Mission Produce CEO plans $1.3M stock sale

Mission Produce, Inc. (AVO) received a Rule 144 notice that Stephen J. Barnard, its CEO and director, plans to sell up to 100,000 shares of Mission Produce common stock through J.P.

Rhea-AI Filing Summary

Mission Produce, Inc. (AVO) received a Rule 144 notice that Stephen J. Barnard, its CEO and director, plans to sell up to 100,000 shares of Mission Produce common stock through J.P. Morgan Securities LLC. The shares are held by the SRB GT Trust, with Barnard as principal, and may be sold on NASDAQ on September 14, 2026 or within three months of that date.

The notice lists an estimated aggregate market value of $1,301,000 for the shares, based on recent market prices. The shares were originally acquired from Mission Produce on October 31, 2019 by transfer.

Key Figures

Shares to be sold: 100,000 shares Estimated aggregate market value: $1,301,000 Shares outstanding: 87,678,404 shares +2 more

5 metrics

Shares to be sold 100,000 shares Mission Produce common stock covered by the Rule 144 notice

Estimated aggregate market value $1,301,000 Estimated value of 100,000 shares to be sold

Shares outstanding 87,678,404 shares Mission Produce common shares listed in the notice

Notice date September 14, 2026 Date of the Rule 144 notice

Acquisition date of shares October 31, 2019 Date the 100,000 shares were acquired by transfer from the issuer

Key Terms

Rule 144, aggregate market value, principal, attorney-in-fact

4 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

aggregate market value financial

"100000 | 1301000 | 87678404 | 09/14/2026 | NASDAQ"

Aggregate market value is the combined price you would pay to buy all outstanding shares of a company or all companies in a group at current market prices — essentially the sum of each stock’s market capitalization. It matters to investors because it shows the overall size and weight of an investment or sector (like the total cost to buy every piece of a puzzle), helps compare scale across companies or markets, and influences index composition and risk exposure.

principal financial

"The shares covered by this filing will be sold by the SRB GT Trust, Stephen J. Barnard as principal."

Principal is the core sum of money at stake — the original amount invested, loaned, or still owed on a debt — and can also mean the main party involved in a transaction. Think of it as the seed from which interest, gains or losses grow: it determines how much interest accrues, how much must be repaid, and how big an investor’s exposure or claim is in a deal, so it directly affects returns and risk.

attorney-in-fact regulatory

"J.P. Morgan Securities LLC as agent and attorney-in-fact for Stephen J. Barnard"

An attorney-in-fact is the person or entity given legal authority through a power of attorney to act on behalf of another for specific tasks, such as signing documents, voting shares, or handling transactions. For investors, this matters because it lets a trusted representative make timely decisions or complete paperwork when the owner cannot, much like handing keys to someone to run errands on your behalf—so checks on scope and limits of that authority are important.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did Mission Produce (AVO) disclose about insider share sales?

A Rule 144 notice states that Stephen J. Barnard, CEO and director of Mission Produce, plans to sell up to 100,000 shares of Mission Produce common stock through J.P. Morgan Securities LLC within three months of September 14, 2026.

How many Mission Produce (AVO) shares are covered by Stephen Barnard’s Rule 144 notice?

The notice covers up to 100,000 shares of Mission Produce common stock to be sold on NASDAQ by the SRB GT Trust, with Stephen J. Barnard as principal.

What is the estimated market value of the Mission Produce (AVO) shares to be sold?

The Rule 144 notice lists an estimated aggregate market value of $1,301,000 for the 100,000 Mission Produce common shares to be sold, based on recent market prices as of September 14, 2026.

Over what period may the Mission Produce (AVO) shares be sold under this Rule 144 notice?

The shares may be sold on September 14, 2026 or within three months from the date of the notice, in accordance with Rule 144 timing requirements.

Who is the selling entity for the Mission Produce (AVO) shares under this notice?

The shares will be sold by the SRB GT Trust, with Stephen J. Barnard identified as principal, and J.P. Morgan Securities LLC acting as agent and attorney-in-fact.

When were the Mission Produce (AVO) shares originally acquired by Stephen Barnard?

The Rule 144 disclosure states that the 100,000 Mission Produce shares were acquired on October 31, 2019 by transfer from the issuer on that same day.

AI-generated analysis. How Rhea-AI works. Not financial advice.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

Available on EDGAR 09/14/2026 - 07:55 PM Accepted by SEC EDGAR 09/14/2026 - 07:55 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001825803
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Mission Produce Inc
SEC File Number	001-39561
Address of Issuer	2710 Camino Del Sol Oxnard CALIFORNIA 93030
Phone	805-981-3650
Name of Person for Whose Account the Securities are To Be Sold	Stephen J. Barnard
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	CEO, Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common Stock	J.P. Morgan Securities LLC 270 Park Avenue, 10th Floor New York NY 10017	100000	1301000	87678404	09/14/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common Stock	10/31/2019	Transfer	Stephen J. Barnard, who acquired the shares from the Issuer on the same day			100000	10/31/2019	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks	The shares covered by this filing will be sold by the SRB GT Trust, Stephen J. Barnard as principal. The shares will be sold today or within three months from the date of this filing.
Date of Notice	09/14/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ J.P. Morgan Securities LLC as agent and attorney-in-fact for Stephen J. Barnard
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)