Baosheng Media (NASDAQ: BAOS) signs MOU for AI marketing stake

Rhea-AI Filing Summary

Baosheng Media Group Holdings Limited (BAOS) announced that it signed a strategic acquisition memorandum of understanding to acquire a 40% equity interest in Blue Intelligence Cloud Innovation Technology (Beijing) Co., Ltd., aiming to strengthen Baosheng’s AI-powered digital and intelligent marketing capabilities through technology, data analytics, and automation synergies.

Blue Intelligence Cloud Innovation Technology is expected to remain independently operated, with existing shareholders retaining the remaining 60% equity interest. The memorandum of understanding is a non-binding framework agreement, with a due-diligence period of 30 business days. Baosheng also issued a corrected press release after an error in the “About Baosheng” description in the original version.

Key Figures

Equity interest to be acquired: 40% equity interest Remaining equity interest: 60% equity interest Due-diligence period: 30 business days +2 more

5 metrics

Equity interest to be acquired 40% equity interest Proposed stake in Blue Intelligence Cloud Innovation Technology under the memorandum of understanding

Remaining equity interest 60% equity interest Equity expected to remain with existing shareholders after the proposed transaction

Due-diligence period 30 business days Expected duration of due diligence from the effective date of the memorandum

Commission File Number 001-39977 SEC registration reference for Baosheng Media Group Holdings Limited

Form type Form 6-K Report of foreign private issuer furnishing the corrected press release

Key Terms

memorandum of understanding, due diligence, non-binding framework agreement, AI-enabled operations, +2 more

6 terms

memorandum of understanding regulatory

"entered into a strategic acquisition memorandum of understanding with Blue Intelligence"

A memorandum of understanding (MOU) is a formal agreement between two or more parties that outlines their shared intentions and plans to work together. It acts like a handshake in writing, clarifying each side’s roles and expectations before any official contract is signed. For investors, an MOU signals that parties are serious about collaboration, which can influence future business opportunities and potential growth.

due diligence financial

"Baosheng will conduct due diligence on Blue Intelligence Cloud Innovation Technology’s business"

Due diligence is the careful investigation and analysis someone conducts before making a decision, such as investing money or entering into an agreement. It’s like researching thoroughly before buying a used car to ensure it’s in good condition; this helps prevent surprises and makes informed choices. For investors, due diligence reduces risk by verifying details and understanding what they’re getting into.

non-binding framework agreement regulatory

"The memorandum of understanding is a non-binding framework agreement."

A non-binding framework agreement is a preliminary document that outlines the main terms, intentions, and steps for a potential business deal without creating legally enforceable obligations. It matters to investors because it signals that parties have reached conceptual agreement and may move toward a definitive contract, but the details and completion remain uncertain—think of it as a handshake that maps a plan but does not guarantee the outcome.

AI-enabled operations technical

"including AI intelligent marketing, intelligent content generation, user data analytics, and AI-enabled operations."

intelligent marketing solutions technical

"focuses on AI technology development, AI data processing, and intelligent marketing solutions"

forward-looking statements regulatory

"Certain statements in this announcement are forward-looking statements."

Forward-looking statements are predictions or plans that companies share about what they expect to happen in the future, like estimating sales or profits. They matter because they help investors understand a company's outlook, but since they are based on guesses and assumptions, they can sometimes be wrong.

FAQ

What strategic acquisition did Baosheng Media Group Holdings Limited (BAOS) announce in this Form 6-K?

Baosheng Media Group Holdings Limited announced a memorandum of understanding to acquire a 40% equity interest in Blue Intelligence Cloud Innovation Technology, targeting expanded AI-powered marketing, intelligent content generation, user data analytics, and AI-enabled operations to support its transition toward AI-native digital marketing services.

Is Baosheng’s proposed acquisition of Blue Intelligence Cloud Innovation Technology (BAOS) binding at this stage?

No. The memorandum of understanding is described as a non-binding framework agreement. Key terms, including final consideration, payment, governance, and closing arrangements, remain subject to due diligence and the execution of definitive agreements by both parties before any transaction is completed.

What ownership structure is planned after the proposed BAOS acquisition of Blue Intelligence Cloud Innovation Technology?

Under the proposed structure, Baosheng would hold a 40% equity interest, while existing shareholders would retain the remaining 60%. Blue Intelligence Cloud Innovation Technology is expected to keep its independent corporate status and day-to-day operations, preserving its technical team and product development capabilities.

How long is the due-diligence period for Baosheng’s proposed investment in Blue Intelligence Cloud Innovation Technology?

Baosheng plans a 30 business day due-diligence period from the memorandum’s effective date. This period may be adjusted by mutual agreement based on actual progress and will cover technology, intellectual property, financial, tax, contractual, and risk-related aspects of the target company.

