiction tax filing, funding, and money movement, integrating with platforms including Workday, Oracle, and SAP. For more information, visit www.asuresoftware.com.
About NCRLA
The North Carolina Restaurant and Lodging Association (NCRLA) is the leading trade association for the restaurant and lodging industry in North Carolina, representing more than 25,000 businesses and 400,000 employees statewide. NCRLA advocates for its members through government affairs, education, and industry resources. For more information, visit www.ncrla.org.
Investor Relations Contact
Patrick McKillop
Vice President, Investor Relations
Asure Software
617-335-5058
patrick.mckillop@asuresoftware.com
