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[Form 4] BRIGHT HORIZONS FAMILY SOLUTIONS INC. Insider Trading Activity

Filing Impact
(Moderate)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Mary Lou Burke, Chief Operating Officer, North America Center Ops at Bright Horizons Family Solutions Inc. (BFAM), reported an insider sale on 09/02/2025 executed under a previously adopted Rule 10b5-1 trading plan. The filing shows a disposition of 1,000 shares of common stock sold at $116.49 per share, leaving 27,449 shares owned directly after the transaction. The report also discloses 1,320 shares held indirectly as UTMA custodian for her daughter. The reporting attorney-in-fact signed the Form 4 on 09/03/2025. The filing states the 10b5-1 plan was adopted on 12/12/2024 and indicates the sale was made pursuant to that plan.

Positive

  • None.

Negative

  • None.

Insights

TL;DR: Officer sold a small block under a pre-established 10b5-1 plan; transaction is routine and not clearly material to valuation.

The disposition of 1,000 shares at $116.49 appears to be a planned sale under a Rule 10b5-1(c) trading plan adopted 12/12/2024, which reduces the likelihood the trade reflects nonpublic information. The remaining direct stake of 27,449 shares plus 1,320 UTMA shares suggests continued ownership exposure but the sale size is modest relative to typical institutional positions. For investors, this filing signals routine liquidity management by a senior executive rather than a company-level event.

TL;DR: Use of a 10b5-1 plan indicates procedural compliance; disclosure is timely and properly documented.

The Form 4 discloses the 10b5-1 plan adoption date and the transaction execution date, consistent with good governance and insider trading compliance practices. The signature by an attorney-in-fact on 09/03/2025 demonstrates formal execution of the filing. There are no indications in this filing of unusual timing or coordination that would raise governance concerns based on the information provided.

Insider Burke Mary Lou
Role COO North America Center Ops
Sold 1,000 shs ($116K)
Type Security Shares Price Value
Sale Common Stock 1,000 $116.49 $116K
holding Common Stock -- -- --
holding Common Stock -- -- --
Holdings After Transaction: Common Stock — 27,449 shares (Direct); Common Stock — 1,320 shares (Indirect, UTMA Custodian for daughter)
Footnotes (1)
  1. [object Object]
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
 Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Burke Mary Lou
(Last) (First) (Middle)
C/O BRIGHT HORIZONS FAMILY SOLUTIONS INC
2 WELLS AVENUE
(Street)
NEWTON MA 02459
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
BRIGHT HORIZONS FAMILY SOLUTIONS INC. [ BFAM ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
COO North America Center Ops
3. Date of Earliest Transaction (Month/Day/Year)
09/02/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 09/02/2025 S(1) 1,000 D $116.49 27,449 D
Common Stock 1,320 I UTMA Custodian for daughter
Common Stock 1,320 I UTMA Custodian for daughter
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The transactions were made pursuant to a trading plan intended to comply with Rule 10b5-1(c) previously adopted by the Reporting Person on December 12, 2024.
Remarks:
/s/ John Casagrande, as attorney in fact for Mary Lou Burke 09/03/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

Who reported the transaction in the Form 4 for BFAM?

Mary Lou Burke, COO North America Center Ops, reported the transaction.

What did the BFAM Form 4 filed on 09/03/2025 disclose?

A sale on 09/02/2025 of 1,000 common shares at $116.49 per share under a Rule 10b5-1 plan.

How many shares does Mary Lou Burke own after the reported transaction?

The filing shows 27,449 shares owned directly after the sale, plus 1,320 shares held indirectly as UTMA custodian.

Was the sale part of a pre-existing trading plan?

Yes. The filing states the trade was made pursuant to a 10b5-1 plan adopted on 12/12/2024.

Who signed the Form 4 filing for Mary Lou Burke?

The Form 4 was signed by John Casagrande, as attorney-in-fact for Mary Lou Burke on 09/03/2025.