How does this proposed AI marketing investment align with Baosheng Media Group Holdings Limited’s (BAOS) strategy?

Baosheng states the proposed investment supports its strategy of expanding into AI-powered digital marketing and next-generation services. It aims to leverage Blue Intelligence’s AI, data-processing, and intelligent-operations capabilities while contributing its own market resources and commercialization strengths to build AI marketing solutions.

What correction did Baosheng (BAOS) make to its press release about the Blue Intelligence transaction?

Baosheng issued a corrected press release because the original version’s “About Baosheng Media Group Holdings Limited” section mistakenly described another company. The corrected version, furnished as Exhibit 99.1, replaces the prior release, with no other stated changes to the content.

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Form 6-K: How Foreign Companies Report to the SEC →

Available on EDGAR 08/18/2026 - 05:11 PM Accepted by SEC EDGAR 08/18/2026 - 05:10 PM Learn about SEC filing dates

UNITED STATES 

SECURITIES AND EXCHANGE COMMISSION 

Washington, D.C. 20549

Form 6-K

REPORT OF FOREIGN PRIVATE ISSUER 

PURSUANT TO RULE 13a-16 OR 15d-16 

UNDER THE SECURITIES EXCHANGE ACT OF 1934

For the month of August 2026

Commission File Number 001-39977

Baosheng Media Group Holdings Limited

East Floor 5 

Building No. 8, Xishanhui 

Shijingshan District, Beijing 100041 

People’s Republic of China 

+86-010-82088021 

(Address of principal executive office)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F x Form 40-F ¨

Regulation FD Disclosure.

On August 17, 2026, Baosheng Media Group Holdings Limited (the “Company”) issued a press release announcing that the Company had entered into a strategic acquisition memorandum of understanding with Blue Intelligence Cloud Innovation Technology (Beijing) Co., Ltd., pursuant to which the Company proposes to acquire a 40% equity interest in such entity. The press release as originally disseminated inadvertently included a description of another company in place of a description of the Company in the “About Baosheng Media Group Holdings Limited” section. A corrected version of the press release is furnished as Exhibit 99.1 to this Form 6-K and supersedes the previously disseminated version. No other changes have been made to the press release.

The information set forth herein and in the attached Exhibit 99.1 is being furnished and shall not be deemed “filed” for purposes of the Securities Exchange Act of 1934 (the “Exchange Act”) or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933 or the Exchange Act, except in the event that the Company expressly states that such information is to be considered filed under the Exchange Act or incorporates it by specific reference in such filing. The furnishing of this information hereby shall not be deemed an admission as to the materiality of any such information.

EXHIBIT INDEX

Exhibit No.		Description
99.1		Corrected Press Release - Baosheng Pursues Strategic Acquisition of Blue Intelligence Cloud Innovation Technology to Accelerate Its Expansion into AI Marketing

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

Baosheng Media Group Holdings Limited
By:	/s/ Lina Jiang
Name:	Lina Jiang
Title:	Chairwoman of the Board and Chief Executive Officer
Date:	August 18, 2026

Exhibit 99.1 

Baosheng Pursues Strategic Acquisition of Blue Intelligence Cloud Innovation Technology to Accelerate Its Expansion into AI Marketing

Beijing, China, Aug 17, 2026 — Baosheng Media Group Holdings Limited (NASDAQ: BAOS) (“Baosheng” or the “Company”) today announced that it has entered into a strategic acquisition memorandum of understanding with Blue Intelligence Cloud Innovation Technology (Beijing) Co., Ltd. (“Blue Intelligence Cloud Innovation Technology”). Under the proposed transaction, Baosheng intends to acquire a 40% equity interest in Blue Intelligence Cloud Innovation Technology.

If successfully completed, the strategic investment is expected to provide Baosheng with access to robust AI-powered capabilities, including AI intelligent marketing, intelligent content generation, user data analytics, and AI-enabled operations. The two parties plan to establish synergies around AI-driven traffic acquisition, user insights, precision engagement, marketing conversion, and customer operations, further strengthening Baosheng’s business presence in the AI marketing technology sector.

Strategic Investment to Capture New AI Marketing Opportunities

Under the memorandum of understanding, Baosheng intends to acquire a 40% equity interest in Blue Intelligence Cloud Innovation Technology and become an important strategic shareholder. Following completion of the transaction, Blue Intelligence Cloud Innovation Technology is expected to retain its independent corporate status and maintain continuity in its day-to-day operations, while its existing shareholders will continue to hold the remaining 60% equity interest.

The “strategic investment plus independent operations” model is expected to enable Baosheng to participate in the target company’s growth potential while preserving Blue Intelligence Cloud Innovation Technology’s existing technical team, product development capabilities, and operational flexibility. The two parties intend to advance collaboration in AI-powered marketing tools, customer resources, channel development, marketing services, and commercialization, improving the conversion of AI marketing capabilities into tangible business value.

