Is the 15,420-share ASUR sale a net buy or sell activity for Bjorn Reynolds?

The filing shows a net sale of 15,420 shares . Transaction summary data reports one sale transaction, with netBuySellShares = -15,420 and netBuySellDirection classified as "net-sell" for this period.

Asure Software (ASUR) director Bjorn Reynolds sells 15,420 shares at $8.35 avg

Q: What insider transaction did Asure Software (ASUR) disclose in this Form 4?

Asure Software director Bjorn Reynolds disclosed a sale of 15,420 shares of common stock on 2026-08-11 at a weighted average price of $8.352 per share, executed as open-market or private transactions.

Q: At what prices did Bjorn Reynolds sell ASUR shares in this transaction?

The reported weighted average sale price was $8.352 per share. According to the disclosure, the 15,420 shares were sold in multiple transactions at prices ranging from $8.290 to $8.480 per share.

Q: How many Asure Software (ASUR) shares does Bjorn Reynolds hold after this sale?

After the reported sale, Bjorn Reynolds directly holds 31,162 shares of Asure Software, Inc. common stock. This figure reflects his post-transaction direct ownership as disclosed in the Form 4 filing.

Q: What type of security did Bjorn Reynolds trade in this ASUR Form 4?

The transaction involved Asure Software, Inc. Common Stock ($0.01 par value) . All 15,420 shares sold on 2026-08-11 were non-derivative equity securities, not options or other derivative instruments.

Q: Was the ASUR insider sale by Bjorn Reynolds part of a Rule 10b5-1 trading plan?

The Form 4 indicates no Rule 10b5-1 trading plan affirmation . The document-level checkbox for Rule 10b5-1 plans is shown as false , meaning the reported sale was not identified as executed under such a plan.

Filing Impact

(Moderate)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

Asure Software, Inc. director Bjorn Reynolds reported selling 15,420 shares of Asure Software, Inc. common stock on 2026-08-11 in an open-market or private transaction at a weighted average price of $8.352 per share, with individual trades ranging from $8.290 to $8.480. Following this sale, he directly holds 31,162 shares of common stock.

Insider Trade Summary

Net Seller: 15,420 shares

Net Sell 1 txn

Insider Reynolds Bjorn

Role Director

Sold 15,420 shs ($129K)

Type	Security	Shares	Price	Value
Sale	Asure Software, Inc. Common Stock ($0.01 par value) ^F1	15,420	$8.352	$129K

Holdings After Transaction: Asure Software, Inc. Common Stock ($0.01 par value) — 31,162 shares (Direct)

Footnotes (1)

F1. The price in column 4 is the weighted average price for the entire number of shares sold. These shares were sold in multiple transactions at prices ranging from $8.290 to $8.480. The Reporting Person undertakes to provide Asure Software, Inc., any security holder thereof, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth herein.

Key Figures

Shares sold: 15,420 shares Weighted average sale price: $8.352 per share Sale price range: $8.290 to $8.480 per share +2 more

5 metrics

Shares sold 15,420 shares Non-derivative common stock sale on 2026-08-11

Weighted average sale price $8.352 per share Aggregate price for 15,420 shares sold on 2026-08-11

Sale price range $8.290 to $8.480 per share Range of prices for multiple sale transactions

Shares held after transaction 31,162 shares Director’s direct common stock holdings following the sale

Par value per share $0.01 par value Asure Software, Inc. common stock

Key Terms

weighted average price, par value, open market or private transaction

3 terms

weighted average price financial

"The price in column 4 is the weighted average price for the entire number"

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

par value financial

"Asure Software, Inc. Common Stock ($0.01 par value)"

Par value is the fixed amount printed on a bond or stock that represents its original value when issued. It’s like the face value of a coin or bill—what the issuer promises to pay back or the starting price of a stock—though it often doesn’t change with market prices. It matters because it helps determine certain financial details, like how much the company will pay back at maturity.

open market or private transaction financial

"transaction code description: Sale in open market or private transaction"

FAQ

What insider transaction did Asure Software (ASUR) disclose in this Form 4?

Asure Software director Bjorn Reynolds disclosed a sale of 15,420 shares of common stock on 2026-08-11 at a weighted average price of $8.352 per share, executed as open-market or private transactions.

At what prices did Bjorn Reynolds sell ASUR shares in this transaction?

The reported weighted average sale price was $8.352 per share. According to the disclosure, the 15,420 shares were sold in multiple transactions at prices ranging from $8.290 to $8.480 per share.

How many Asure Software (ASUR) shares does Bjorn Reynolds hold after this sale?

After the reported sale, Bjorn Reynolds directly holds 31,162 shares of Asure Software, Inc. common stock. This figure reflects his post-transaction direct ownership as disclosed in the Form 4 filing.

What type of security did Bjorn Reynolds trade in this ASUR Form 4?

The transaction involved Asure Software, Inc. Common Stock ($0.01 par value). All 15,420 shares sold on 2026-08-11 were non-derivative equity securities, not options or other derivative instruments.

Was the ASUR insider sale by Bjorn Reynolds part of a Rule 10b5-1 trading plan?

The Form 4 indicates no Rule 10b5-1 trading plan affirmation. The document-level checkbox for Rule 10b5-1 plans is shown as false, meaning the reported sale was not identified as executed under such a plan.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 08/12/2026 - 05:19 PM Accepted by SEC EDGAR 08/12/2026 - 05:18 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Reynolds Bjorn

(Last)

(First)

(Middle)

108 WILD BASIN RD. S., SUITE 200

(Street)

AUSTIN

TEXAS

78746

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
ASURE SOFTWARE INC [ ASUR ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
	Officer (give title below)	Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/11/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Asure Software, Inc. Common Stock ($0.01 par value)	08/11/2026		S⁽¹⁾		15,420	D	$8.352	31,162	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The price in column 4 is the weighted average price for the entire number of shares sold. These shares were sold in multiple transactions at prices ranging from $8.290 to $8.480. The Reporting Person undertakes to provide Asure Software, Inc., any security holder thereof, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth herein.

Remarks:

	/s/ Bjorn Reynolds	08/12/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR