Atlanta Braves launch BravesVision TV network
Atlanta Braves Holdings, Inc. filed a Form 8-K to announce BravesVision, a new, team-owned multimedia platform that will become the official local television home of the Braves starting with the 2026 season.
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Rhea-AI Filing Summary
Atlanta Braves Holdings, Inc. filed a Form 8-K to announce BravesVision, a new, team-owned multimedia platform that will become the official local television home of the Braves starting with the 2026 season. The organization will control production, sales, marketing, and distribution of its local telecasts across its six-state territory.
BravesVision plans to produce more than 140 regular-season games plus extensive pre- and post-game programming, and offer multiple viewing options without blackouts. Gray Media will air 15 Spring Training games across 26 Southeast markets, with all Spring Training broadcasts streamed free on Braves.TV. National games will continue on FOX/FS1, ESPN, TBS, NBC/Peacock and Apple TV+.
8-K Event Classification
FAQ
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What did Atlanta Braves Holdings (BATRA) announce in this Form 8-K?
What is BravesVision and when will it become the Braves’ TV home?
How many games will BravesVision produce for Atlanta Braves (BATRA) fans?
How will Spring Training games be broadcast under the new BravesVision platform?
Will Atlanta Braves (BATRA) games still appear on national TV after BravesVision launches?
How does BravesVision fit into Atlanta Braves Holdings’ broader media strategy?
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM
CURRENT REPORT
Pursuant to Section 13 or 15(d)
of the Securities Exchange Act of 1934
Date of Report (date of earliest event reported):
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Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):
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Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter). Emerging growth company
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐
Item 7.01 Regulation FD Disclosures.
On February 24, 2026, Atlanta Braves Holdings, Inc. issued a press release announcing the launch of an exclusive Braves television network. A copy of the press release is furnished herewith as Exhibit 99.1.
This Item 7.01 and the press release attached hereto as Exhibit 99.1 are being furnished and shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or incorporated by reference into any filing under the Securities Act of 1933, as amended.
Item 9.01. Financial Statements and Exhibits.
(d) Exhibits
Exhibit No. | Description | |
99.1 | Press Release, dated February 24, 2026. | |
104 | Cover Page Interactive Data File (formatted as Inline XBRL and contained in Exhibit 101) |
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SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
Date: February 24, 2026
ATLANTA BRAVES HOLDINGS, INC. | ||
By: | /s/ Greg Heller | |
Name: Greg Heller | ||
Title: Executive Vice President, Chief Legal Officer | ||
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Atlanta Braves Announce Launch of Exclusive Braves Television Network: BravesVision
Braves will oversee production, sales, marketing, and distribution of local television broadcasts across their six-state territory
ATLANTA (Tuesday, February 24, 2026) – The Atlanta Braves today announced the launch of BravesVision, a multimedia platform owned and operated by the organization that will become the official local television home of the Braves beginning with the 2026 baseball season. BravesVision will usher in a new era of broadcasting, where the Braves organization will have full oversight of the production, sales, marketing, and distribution of its telecasts.
“This endeavor will bring the most vital link to our fanbase – our television broadcast – back under the control of our organization,” said Braves President and CEO Derek Schiller. “Generations of Braves fans were raised watching games on a network that shared ownership with the baseball team. With BravesVision, we believe that we can present Braves baseball in new and innovative ways allowing us to expand and elevate our storytelling capabilities across all of our platforms.”
BravesVision will produce more than 140 games, as well as extensive pre-game and post-game programming, throughout the 2026 regular season and give fans across the organization’s six state territory multiple options to watch Braves games without blackouts, including:
| ● | Video Service Provider: Through a direct-to-distributor model, the Braves will partner with cable, satellite, and streaming services to provide BravesVision to their customers. The Braves will provide an update on availability and channel locations as distributor deals are finalized. |
| ● | Streaming: BravesVision will be available on Major League Baseball’s streaming platform – Braves.TV. With a subscription, all regular season non-national exclusive Braves games will be available to fans everywhere and without blackouts. Fans will have the additional option to purchase an out-of-market package to view every MLB team. |
| ● | Over the Air: For the second consecutive season, the Braves will partner with Gray Media to simulcast a select number of regular season games over-the-air (OTA) for free in Atlanta and across the Southeast through Gray’s network of broadcast stations. The BravesVision OTA games will be announced prior to Opening Day. For a list of Gray Media stations in Braves Country, visit braves.com/watch. |
BravesVision will further expand the organization’s robust multimedia platform, which includes the largest radio affiliate network in Major League Baseball, groundbreaking short-form video content, award-winning in-game productions, and more than eight million followers across various social platforms.
Additionally, Gray Media will feature an expanded Braves Spring Training broadcast offering in 2026, bringing 15 Spring Training games to fans across Braves Country through Gray local television stations, reaching 26 markets throughout the Southeast. All Spring Training broadcasts will also be streamed live for free on Braves.TV. Fans simply need to visit Braves.TV to create a free account.
In addition to the local BravesVision telecasts, the team will appear in nationally televised games with MLB’s exclusive broadcast partners – FOX/FS1, ESPN, TBS, NBC/Peacock and Apple TV+.
More details on BravesVision can be found at braves.com/watch.
About Atlanta Braves Holdings, Inc.: Atlanta Braves Holdings, Inc. (“ABH”) (Nasdaq: BATRA, BATRK) consists primarily of the Major League Baseball franchise the Atlanta Braves and a real estate portfolio including the mixed-use development The Battery Atlanta, which is located adjacent to the Braves stadium, Truist Park. For more information, please visit our website at https://www.bravesholdings.com/investors.
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MEDIA CONTACT: Jennifer Giglio, Jennifer.Giglio@braves.com
INVESTOR RELATIONS CONTACT: Cameron Rudd, Cameron.Rudd@braves.com