Baosheng stated that the proposed transaction is aligned with its strategic direction of continuously expanding into AI-powered digital marketing and next-generation marketing services. In accordance with prudent and compliant principles, Baosheng will conduct due diligence on Blue Intelligence Cloud Innovation Technology’s business foundation, AI technology capabilities, intellectual property, customer resources, contractual performance, financial and tax position, and potential risks. Baosheng expects to proceed with the execution of definitive agreements once transaction conditions are satisfied.

Focus on AI-Driven Intelligent Marketing Capabilities

Blue Intelligence Cloud Innovation Technology (Beijing) Co., Ltd. focuses on AI technology development, AI data processing, and intelligent marketing solutions, providing corporate clients with technology and operational services.

As brand marketing evolves from broad-based advertising toward more refined and intelligent operations, demand continues to grow for customer insights, content production, precision engagement, membership operations, and improved conversion. AI technologies can help businesses improve marketing-content production efficiency, identify customer needs and behavioral patterns through data analytics, and optimize engagement strategies and conversion paths through automated operating mechanisms.

By combining AI data analytics, intelligent content generation, and marketing automation capabilities, enterprises can progressively build an intelligent marketing loop spanning traffic engagement, user retention, interactive operations, transaction conversion, and repeat-purchase growth.

Unlocking AI Marketing Synergies

If the proposed acquisition is completed, Baosheng may realize synergies in the following areas:

● Upgrading intelligent marketing services. Baosheng may combine Blue Intelligence Cloud Innovation Technology’s AI capabilities to provide clients with integrated services spanning brand communications, traffic acquisition, intelligent content production, user operations, and transaction conversion.

● Strengthening data insights and precision operations. Through user data analysis, behavioral tagging, and intelligent segmented operations, the parties may improve the relevance of marketing strategies and help clients optimize customer-acquisition efficiency, lead conversion, and user engagement.

● Increasing marketing automation. AI can support marketing content generation, responses to user interactions, optimization of engagement timing, and automation of operational tasks, helping marketing services evolve from labor-intensive execution toward technology-driven operations.

● Expanding opportunities to commercialize AI marketing products. Beyond conventional marketing services, Baosheng may explore commercial opportunities in intelligent AI marketing tools, AI content applications, data analytics services, and customized technology development, creating new avenues for business growth.

● Enhancing long-term business resilience. By investing in AI technology and intelligent marketing services, Baosheng may further optimize its business mix, strengthen its capacity to support clients across the customer lifecycle, and enhance long-term growth flexibility.

Creating Long-Term Value

Pursuant to the memorandum of understanding, Baosheng will organize professional teams across legal, finance, business, technology, and risk-control functions to conduct comprehensive due diligence on Blue Intelligence Cloud Innovation Technology. The due-diligence period is expected to be 30 business days from the effective date of the memorandum, subject to adjustment by mutual agreement based on actual progress.

Baosheng’s proposed strategic investment in Blue Intelligence Cloud Innovation Technology reflects the company’s strategic focus on capturing opportunities in AI applications and AI-enabled operations. Rather than serving solely as a financial investment, the proposed collaboration emphasizes business synergy and joint capability building. Baosheng is expected to leverage Blue Intelligence Cloud Innovation Technology’s AI technology, data-processing, and intelligent-operations capabilities to deepen its AI marketing services, while Blue Intelligence Cloud Innovation Technology may benefit from Baosheng’s market resources and commercialization capabilities to accelerate the market adoption of AI marketing products and solutions.

The memorandum of understanding is a non-binding framework agreement. The final transaction consideration, payment terms, closing arrangements, corporate governance, performance commitments, and other key terms remain subject to the results of due diligence and the execution of definitive agreements by the parties.

About Baosheng Media Group Holdings Limited

Baosheng Media Group Holdings Limited is a China-based online marketing solutions provider focusing on short-form video and social-media performance marketing and is accelerating its transition towards an AI-native short-form video marketing technology provider. Built around the proposed BAOS AI platform, the company is developing capabilities include AI content generation, intelligent traffic allocation, digital human live streaming, user insight and overseas marketing.

Forward-Looking Statements

Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on current expectations and projections about future events and financial trends that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Investors can identify these forward-looking statements by words or phrases such as “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “potential,” “continue,” “is/are likely to” or other similar expressions. The Company undertakes no obligation to update forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company’s registration statement and in its other filings with the U.S. Securities and Exchange Commission.

Celestia Investor Relations

Dave Leung

Email: investors@celestiair.com

Filing Exhibits & Attachments

1 document

Press Releases

• EX-99.1 EXHIBIT 99.1 20.3 KB