Atlanta Braves officer proposes sale of 80,263 shares

The proposed sale information names UBS Financial Services Inc. as broker and lists an aggregate market value of $4,344,636.19.

Rhea-AI Filing Summary

Atlanta Braves Holdings, Inc. (BATRA) officer Gregory John Heller reported a proposed sale of 80,263 Series C common shares, with an approximate sale date of September 29, 2026. The securities information lists an aggregate market value of $4,344,636.19 and names UBS Financial Services Inc. as broker. The shares are listed as acquired through an exercise of a stock option from the issuer.

Key Figures

Shares proposed for sale: 80,263 shares Aggregate market value: $4,344,636.19 Shares outstanding: 52,871,959 shares

3 metrics

Shares proposed for sale 80,263 shares Series C common shares

Aggregate market value $4,344,636.19 Securities information

Shares outstanding 52,871,959 shares Securities information

Key Terms

Rule 144, Exercise of Stock Option, attorney-in-fact

3 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144"

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Exercise of Stock Option financial

"Exercise of Stock Option"

attorney-in-fact regulatory

"UBS Financial Services Inc, as attorney-in-fact for Gregory Heller"

An attorney-in-fact is the person or entity given legal authority through a power of attorney to act on behalf of another for specific tasks, such as signing documents, voting shares, or handling transactions. For investors, this matters because it lets a trusted representative make timely decisions or complete paperwork when the owner cannot, much like handing keys to someone to run errands on your behalf—so checks on scope and limits of that authority are important.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many BATRA shares does Gregory John Heller propose to sell?

Gregory John Heller, an officer of Atlanta Braves Holdings, reported a proposed sale of 80,263 Series C common shares, with an approximate sale date of September 29, 2026.

What is the listed market value of Gregory John Heller’s proposed BATRA share sale?

The securities information lists an aggregate market value of $4,344,636.19 and names UBS Financial Services Inc. as broker.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/29/2026 - 04:04 PM Accepted by SEC EDGAR 09/29/2026 - 04:03 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0002036380
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Atlanta Braves Holdings, Inc.
SEC File Number	001-41746
Address of Issuer	755 BATTERY AVENUE SE ATLANTA GEORGIA 30339
Phone	4046142300
Name of Person for Whose Account the Securities are To Be Sold	Heller Gregory John
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Series C Common	UBS Financial Services Inc. 1000 Harbor Boulevard 3rd Floor Weehawken NJ 07086	80263	4344636.19	52871959	09/29/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Series C Common	09/29/2026	Exercise of Stock Option	Issuer			80263	09/29/2026	CASH

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks
Date of Notice	09/29/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	06/30/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ UBS Financial Services Inc, as attorney-in-fact for Gregory Heller
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)